Ever since we joined the social media universe back in 2008, we’ve loved seeing all of the publications our users have shared. You’ve tweeted us @calameo, chatted with us on Facebook, showed us your best on Instagram and curated with us on Pinterest.
Today we are announcing a whole new way for our users to share their publications with us—and with the millions of readers who visit our platform.
That’s right, from now on every publisher on Calaméo can nominate his or her publication to be featured on our homepage!
It’s easy to let us know you’d like your publication to be considered. Just use the hashtag #CalameoCoversClub when you share your publication on Twitter or Instagram!
Our Content Management Team reviews all of the publications posted with the #CalameoCoversClub hashtag and chooses their favorites to appear on the Calaméo homepage. While all selections are up to the Content Management Team, here are a few tips to keep in mind:
Belonging to the #CalameoCoversClub means having a striking cover! Beautiful photography, bold colors and eye-catching graphics on the cover can help your publication stand out.
We love seeing our users’ creativity with digital publishing. If your publication makes great use of Calaméo’s features, it may be a good candidate for the #CalameoCoversClub.
Readers from all over the world visit Calaméo and our platform is available in seven languages. Try using the #CalameoCoversClub hashtag with your publications that would benefit from the widest possible audience!
We can’t wait to see which of your publications will be part of the #CalameoCoversClub this year!
Don’t forget to follow us on Twitter and Instagram so you can keep up with all of the #CalameoCoversClub entries and see which publications are chosen for the homepage!
At Calaméo, we’re attentive to our users’ needs and continuously looking for ways to improve their experience. Today, we’re pleased to introduce our latest feature: the MULTI-ACCOUNT option. Intended for PLATINUM users, this feature simplifies and optimizes the management of multiple Calaméo accounts in a single interface. For agencies, subsidiaries or resellers, it’s a simple and efficient centralized management solution. Discover how the MULTI-ACCOUNT option can transform your management experience and boost your productivity.
Manage up to 25 Calaméo accounts simultaneously
Imagine being able to manage up to 25 Calaméo accounts simultaneously, with a simplified overview that offers complete visibility of each account’s activity. With this new feature, centralizing the management of multiple accounts has never been easier.
You can efficiently monitor performance, analyze detailed statistics for each connected account, and make informed decisions to continually optimize your online publishing strategy.
Calaméo’s MULTI-ACCOUNT option gives users the power to take full control of an account or to delegate its management with ease. Whether you’re a professional looking to efficiently manage all your projects, or an agency seeking to coordinate the activities of several clients, this extensive customization guarantees a user experience tailored to each specific need
Security is also a priority, and we’ve integrated features to define specific permissions for each account, ensuring secure control over authorized actions within each entity.
But that’s not all. Our MULTI-ACCOUNT option also lets you take financial management to the next level. Imagine being able to pay your customers’ or subsidiaries’ subscriptions directly from a single interface.
The ability to invoice customers directly, if required, enhances transparency in transactions, simplifying accounting.
Subscription management has been reinvented, with the disconcerting ease of managing multiple Calaméo accounts and adjusting subscriptions from a single, user-friendly interface. Whether you’re upgrading to advanced functionality or downgrading to meet changing needs, everything is just a click away.
We understand that switching to a new feature can be daunting, which is why Calaméo offers you dedicated support throughout this transition. Educational resources, training sessions and personalized assistance are available to ensure a smooth integration of the MULTI-ACCOUNT option into your existing work routines.
In conclusion, Calaméo’s MULTI-ACCOUNT option redefines online management, offering unrivalled flexibility to professional users. Discover now how this new feature can transform the way you manage your online publications, offering an intuitive, personalized and highly efficient user experience.
Centralize, optimize and explore new possibilities with Calaméo and its revolutionary MULTI-ACCOUNT feature.
💡The MULTI-ACCOUNT option is a new feature reserved for PLATINUM accounts.
Compared to printed material, digital communications have a lot of advantages. For one thing, they’re great if you want to go paperless. For another, it’s a lot easier to add a GIF to an online newsletter than to a piece of paper. But a truly revolutionary business advantage is the ability to track analytics for your digital publications.
Because analytics are so important, it can be intimidating to get started. If you’re wondering how to follow your Calaméo publications’ statistics, this is the guide for you! From the very basics to best practices, we’ll cover everything you need to know about analytics on Calaméo.
First of all, you might be wondering what exactly we mean by “analytics”. Although the word has been around a long time, it’s become much more popular since 2000. That’s because analytics specifically refers to examining and getting insights from data. Since the early 2000s, businesses have adopted digital technologies and enjoyed access to huge amounts of new data. Analytics help them understand and use that data.
As a result, analytics are increasingly important to all kinds of businesses. For Calaméo users, your online publications generate lots of great data. In this guide, we’ll show you how to find Calaméo analytics and the most valuable takeaways for your digital content.
How to use your Calaméo analytics
Good news: Viewership statistics are available for every Calaméo user. (Another reason why digital publishing on Calaméo is best in class!) However, the type of information that you can see will depend on whether your account is BASIC, PREMIUM or PLATINUM. Here’s a handy chart of available data for each plan:
Lifetime statistics
The easiest way to get to your publications’ analytics is by going to the Statistics tab in your Calaméo account. To start, make sure you are logged into your account. Next, display the top navigation bar. Click on the Statistics section.
In this section, you will find an overview of your account’s lifetime statistics. In other words, you can check the total number of views for all of your publications combined. Plus, you’ll see other interesting lifetime data in this section depending on your account type.
For all accounts, several features let you explore more about your publications’ viewership. Scroll down to:
Change the time period displayed
Drill down into key statistics like Clicks and Downloads
Discover other useful dimensions like Device, Source and Countries
Publication statistics
However, note that the Statistics tab provides info about all publications associated with your account. To track data for individual publications, you will need to go to the Publications tab of your account.
Find the publication you want to investigate and click the arrow. In the drop-down menu that opens, choose “View statistics”.
You can now explore the available data for just the selected publication.
Finally, PLATINUM users may connect their Calaméo accounts to Google Analytics. This powerful feature lets you integrate Calaméo data directly into your existing web analytics set-up. For more information, consult our all-new Google Analytics tutorial.
💡 TIP: Want to see how using Calaméo with Google Analytics works for your business? Request your PLATINUM Demo today and test this exclusive feature for two weeks—absolutely free.
Identifying KPIs for your publications
After you’ve had a chance to explore your Calaméo statistics, it’s time to consider which analytics are the most important for your publications. Because the goal of analytics is to generate useful insights, deciding what information interests you is a major step. Or to put it another way, you’ll want to choose key performance indicators to follow.
Define business goals
To start, spend some time thinking about the main business goals associated with your online publications. Your specific goals will be unique, but here are a few common examples:
Growing awareness of your company, programs or services
Building a loyal audience for your brand and publications
Generating leads for your sales and marketing strategies
Increasing online revenue through your e-commerce operations
Different KPIs can help you measure progress on each one of these goals. For instance, publication views are a good indicator of awareness. On the other hand, the number of pages viewed and reading time better show your audience’s engagement. Download data may match how many leads came from a publication. And link clicks to your online store reveal what appeals to your shoppers.
Most of all, think about the information that matters to you. If you hope to expand your international reach, country data might be a top KPI to track.
Set KPIs and benchmarks
Select two to four KPIs for your publications, then gather the first set of data. This will give you a sense of where you are now in relation to your goals. Then, pick benchmarks for your KPIs to get a sense of where you want to be going. For example:
Awareness — 500 views / month
Leads — 25 downloads / month
International reach — 10% of views and downloads from Canada
Once you’ve finished identifying KPIs for your publications, take a look at our advice for ways to boost your results!
Tips to optimize performance
Since we began Calaméo all the way back in 2008, we’ve learned a thing or two about what works in digital publishing. Although there’s no guaranteed, easy trick for success, these simple tips are a good place to start.
Views
Beyond having great content, an unbeatable strategy for getting more views is to share your publications widely. Make it easy for your audience to discover your online publications! With Calaméo, you can:
Both of these analytics point to the level of engagement that viewers have with your publications. First, the number of page views tells you how much of your publication was opened per view. That is to say, did your audience view your publication past page one? Or all the way to the last page?
Next, reading time tells you how long audiences spent viewing your publication. Views with longer reading times and more page views suggest higher engagement than shorter reading times and fewer page views. And higher engagement means a bigger impact!
In recent years, offering content for download has become a key content marketing strategy. But even if you’re not focused on generating leads, direct downloads make for great user experience. When your audience gets to keep a copy of your publication, they can return to it anytime—even offline.
Here are a few effortless tips for boosting your results:
The click-through rate, or CTR, reveals how many viewers click the interactive links in your Calaméo publications. (More specifically, it calculates a percentage: the number of times a link was clicked divided by the number of times the relevant page was displayed.) Your advanced Calaméo statistics track the number of clicks and CTR for every link in your publications. Best of all? You can filter to focus on external, video, audio or Shopping links.
Although sharing to social media networks isn’t as big as it used to be, shares are still a good way to reach new audiences. That’s why our publication viewer includes a handy share button! But did you know that Calaméo’s PLATINUM statistics have detailed sharing data? See where, when and how your publications were shared from the viewer.
Now that you’ve gotten familiar with Calaméo’s analytics, chosen KPIs to track and optimized your publications, you can sit back and relax! To get started with analytics, most of the hard work happens at the beginning. However, there are a few important best practices to keep in mind for the future.
Be consistent.
Since you already know what information interests you, make sure you stay focused on consistent KPIs over time. Whether weekly, monthly or quarterly, collect the same stats on a regular schedule. Then, identify trends.
Be organized.
If you have access to limited statistics on Calaméo, you may wish to transfer your analytics to a separate document for tracking. Don’t misplace this data—analytics are especially useful to understand long-term trends.
Be flexible.
As time goes on, you might find that the KPIs you’re following are not connecting to your goals the way you expected. In that case, press pause and explore what isn’t working. You can rethink and adjust how you use analytics tools moving forward.
And there you have it—our complete guide to analytics on Calaméo! We hope you enjoy diving into insights and data about your digital publications. Have questions? You can write to us anytime at contact@calameo.com.