Because the connected world changes fast, every fall we bring you a look at the most important trends to know for next year. But in 2020, the COVID-19 pandemic created major disruption across every industry—including online communications. So today we’re highlighting five digital publishing trends for 2021 that you can count on, no matter what else the year might bring.
Read moreCategory: BEST PRACTICES
Generate Leads with Digital Publishing
Thanks to digital marketing, getting the word out about your business has never been easier. However, it often takes time for a potential customer to go from visiting your website to buying your product. A strategy to generate leads can help make sure that you identify interested users. Then, follow up and make the sale!
In this article, we will reveal simple ways to put your digital publications to work as lead generation tools.
How to create your own virtual library
Virtual libraries offer a great tool for showcasing content on your website and keeping it organized. In fact, the easy-to-use Library Widget is one of our favorite digital publishing features on Calaméo. You can create your own virtual library, customize it and share in only a few clicks. Let’s dive in to all the essentials of curating your virtual library!
Read more4 benefits of exclusive content for your digital strategy
An essential asset of digital publishing is the ability to offer your audience exclusive content. While private publications can help you keep internal documents confidential, they can also help you create a stronger relationship with your readers, clients and future customers. In this article, learn about the benefits of exclusive content and tips for your publishing strategy on Calaméo.
Read moreOur Top Tips to Improve Your Publications’ Reading Time!
Making a strong connection between your audience and your brand is a key goal for digital publishers everywhere. In this article, we’ll tips on how to keep your audience engaged with your publications and improve reading time. 