Category: BEST PRACTICES

As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.

The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.

In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.

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Making a strong connection between your audience and your brand is a key goal for digital publishers everywhere. Reading time can be an especially valuable way to measure audience engagement with your digital publications. The more time people spend reading, the more interested they are in your content—and the more likely they are to keep coming back.

In this blog post, we’ll reveal some tips on how to keep your audience engaged with your content and increase your publications’ reading time!

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Between the first planning stages and the finished product, a lot of hard work goes into making great digital publications. That means it’s essential to anticipate potential roadblocks along the way and ensure everything stays on track.

To help you manage the process as smoothly as possible, we developed a simple but mighty tool: scheduled publishing.

In this article we will explain how scheduling your publication can streamline your workflow.

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One of the main benefits of digital publishing is the direct contact any business can establish with its clients. Whether you distribute a product catalog, magazine, flyer or report online with Calaméo, you can reach your customers, prospects and a global readership all at once!

In this article, we’ll explain smart strategies for using digital publishing to connect with local, national and international audiences.

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In the world of social media, Pinterest stands out. Instead of a chronological feed of posts, Pinterest shows its users a mix of content curated to reflect their interests. And there are a lot of them: more than 200 million Pinterest users have created over 100 billion posts.

Although Pinterest is a little bit different it can be a great place to promote your business’s online publications. In this article we’ll explain three opportunities for digital publishers on Pinterest and how you can take advantage of them.

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