In a world where travelers plan their trips mostly online, it’s essential for tourist sites to offer modern, attractive, and easily accessible content. Digital brochures, interactive guides, immersive magazines — with Calaméo, you have everything you need to effectively promote your destination or tourist attraction. Here are three key reasons to embrace digital publishing and boost your visibility.
1. Create an engaging and interactive tourist brochure
A traditional paper brochure has its limits. With Calaméo, you can transform your printed materials into interactive digital publications that truly capture attention! You can add:
An interactive brochure is an excellent way to spark visitors’ interest before they arrive and inspire them to discover your tourist site in person.
2. Make your tourist information available anytime, anywhere
Today’s travelers look up information mainly on their smartphones or tablets — at home, at their hotel, or even on-site. By publishing your brochures, maps, or programs on Calaméo, you make your content accessible 24/7 from any device. Visitors can read it online or — if you enable the option — download it for offline reading, which is perfect while traveling!
Plus, digital publications are easy to share by email, on social media, or directly embedded on your website, maximizing the reach of your tourist information.
3. Update your tourist publications easily and cost-effectively
Tourist information changes frequently: new opening hours, seasonal events, updated prices… With Calaméo, there’s no need to reprint thousands of brochures every time. You can update your publications in just a few clicks and instantly share the latest version with your visitors.
With Calaméo, you have a powerful tool to publish, enrich, and share your tourist content effortlessly. Guides, brochures, event programs — everything becomes more engaging and more accessible for your visitors.
Ready to elevate your tourist site’s communication? Discover the full potential of Calaméo—start your 14-day free PLATINUM trial today.
Great news! With the Calaméo Library Widget, you can create a sleek, fully integrated digital library on your website in just a few clicks.
In this article, discover our video tutorial “How to Create your Calaméo Library Widget” — a simple and comprehensive guide to help you set up your publication space on your site.
Why create a Calaméothèque?
The Calaméo Library Widget is a powerful tool for organizing, presenting, and showcasing your online publications. Whether you manage a collection of magazines, a set of reports, or various brochures, it allows you to offer your audience clear, professional, and immersive access to your content.
The concrete benefits:
Centralize all your publications: Group your documents in one place to offer a smooth and consistent reading experience.
Make access easier for your audience: No more sharing links one by one: your Calaméo Library becomes the single entry point to all your content.
Enhance your brand image: The Calaméo Library integrates directly into your website, giving your publications an elegant and professional presentation.
Save time managing your content: Add, remove, or update your publications in just seconds — without touching your website.
A step-by-step video tutorial
Creating a Calaméo Library is both quick and customizable. Our video tutorial “How to Create your Calaméo Library Widget” walks you through each step:
accessing the feature from your Calaméo account,
selecting the publications you want to display,
customizing the look and feel of your library,
embedding the code on your website in just a few seconds.
(Subtitles are available in 7 languages.)
Conclusion
The Calaméo Library Widget is a simple, efficient, and professional way to showcase your publications directly on your website. Whether you’re a business, an association, an institution, or a content creator, this feature helps you offer your audience a clear, enjoyable, and beautifully integrated reading experience!
Not all publications on Calaméo are the same, and that’s a good thing! You surely already know, but in communication, and more generally in marketing, you must know how to differentiate yourself while still being recognizable right away.
To help you create excellent publications, the entire Calaméo team got together to list their best tips for unique digital publications, and here is the result:
Step 1: Before importing your document on Calaméo
For a unique and recognizable publication, it starts with the writing (on your word processor) and the design (on your layout software).
Tone
The way you speak is an integral part of your brand’s identity. The tone you use is unique and should reflect your values: it can be funny, serious, informative – or any other adjective – it all depends on you and the character you want to give your brand. Find and adopt a tone that is specific to your business and use it in all your communications.
Document design
Design is a very important element in making you stand out. Having a strong brand style guide or graphic charter that you will use in all your communications – including your digital publications – is essential.
Remember to follow your brand style guide when using:
colors
typefaces
images and illustrations
your logos
And while it’s necessary to stand out, keep the user experience in mind: your content must be understandable and readable. Don’t lose the meaning of your message because of a layout that is too complex.
💡TIP: Think of your document and its format according to the purpose it will have: will it be printed? Will it be downloaded? Or only viewed online? You should adjust your document accordingly (ex: no image for printing, etc.)
Step 2: When importing your document on Calaméo
When publishing your document on Calaméo, just before uploading it, you will have the opportunity to start working on the design of the viewer to offer a unique experience to your readers.
Choice of display mode
You can choose how the pages of your document will flow: scroll up, or a slideshow, or a flipbook with pages that turn like a magazine. Think carefully about how you want your publication to be displayed because each mode offers a different reading experience and comfort level.
Sound atmosphere
So far we’ve only talked about visuals, but with digital publishing you can also import audio elements. With a Premium or Platinum Calaméo account, you can add background music to your publication, as well as a sound effect each time the page turns to create a unique reading environment!
Personalizing the viewer
Another advantage reserved for Premium and Platinum users: you can add your logo and a customized background to the viewer. Of course, you should respect your graphic charter so that all your publications reflect your brand. For example: you can choose to create a single background that you will use for all your publications or you can create color variations that correspond to your charter.
Step 3: Once your document is posted on Calaméo
Once your document is posted on Calaméo, it becomes a publication. To make your publication unique and recognizable, you can use several of our personalization tools that will operate directly on your publication or on the viewer.
Adding interactivity
Thanks to our Editor tool, you can add all sorts of interactive elements to embellish your publications. You can add:
external links: send your readers to your site, to your sources or any other URL.
internal links: redirect to a page inside your document. You can make an interactive table of contents for example.
shopping links: link directly to the product information. For example, you can insert a shopping link over a photo of a product in your publication.
videos: for example, you can create personalized videos and insert them in each one of your digital publications, like a vlog, to give your content more personality.
audio tracks: add music that will accompany your readers on a single page or throughout the publication. You could also add music at a convenient time to create a specific mood: joy, fear, relaxation, etc.
media: think of all formats. You can add photos, images, animated GIFs, etc. Feel free to experiment!
zoom zones: created to improve visual comfort. You could also insert elements that are only readable with the help of this zoom zone like a small hidden QR code for example.
Thanks to the elements you can add with the Editor tool, you will be able to create an atmosphere specific to your brand: bring movement and energy by adding animated GIFs, recall the environment of your stores by adding a recognizable audio track, imagine unique experiences for contests etc.
Thanks to our Elements tool (reserved for Platinum accounts), you can create custom themes and change the appearance of the viewer however you like. Change all the elements directly in the code: the social network buttons can change color, the navigation arrows can be a different size, etc.
💡TIP: Explore the Elements tool and make your publication stand out with customization
The possibilities for customization are infinite with the digital publishing tools that allow you to create personalized content that is unique to you and your brand!
Ready to elevate your tourist site’s communication? Discover the full potential of Calaméo—start your 14-day free PLATINUM trial today.
