BEST PRACTICES

6 Ways Digital Publications can Prove Useful in your Sales and Marketing Strategies

Consumer appetite for content is stronger than ever as consumers demand access, wherever and on the go. With these changes it is safe to say that digital publishing has quickly become an essential part of business models around the world.

In this article, we explain to you 6 effective ways digital publications can prove useful in your sales and marketing strategies and how Calaméo can help you implement them!

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BEST PRACTICES

Sharing tip: Facebook page tabs

Instead of just sharing your publication in a Facebook post, why not display your publications in a dedicated tab of your Facebook page?

You then have a permanent part of your Facebook page where your followers can find your latest publication and read it without leaving the page. Your publication can be displayed in a larger format, making it easily readable within the page:

FB page 2

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BEST PRACTICES

7 Publisher account tips

Calaméo is a flexible tool, so personalise your content as much as possible! Tailoring your account to your brand and adding information about your organisation can increase search results and reader engagement, as well as ensuring that your Calaméo account has a professional appearance.

pro1

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BEST PRACTICES

Time to be creative: Viewer Skins

It’s time for some inspiration. With our powerful interactive viewer, you can give your publications the edge.

Having a personalised Skin allows you to add another element to your publications – whether to highlight the theme, create a context or setting, to incorporate your company image and branding, or to just simply show off your creative skills!

Voyages FAYARD - Brochure Printemps / Été 2015

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