We spoke to Stuart Cooper, Creative Director, about the importance of combining digital and print to reach readers and advertisers alike to successfully run a free magazine.
“In this day and age digital is an essential component of any new publication. It’s becoming increasingly difficult to launch new print titles, and without the digital tools to help spread the word and gain momentum it becomes even harder. The Calaméo editions of Just About Dorset provide a great way to reach both readers and advertisers who might otherwise miss out on the printed version.”
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