BEST PRACTICES

Top 5 Mistakes to Avoid in Digital Publishing

Happy New Year to all of our Calaméo users!

A new year offers the opportunity to start afresh and wipe the slate clean. So to help you kick off the year to a fantastic start we thought we’d share some common mistakes made in digital publishing and tips on how to avoid them.

Here’s our top 5:

 Not updating your content for the digital sphere

As we all know, what works for print doesn’t always work that well for online. So it’s important to consider reevaluating the design and layout of your publication. Calaméo offers a range of multimedia features that could help you to produce modern quality content for your online audience.

 

 Forgetting advertisers

Many publishers will find that their biggest revenue stream comes from advertising, so don’t forget to include them in your digital publications! Think outside the box by linking your readers directly to the advertiser’s website. Our blog post on how to use Calaméo to boost your advertising talks about this in greater detail, check it out.

 Neglecting SEO

After creating an interactive digital publication using our tools, the next step is to make sure that people can find it in their search engine results. Of course Calaméo’s significant global online presence will automatically boost your ranking, however you can optimize your publications even more by including a detailed title and description specific to your content.

 Lack of PDF optimization

Always make sure that your PDF has been correctly formatted for online. It is important to remember that your document is digital, different from print, so you need to avoid document bleed and printer marks when converting. Also, when it comes to selecting a suitable font to use, it is highly recommended that you steer clear of fonts that are either too small or too pale.

 Not social media friendly

Did you know that according to a recent study 62% of adults get their news from social media? This clearly reveals that social media is a vital component to getting your publications read online! Our platform allows you to integrate sharing buttons in your publication viewer and even embed your publication in a dedicated Facebook tab.

 

If you can avoid all five of these mistakes, you’ll be well on your way to making sure your publishing game is on point! For more advice on how to make the most of our digital publishing platform, visit our Help Center.