BEST PRACTICES

Generate Leads with Digital Publishing

Thanks to digital marketing, getting the word out about your business has never been easier. However, it may take time for a potential customer to go from visiting your website to buying your product. A lead generation strategy can help make sure that you identify interested users. Then follow up—hopefully to make the sale!

In this article, we will reveal simple ways to put your digital publications work as lead generation tools.

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FEATUREDBEST PRACTICES

Publishing Strategies: Four Benefits of Exclusive Content

One of the most important features of digital publishing is the ability to offer your audience exclusive content. While private publications can help you keep internal documents confidential, they can also help you create a stronger relationship with your readers, clients and future customers.

In this article we will reveal the benefits of exclusive content and tips for your publishing strategy on Calaméo.

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BEST PRACTICES

How to Optimize Your Documents for Digital Publishing

Here on the blog we regularly cover how using Calaméo can make publishing your documents online easier, faster and smarter. From adding engaging video to creating polished social media posts, you’ll find plenty of ideas for enriching your digital publications and reaching your audience.

But did you know that there are lots of ways to optimize your documents for publication on Calaméo even before uploading your files? In this article, we will reveal five simple steps to get your documents ready to become great digital publications.

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FEATUREDBEST PRACTICES

4 Easy Steps to Boost Your Click-Through Rate!

The ability to include external links is a key feature of digital publishing and for many publishers, increasing the number of readers who click on their links is an important goal. Links clicked in an online catalog, for example, may contribute to higher sales in an online store. Click-through rate (CTR) is a common way to measure how many clicks a link has received and shows which percent of all viewers clicked that link.

In this article, we will reveal four quick steps that you can take to improve CTR for your digital publications.

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FEATUREDBEST PRACTICES

Sharing Smarter Documents: How Filesharing Services Fall Short

Filesharing tools are an important part of modern digital life. Services like Dropbox store files on the cloud and synchronize them on different devices so that users can share and collaborate. However, they are not always the best option for distributing your documents online.

In this article, we will explain five ways that filesharing services can fall short and why digital publishing can offer a great alternative.

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