Marketers: 4 must-use integrations on Calaméo

In PRODUCT
18 July 2024
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In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.

1. Embedly: add even more interactivity

Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:

  • Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
  • Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
  • Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.

🔎READ MORE: How to integrate Embedly to my Calaméo account

2. Shopify: add products from your store

For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:

  • Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
  • Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
  • Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.

🔎READ MORE: How to integrate Shopify to my Calaméo account

3. Hubspot Form: generate qualified leads

One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:

  • Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
  • Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
  • Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.

🔎READ MORE: How to integrate Hubspot Form to my Calaméo account

4. Google Analytics 4: track detailed statistics

To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:

  • In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
  • Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
  • Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.

🔎READ MORE: How to integrate Google Analytics 4 to my Calaméo account

Conclusion

As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.

🔎 Discover all our amazing new integrations.

💡Integrations are a new feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.

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Calaméo for individuals

In PRODUCT
17 November 2022

Here at Calaméo we often talk about the advantages of digital publishing for professionals, businesses, educators, students, and marketers. But what about private individuals? Let us tell you all about the benefits of digital publishing for individuals and their personal projects.

🔎 READ: What content can you publish with Calaméo? 

Privacy

Whether you are uploading your resumé, administrative documents, or anything else to Calaméo, you can rest assured that your publication will remain private. How? By using our Private publications feature! All Calaméo users can publish their documents in Private mode, meaning that the information within the document will not be indexed by search engines, nor will it appear on the Calaméo website. If you would like for a select few people to be able to see your document but still want it to remain hidden from the general public, you can share your publication via a private URL.

A creative outlet

If you are a creative person, then digital publishing is a perfect option for you. Amateur authors can self-publish their short stories, poems, or novels on Calaméo. Online magazines look amazing on Calaméo, as do digital portfolios. If you want to keep these publications to yourself, see above. If you want to share them with the world, see below!

Share in a snap

Another great advantage of digital publishing for individuals? You can share your content (or publications from other users) in just a few clicks. Embed your content in your personal blog, share issues of your magazine in a virtual library, or simply send the URL of your publication to your friends and family. However you share your publication, your readers will be able to access your content and enjoy your work!

💡 TIP: Visit our Help Center for guidance on how to share your publications!

Think outside the doc

Calaméo isn’t just for publishing documents– you can also browse our platform for reading material! Read excerpts from books, save your favorite publications, flip through magazines, and more! Clubs and groups can use Calaméo to collect and read content related to their interests all in one spot. Even book clubs can enjoy using Calaméo!

You’re in control

Calaméo has a host of options for how your publication can look. Customize your background or Theme (PREMIUM and PLATINUM accounts), add exciting visuals, publish your work in flipbook, scroll, or slide formats…the list goes on! Using our Editor tool, you can embellish your publications as much (or as little!) as you like.

🔎 READ: Create unique digital publications in 3 steps

Final step

Now the last step: trying Calaméo out for yourself. Sign up for Calaméo and see where digital publishing can take you!

PRODUCT

Announcing our new Custom Themes Tutorial!

In PRODUCT
6 February 2020

One of the things that makes digital publishing on Calaméo such a standout experience is the amazing customization opportunities. We’re proud to say that ours is the only professional solution that lets you have full control of the publication viewer. Thanks to our powerful custom Themes feature, you can make sure that every detail—from the buttons to the branding—fits your needs perfectly.

However, we know that working with code can seem daunting. Although creating your own Theme is easier than ever with our user-friendly Elements feature, we wanted to show you just how simple custom can be. That’s why starting today you can enjoy our all-new Custom Themes Tutorial!

In this Tutorial, you’ll find step-by-step instructions for six key ways to customize our viewer. These include:

  • Getting started with an existing template and assets
  • How to use your own graphic assets
  • How to remove a toolbar button
  • Changing font, color and link styles in the viewer
  • How to add a button
  • Modifying viewer layout elements

Plus, we’ve added a handy guide to the basic building blocks of making a Theme. Whether you’re new to code or already a whiz with HTML, this resource will give you the tools to achieve your vision for the viewer.

The full Custom Themes Tutorial is available for you to browse, print or download below. We hope it helps inspire you to try out a new look for your publications! And stay tuned for more great tutorials coming to Calaméo this year.

GET THE TUTORIAL

Want to learn more about our customization options? Check out our Help Center and Developers page for all the details. Or write to us at contact@calameo.com and we’ll be happy to answer your questions.