OUR PUBLISHERS

Combining digital and print – we talk to Just About Dorset magazine

We spoke to Stuart Cooper, Creative Director, about the importance of combining digital and print to reach readers and advertisers alike to successfully run a free magazine.

In this day and age digital is an essential component of any new publication. It’s becoming increasingly difficult to launch new print titles, and without the digital tools to help spread the word and gain momentum it becomes even harder. The Calaméo editions of Just About Dorset provide a great way to reach both readers and advertisers who might otherwise miss out on the printed version.”

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OUR PUBLISHERS

Publishing privately as a marketing strategy – interview with Éditions JC Lattès

We last interviewed Antoinette Rouverand in 2011 when she worked for publishing house Hachette. Now Marketing Director for Éditions JC Lattès, she continues to publish extracts of upcoming books on CalaméoThe ability to publish extracts privately and easily share them online and on social networks plays an important role in marketing new titles.

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OUR PUBLISHERS

What does French publishing house, Glénat, think of our new viewer?

As you already know, our new Beta viewer was released last June!

Amongst our privileged Beta users, we’d like to introduce you to Damien Bonis, Technical Manager at Glénat. This French publishing house has been relying on Calaméo for more than two years to promote their latest publications online. Here is what they have to say about their experience with our solution:

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OUR PUBLISHERS

Dominic Turnbull Tells Us How He Uses Calaméo To Create Unique Publications

Today, we’ve decided to introduce you to Dominic Turnbull. He’s been using our tool for over a year now and has created very interesting publications destined to his professional contacts.

Dominic smartly uses our platform to promote and share the activities of the index provider EPRA. But let him present his view of Calaméo with his own words:

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FEATUREDOUR PUBLISHERS

How 241 Media Uses Calaméo to Promote Their Magazines

David Faulds, Managing Director at 241 Media Limited, and his team have now been using our platform for over a year to promote their clients’ work. They publish many amazing magazines, including one about soccer and another famous one about clubbing. Both display video and sound to illustrate their colourful articles.

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OUR PUBLISHERS

Interview with Antoinette Rouverand, Head of Marketing at Hachette Jeunesse

When Calaméo was created three years ago, Hachette Jeunesse was one of the first publishing houses to fully understand what we had to offer.

Antoinette Rouverand, Head of the Marketing Department, was by then already looking for a way to present extracts from books yet to be published. The idea was to give access to a couple of chapters through their Lecture-Academy website: “Unfortunately at that time, all we found were expensive players (around €10,000) that were way out of our budget… So when we finally heard about Calaméo, we created an account right away.” From then on, her marketing team has been using it frequently: “It is a very ergonomic tool and it’s free!”

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