The Internet changed the way people book and purchase holidays—and so travel companies have adjusted, too. Digital travel brochures accommodate new habits by allowing customers to browse destinations and vacation options online.
Online brochures also offer a great-looking flipbook alternative to a PDF, and an interactive reading experience. Here is a selection of some of our favorites published with Calaméo…
So what are the other advantages of digital travel brochures? Allow us to explain further…
Maximum convenience
A online version is instantly accessible to your readers at anytime, anywhere, on any device. Bonus: it also can’t be lost or left behind somewhere!
Zero printing and distribution costs
And all while saving trees. With unlimited pages per Calaméo publication and no printing costs to worry about, your brochures can be as long as you like with as many high quality, expensive-to-print images as you like. For users who don’t enjoy reading on a screen, you can even activate the Download and Print icons on the reader. Your brochures can be embedded in your website, distributed by email, or posted on social media pages.
For example, here is how Ponant make their brochures consultable via their website:
Captivating, interactive and engaging
Your customers can zoom in on high definition photographs.
You can add links to navigate within the brochure and to other webpages for more information.
Take your reader to their dream destination by adding videos which capture places at their best and immerse your reader:
Destination and content data
Thanks to advanced statistics, you can track key audience information. Find out which pages have the most engagement and which links receive the most clicks. Then you’ll have a strong idea which destinations are of most interest, or what elements constitute a successful page of a brochure.
Always up-to-date
You can upload an updated version of an online brochure at any time, without changing the URL where it is hosted. Plus, Calaméo can save any existing links you’ve created and includes them automatically in the new version of the document.
To sum it up, digital travel brochures on Calaméo offer convenience, accessibility and engaging features for both you and your customers. If you have brochures to distribute, join Calaméo for free and start publishing today!
As the end of the school year approaches, students everywhere are getting ready for graduation. Whether they’re finishing college, high school or just math class, many students are capping off their work with beautiful digital portfolios.
Online publishing offers a smart choice for students and anyone planning to present their work on the web. In this article we will reveal why digital publishing is perfect for portfolios!
PRESENTATION ALL-STAR
For school final projects, like this Guide to Marketing for the Performing Arts, digital publishing takes the worry out of presentations.
Keep your audience focused on your ideas by choosing the streamlined Slide mode. Then when it’s time to present, your portfolio’s shareable link means it’s accessible online from any device. Say goodbye to lost USB keys, forgotten passwords or unreadable files! Plus, your publications load fast on Calaméo. They’re ready to go in under a second, even on mobile 4G networks.
PUBLISHED TO IMPRESS
Just because your digital portfolios are online doesn’t mean you have to give up sharp visuals. For example, take a look at this polished interior design and architecture portfolio.
Our innovative conversion technology handles a wide variety of file types with ease. Even files up to 500 MB are transformed into superb digital publications, with high-quality images, crystal-clear text and fun flipbook effect. And did we mention our in-text search feature? It’s built in, so potential employers can use the search bar to find the right information faster.
TOP MARKS IN SEARCH
Speaking of search, there’s a lot to applaud about this design and project management portfolio:
The publisher has included links to her professional profiles so that readers browsing her work can click to learn more. In addition, she’s organized other materials by publishing them on her Calaméo account page, too. That’s a brilliant strategy for helping more people find your work.
Thanks to online publishing, digital portfolios will not only stand out but also do more to increase your visibility on the web. More great features like private publications, easy embeds and advanced statistics make Calaméo the right tool for putting your work out there.
Hats off to all of our creative users publishing digital portfolios this graduation season!
Did you know it’s now easier than ever to get creative by customizing our viewer? Our Elements feature lets you upload your own logo, background and viewer design directly to your Calaméo account. To try it out for free, request your two-week PLATINUM Demo now!
Publishing your digital materials in different languages can be a rewarding strategy—and sometimes a headache to get right. From translating an entire website to translating social media posts, details matter when managing multilingual content. Since we work in seven languages here at Calaméo, today we’re sharing our best tips for managing multilanguage digital publications.
Set a realistic schedule
First things first: it’s easier to start small with multilingual content than it is to translate every single word you publish. Before beginning to plan, you should know which new language(s) you’ll be using and the audience that you’ll be targeting. For example, imagine your product catalogs are not yet available in the language of a fast-growing market. Providing a translated catalog for users to browse may benefit your online sales.
Once you know which content needs translation, you can update your production schedule. Remember that creating multilingual content requires time and resources! You’ll need to budget time to translate your content, as well as format and publish each version. If you work with outside translation services, request an estimate of time and cost to help stay on track.
Keep content organized
Next, choose the best tools to share your multilingual content. If you’re translating pages of your website, research how your CMS handles different language options. For more substantial content like tutorials, white papers and brochures, our platform makes creating beautiful multilanguage digital publications simple. You can upload PDFs, Powerpoints and more to your account in just seconds.
💡 TIP: Have lots of different languages to get online? Our advanced conversion technology accepts batch uploads of up to 10 files at a time.
Then, think about how you’d like to present your multilingual publications. Group them either by the type of content, like magazines and e-books, or by language. Thanks to the Folders feature on Calaméo, you can easily organize multilanguage digital publications according to your needs. Share a Folder directly with your audience, or embed a convenient Library Widget in your website for viewers to explore.
Update search basics
So your content is translated, formatted, uploaded and organized online—whew! But if you haven’t thought about search, don’t start celebrating just yet. Taking a few minutes to improve the SEO of your multilanguage digital publications gives them greater visibility in the future and can help you meet your goals.
Fortunately, publishing your multilingual content with Calaméo means that you’re already a step ahead. That’s because in any language, all non-private publications are automatically indexed for search engines. By entering a title and description, you can associate your publication with relevant keywords in its language and make it easier for your target audience to find via search.
Consider the context
To publish successful multilingual content, you need to do more than copy and paste. In addition to careful strategy and organization, attention to detail within the overall context creates a seamless reading experience for your audience. A wonderfully produced prospectus in Spanish works best when presented in a Spanish-language publication viewer. Not only is this consistency a must for good UX, it’s also a snap to achieve with the right digital publishing solution.
Our viewer is fully translated and ready for you to use in any of the Calaméo platform’s seven available languages: English, French, Spanish, Italian, Portugese, German and Russian. When you share a link to one of your multilanguage digital publications, the viewer will automatically adapt to the reader’s browser. However, you can add a simple URL parameter to guarantee a specific viewer language:
Although we’re proud of our multilingual platform, we know that our users publish in dozens of different languages every day. As a result, we work hard to offer options like RTL reading mode that make managing multilanguage digital publications smoother. But if there’s something missing to make your translated content really shine, you can add it to our viewer by creating a custom theme.
For example, custom themes allow you to control the tooltip text that labels different buttons in the viewer. That means you can translate the publication viewer into the language of your choice with only a few lines of code, as the tutorial below shows:
Plus, our Elements feature has everything you need to whip up themes in multiple languages built right in to your Calaméo account.
Managing multilanguage digital publications often requires a bigger investment of time and energy than publishing content in just one language. With these tips, you should be ready to tackle translations and enjoy the benefits of a more direct relationship with your audience. Bon courage !
Do you have a great hack for handling multilanguage digital publications? Share it with us on Twitter @calameo!