BEST PRACTICES

KPIs to Watch for your Digital Publications

If you’re publishing digital documents on Calaméo, you probably have goals for them. Maybe you want to raise awareness about your brand and reach more people with your publications. Or maybe you want to drive traffic to your website and increase sales. Whatever your goals, it’s important to evaluate how your publications are performing. But where should you get started?

In this article, we will explain the most important key performance indicators, or KPIs, for your digital publications and how to track them.

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BEST PRACTICES

Generate Leads with Digital Publishing

Thanks to digital marketing, getting the word out about your business has never been easier. However, it may take time for a potential customer to go from visiting your website to buying your product. A lead generation strategy can help make sure that you identify interested users. Then follow up—hopefully to make the sale!

In this article, we will reveal simple ways to put your digital publications work as lead generation tools.

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FEATUREDOUR PUBLISHERS

How Digital Portfolios Work Harder for Grads

As the end of the school year approaches, students everywhere are getting ready for graduation. Whether they’re finishing college, high school or just math class, many students are capping off their work with a beautiful online portfolio.

Digital publishing offers a smart choice for students and anyone planning to present their work on the web. In this article we will reveal why digital publishing is perfect for portfolios!

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