Category: BEST PRACTICES

Here on the blog we regularly cover how using Calaméo can make publishing your documents online easier, faster and smarter. From adding engaging video to creating polished social media posts, you’ll find plenty of ideas for enriching your digital publications and reaching your audience.

But did you know that there are lots of ways to optimize your documents for publication on Calaméo even before uploading your files? In this article, we will reveal five simple steps to get your documents ready to become great digital publications.

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As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.

The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.

In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.

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Making a strong connection between your audience and your brand is a key goal for digital publishers everywhere. Reading time can be an especially valuable way to measure audience engagement with your digital publications. The more time people spend reading, the more interested they are in your content—and the more likely they are to keep coming back.

In this blog post, we’ll reveal some tips on how to keep your audience engaged with your content and increase your publications’ reading time!

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