Category: BEST PRACTICES

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4 Easy Steps to Boost Your Click-Through Rate!

The ability to include external links is a key feature of digital publishing and for many publishers, increasing the number of readers who click on their links is an important goal. Links clicked in an online catalog, for example, may contribute to higher sales in an online store. Click-through rate (CTR) is a common way to measure how many clicks a link has received and shows which percent of all viewers clicked that link.

In this article, we will reveal four quick steps that you can take to improve CTR for your digital publications.

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Sharing Smarter Documents: How Filesharing Services Fall Short

Filesharing tools are an important part of modern digital life. Services like Dropbox store files on the cloud and synchronize them on different devices so that users can share and collaborate. However, they are not always the best option for distributing your documents online.

In this article, we will explain five ways that filesharing services can fall short and why digital publishing can offer a great alternative.

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BEST PRACTICES

5 Ways to Use Digital Publishing in Your Content Marketing Strategy

As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.

The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.

In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.

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BEST PRACTICES

Our Top Tips to Improve Your Publications’ Reading Time!

Making a strong connection between your audience and your brand is a key goal for digital publishers everywhere. Reading time can be an especially valuable way to measure audience engagement with your digital publications. The more time people spend reading, the more interested they are in your content—and the more likely they are to keep coming back.

In this blog post, we’ll reveal some tips on how to keep your audience engaged with your content and increase your publications’ reading time!

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BEST PRACTICES

3 Reasons to Schedule Your Publications

Between the first planning stages and the finished product, a lot of hard work goes into making great digital publications. That means it’s essential to anticipate potential roadblocks along the way and ensure everything stays on track.

To help you manage the process as smoothly as possible, we developed a simple but mighty tool: scheduled publishing.

In this article we will explain how scheduling your publication can streamline your workflow.

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