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When it comes to the statistics you need most for your digital publications, views are probably the first thing that springs to mind. You want to know how often your publications are being read online in order to measure their success with your audience. But the advanced statistics offered by Calaméo let you access data to dig in much deeper and better understand the impact of your digital publications.
In this post, we’ll highlight three ways to make the most out of data for your online publications.
Focus on the fundamentalsViews are undeniably a key metric for anyone publishing digitally. It makes sense to check in on your publications and see how many times they have been displayed.
The more context you have for this information, however, the more valuable it will be to you. A longer data history means that you can distinguish a short-term decline in readership for one of your publications from its overall long-term growth, or even model month-to-month views. In the case of data for your digital publications, more is definitely more.
For more statistics, upgrade today: PREMIUM subscribers have access to six months of stats and PLATINUM subscribers enjoy an unlimited data history.
Expand your visionViews may be the basics, but Calaméo’s statistics offer you a wealth of other information. Looking at data that you may not be taking into account yet can refresh your approach to analytics and reveal fresh insights into your readership.
Stats like the average amount of time that readers spend on each page of your publication, or the time of day that your publication is most read may require a bit of interpretation, but they can help you understand your readers’ interaction with your documents.
A relatively even average reading time from page to page could indicate that readers tend to browse your publication. A clear spike in reading time on a particular page, however, suggests that readers are looking for specific information. Similarly, a noticeable peak in views at a certain time of day might correlate to an event mentioned in your publication as readers seek out the details. Add in the quantity, date and time of reader downloads and you begin to have a clearer picture of how your audience makes use of your digital publications.
Take actionSo far we’ve talked about tips for looking at your Calaméo statistics. To take full advantage of your readership data, you can use it to try out changes in your own publications. Knowing what works will let you build on successful features and experiment with areas that you wish to improve.
This applies not only to your content but also to an element of your publication such links. Our PLATINUM plan provides you with a detailed breakdown of clicks for your publications. You can view clicks on external links, audio and video elements in your documents, as well as the CTR (Click-Through Rate) automatically calculated for each.
We’ve already discussed how these statistics can be put to good use in your sales and marketing strategies. The data can also help you to maximize the performance of your external links. By testing different types of placement with our Editor, for example, you can determine how and where to position links most efficiently to engage your readers.
💡 Want even more detailed statistics? PLATINUM subscribers can connect their Calaméo accounts to Google Analytics.
We hope that this post has inspired you to take a new look at how you use Calaméo’s readership statistics. Have any questions? Check out our Help Center or write us anytime at contact@calameo.com.
An essential asset of digital publishing is the ability to offer your audience exclusive content. While private publications can help you keep internal documents confidential, they can also help you create a stronger relationship with your readers, clients and future customers.
In this article, learn about the benefits of exclusive content and tips for your publishing strategy on Calaméo.
Certainly, your digital publications are a powerful tool for informing your audience. But don’t underestimate their power to enhance your brand, too. Limiting the availability of your content can concentrate the link with your brand. For instance, you may wish to keep your publications on Calaméo private. But you can still make them easy to browse on your own website with our embed feature for private publications.
In addition to convenient embeds, you can also take advantage of opportunities to enhance your exclusive content with interactive content and custom branding. As a result, your digital publications will be 100% you.
💡TIP: Publishing in white label is a smart choice for brand building.
In recent years, focusing on subscriptions has been a strong trend in digital publishing and exclusivity is a key factor. By offering content that only subscribers can access, you can tempt casual readers to sign up, establish contacts and encourage your audience to keep returning.
The flexible Subscribers feature provides a built-in solution for publishing subscribers-only content on Calaméo. First, secure exclusive publications behind a log-in window. Next, assign each subscriber a unique user name and password to use for access. In short, the first step to creating a great subscriber experience is exclusive content.
Personalization is already the next big thing in digital marketing. Recent studies have shown that when used well, it can help boost sales online. In fact, more than two-thirds of customers expect a personalized experience.
Those numbers are just one reason why you might want to consider tailoring your sales material to individual clients. Take a little time to customize your brochures, presentations and proposals. Then, publish on Calaméo and share with your prospects via private URL.
💡TIP: To generate a new private URL for your publication, open the share window and click on “Renew private URL.”
Because everyone loves perks. And your audience is no exception! Investing in some exclusive, privately published bonus content will surprise and delight your most dedicated followers. For example, you might offer an extra magazine issue, sneak peek at upcoming events or flyer with special deals. Publishing on Calaméo ensures that your bonus content looks great in a fun format. Plus, direct downloads let fans enjoy it even offline.
No matter how you choose to publish exclusive content, measuring its performance should be part of your strategy. Calaméo’s advanced statistics contain valuable data to help you analyze the success of your private publications. For more details on where to start, check out our quick guide to digital publishing KPIs.
On Calaméo, you can publish and share up to 50 private publications—absolutely free. Get your free account and start creating exclusive content today.
