NEWBEST PRACTICES

Calaméo’s Top Tips for Instagram Success!

According to a recent study conducted by Pew Research center, 59% percent of US adults between the ages of 18-29 are on Instagram. In addition to this, Facebook also recently announced that the platform currently boasts over 700 million monthly users, far exceeding those on Twitter. These results are staggering and reveal to publishers and private users alike that Instagram is an essential platform to promote content.

In this blog post, we’ll reveal some tips on how to promote your digital publications on Instagram and how to potentially grow a strong following of subscribers!

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BEST PRACTICES

6 Ways Digital Publications can Prove Useful in your Sales and Marketing Strategies

Consumer appetite for content is stronger than ever as consumers demand access, wherever and on the go. With these changes it is safe to say that digital publishing has quickly become an essential part of business models around the world.

In this article, we explain to you 6 effective ways digital publications can prove useful in your sales and marketing strategies and how Calaméo can help you implement them!

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BEST PRACTICES

Sharing tip: Facebook page tabs

Instead of just sharing your publication in a Facebook post, why not display your publications in a dedicated tab of your Facebook page?

You then have a permanent part of your Facebook page where your followers can find your latest publication and read it without leaving the page. Your publication can be displayed in a larger format, making it easily readable within the page:

FB page 2

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BEST PRACTICES

7 Publisher account tips

Calaméo is a flexible tool, so personalise your content as much as possible! Tailoring your account to your brand and adding information about your organisation can increase search results and reader engagement, as well as ensuring that your Calaméo account has a professional appearance.

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