Maximize the engagement of your Calaméo publications with the Matomo integration

In PRODUCT
6 March 2025
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In a digital environment where understanding user engagement is crucial, the integration of Matomo with Calaméo opens up new perspectives for analyzing and optimizing interaction with your online publications. Matomo, an RGPD-compliant, privacy-focused data analysis tool, enables website owners to collect detailed information about users, while respecting their privacy. Find out how the integration of Matomo on Calaméo can help you better understand your audience, personalize your marketing strategies, and improve the user experience of your digital documents.

What is Matomo and why you should use it with Calaméo?

Matomo is a prime alternative to Google Analytics for companies looking for ethical and secure analytics solutions. Fully RGPD-compliant, Matomo guarantees respect for private data while offering advanced analytics features. Thanks to its integration on Calaméo, you can now collect data on reader engagement, whether for sales brochures, product catalogs or other interactive publications. By associating Matomo with Calaméo, you benefit from a more complete and secure view of your users’ behavior.

Key benefits of integrating Matomo for your interactive publications

In-depth user engagement analysis

With Matomo, access comprehensive data on your visitors’ journey. You can track page views, time spent, clicks and much more. This information is essential for understanding which parts of your publications most captivate your readers, enabling you to adjust your content accordingly.

Customize tracking goals

Matomo’s integration with Calaméo lets you define tracking goals according to your needs: conversions, downloads or other specific actions. This flexibility helps you to precisely measure the performance of your documents and adapt your marketing strategies to maximize the impact of your publications.

Respect and protection of personal data

Matomo stands out for its commitment to data protection. Unlike other analytics solutions, Matomo gives you total control over your data, stored directly on your servers. This autonomy allows you to guarantee the confidentiality of your users, in full compliance with the RGPD, which is an asset for privacy-sensitive companies.

Optimizing your documents for an improved user experience

The information gathered by Matomo helps you improve the ergonomics and content of your publications. By understanding your readers’ preferences, you can adjust the layout, choose more relevant content, and create a smoother, more engaging reading experience.

Advanced audience segmentation

With the data segmentation offered by Matomo, you can analyze the behavior of different user groups. This segmentation enables you to better target your strategies and optimize audience engagement.

Conclusion: enjoy ethical, high-performance analytics for your Calaméo publications with Matomo

The integration of Matomo with Calaméo offers you a powerful solution for tracking, analyzing and optimizing the performance of your interactive publications. By choosing an analysis platform focused on data confidentiality and control, you strengthen the trust of your users while accessing essential information for your digital strategies. Embrace the Matomo integration today and turn every publication into an opportunity to improve your online impact.

Find out how to integrate Matomo with your Calaméo account

Integrations are reserved for PLATINUM accounts. Ask for your free 14-day Calaméo PLATINUM trial and try out all our professional tools!

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Embedly: a new way to enrich your Calaméo publications

In PRODUCT
4 July 2024

In an increasingly digital world, creating interactive and engaging content is essential to capture the attention of your audience. At Calaméo, we understand the importance of this interaction, which is why we now offer Embedly integration to enrich your publications in a whole new way.

Embedly integration: what’s it all about?

Embedly is a powerful tool that simplifies the integration of interactive content into your Calaméo publications. Compatible with over 700 applications, including Tiktok, Spotify, Google Maps, Instagram and Acast, Embedly lets you easily incorporate external media directly into your sales brochures, catalogs, reports and other documents. This revolutionary feature offers multiple advantages for making your publications more attractive and dynamic.

🔎 Read: How to integrate Embedly to my Calaméo account?

The benefits of Embedly integration

1. Add videos

Videos are a powerful way of presenting your products or services. By integrating videos via Embedly, you can provide your readers with detailed demonstrations, tutorials or live customer testimonials. Imagine your readers being able to watch an instructional video on how to use a product without leaving your product catalog. This not only grabs their attention, but also increases their understanding and engagement.

2. Share audio

With Embedly, you can easily share podcasts, audio interviews, musical extracts or recordings of events. The integrated audio player lets your readers listen to this content directly in your Calaméo publication, offering an immersive experience without the need to navigate elsewhere. It’s perfect for adding a new dimension to your publications, such as customer interviews in your case studies or audio tracks in your cultural brochures.

3. Insert interactive maps

Maps are an excellent tool for visualizing geographical information. With Embedly, you can integrate interactive maps from Google Maps into your Calaméo publications. Whether you want to show the location of your offices, event sites or important geographical areas, interactive maps offer an enriched user experience. Your readers can zoom in, explore and get directions without leaving your document.

4. Include customer testimonials

Trust is a key element in winning over new customers. Embedly lets you integrate video testimonials or excerpts from positive reviews directly into your publications. By featuring reviews from satisfied customers, you reinforce your company’s credibility and encourage prospects to trust your brand. These testimonials can be easily integrated into your sales brochures or company reports.

5. Integrate complementary content

Embedly also lets you embed links to other articles, guides, infographics, case studies or any other relevant resource. This not only increases visitors’ browsing time in your publication, but also offers valuable additional information. For example, you can add links to detailed market research in your financial reports or user guides in your product catalogs.

Conclusion

Integrating Embedly into your Calaméo publications opens up new perspectives for creating interactive, engaging and informative documents. Whether you want to add explanatory videos, immersive podcasts, interactive maps or compelling testimonials, Embedly gives you the tools you need to enrich your content and captivate your audience.

Try Embedly on Calaméo now and transform your publications into truly interactive experiences. By combining the power of Calaméo with the flexibility of Embedly, you’re sure to create memorable, engaging content for your readers.

💡Integrations are a new feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.

PRODUCT

Boost the engagement of your publications with our YouTube integration

In PRODUCT
20 February 2025

The YouTube integration in Calaméo offers publishers and content creators a unique opportunity to enrich their online publications. Whether you want to promote your products, offer detailed guides or engage your readers, this integration optimizes the reach and impact of your digital publications. Let’s find out how this YouTube feature can transform your content and energize your audience.

Why integrate YouTube videos into your Calaméo publications?

YouTube is one of the most popular video platforms, ideal for reaching a wide audience. By incorporating it into your Calaméo brochures, catalogs or guides, you add an interactive dimension that attracts readers’ attention and increases engagement.

How can you use YouTube to enrich your publications?

The YouTube integration in Calaméo lets you take advantage of various types of content:

Encourage subscriptions and build audience loyalty

Invite your readers to subscribe directly to your YouTube channel from within your Calaméo publications. By facilitating subscriptions, you boost your visibility on YouTube and keep your audience informed of the latest news.

A product demo for your sales catalogs

Add product demonstration videos to bring your catalogs and brochures to life. Your customers can see your products in action, boosting their confidence and helping them in their purchasing decision.

Tutorials and how-to guides for effective learning

If your content includes training or guides, then incorporate YouTube videos to enrich your educational material. Tutorial videos add considerable value and make concepts easier to understand.

Creating an interactive, immersive experience

YouTube offers interactive features such as comments, shares and calls to action. By adding these elements to your posts, you encourage direct engagement with your content and build a stronger relationship with your audience.

Analyze performance to optimize your content

YouTube Analytics lets you track views, viewing time and engagement of videos embedded in your Calaméo publications. Thanks to this data, you can identify your audience’s preferences and adjust your strategy accordingly.

LEARN MORE: How to integrate YouTube to my Calaméo account?

Conclusion

In conclusion, The YouTube integration in Calaméo is an effective solution for captivating your audience and maximizing the impact of your digital publications. Start enriching your Calaméo documents with YouTube videos today and see the difference!

Request your free 14-day Calaméo PLATINUM trial and test all our professional tools today!