Category: BEST PRACTICES

Digital publishers have gotten used to seeing huge trends arrive every couple of years. In 2013, traffic from social media networks was the biggest news in digital publishing. By 2015, it was the pivot to video. After that, paywalls came back in style and in 2019, everybody loved podcasts. So what’s next for 2020? Digital publishing strategy trends that get back to basics and put content first.

Read on to learn which strategies will help define digital publishing in 2020. Plus, discover how they can help your business achieve its goals. 

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If you’re publishing digital documents on Calaméo, you probably have goals for them. Maybe you want to raise awareness about your brand and reach more people with your publications. Or maybe you want to drive traffic to your website and increase sales. Whatever your goals, it’s important to evaluate how your publications are performing. But where should you get started?

In this article, we will explain the most important key performance indicators, or KPIs, for your digital publications and how to track them.

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Thanks to digital marketing, getting the word out about your business has never been easier. However, it may take time for a potential customer to go from visiting your website to buying your product. A lead generation strategy can help make sure that you identify interested users. Then follow up—hopefully to make the sale!

In this article, we will reveal simple ways to put your digital publications work as lead generation tools.

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Here on the blog we regularly cover how using Calaméo can make publishing your documents online easier, faster and smarter. From adding engaging video to creating polished social media posts, you’ll find plenty of ideas for enriching your digital publications and reaching your audience.

But did you know that there are lots of ways to optimize your documents for publication on Calaméo even before uploading your files? In this article, we will reveal five simple steps to get your documents ready to become great digital publications.

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