Interview with Antoinette Rouverand, Head of Marketing at Hachette Jeunesse

When Calaméo was created three years ago, Hachette Jeunesse was one of the first publishing houses to fully understand what we had to offer.

Antoinette Rouverand, Head of the Marketing Department, was by then already looking for a way to present extracts from books yet to be published. The idea was to give access to a couple of chapters through their Lecture-Academy website: “Unfortunately at that time, all we found were expensive players (around €10,000) that were way out of our budget… So when we finally heard about Calaméo, we created an account right away.” From then on, her marketing team has been using it frequently: “It is a very ergonomic tool and it’s free!”

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