3 reasons why you should create an online catalog for your brand

In MARKETING
14 December 2023
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Today, more and more consumers are shopping online. It has therefore become crucial for brands to offer a pleasant online shopping experience. A digital catalog is an excellent way of presenting your products effectively and attracting the attention of potential customers. In this article, we’ll reveal 3 reasons why you should create an online catalog for your brand.

Increase your brand’s visibility

An online catalog is an excellent way to increase your brand’s visibility. By publishing a digital catalog, you can reach a much wider audience than you would with a paper catalog. Consumers can easily find your catalog by doing a Google search or visiting your website. What’s more, a digital catalog is easy to share on social media, which can help increase your brand’s reach.

Offer a convenient & personalized shopping experience

An online catalog offers consumers a convenient and personalized shopping experience. Customers can easily browse your catalog at their own pace, and search for specific products using search filters. What’s more, digital catalogs can be customized. For example, you can decide to recommend your products directly in your publications, thanks to Shopping links.

Reduce production costs

Creating a paper catalog can be costly in terms of time and money. Design, printing and shipping costs can add up quickly. By contrast, creating an online catalog is much more cost-effective. Design costs are generally lower, and it’s easy to update the digital catalog without having to reprint copies.

Conclusion

In conclusion, creating an online catalog for your brand offers many advantages. It can increase your brand’s visibility, offer consumers a convenient and personalized shopping experience, and reduce production costs. If you don’t yet have an online catalog for your brand, now is the time to start creating one.

Request your free 14-day trial now to test all the professional tools Calaméo has to offer.

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All About Logos

In MARKETING
11 April 2019

From city skylines to our own mobile phone screens, logos are a major presence in modern life and a key part of any business’s brand. But did you know just how old logos are? Their history goes back to the Middle Ages, when British pubs were required by law to identify themselves with an illustrated sign.

After the invention of the printing press in 1439, logos quickly made the jump onto the page and appeared in printers’ marks, classifieds, products and ads. Although many classic logos like the vintage Coca-Cola script are still used today, digital technology allows logos to do more than ever.

In this article, we’ll reveal three easy ways to put your business’s logo to work on your digital publications.

ONLINE REACH

The most important place that your logo should go is in your digital publication! Since Calaméo’s fun, immersive flipbook format allows readers to focus on your content, including your logo on the page creates stronger impact for your brand.

Be sure that your logo figures prominently on your publication’s cover, like in this example from AvidGolfer magazine. You’ll want it to be visible when sharing your publication on social media to enjoy maximum reach in your audience’s feeds. Plus, you can get even more exposure if your publication is selected for the #CalameoCoversClub!

IMPROVED VISIBILITY

Next up is your publisher account page on Calaméo. You can effortlessly add your logo as a profile picture by uploading a .PNG or .JPG file up to 5 MB. (Have an animated version of your logo? You can even use a GIF here for a little extra pizzazz.)

Displaying your business’s logo on your Calaméo profile gives it a professional look, but filling in details of your account page also comes with SEO benefits. In just a few minutes, you can polish up the account name, description, logo and website and make it even easier for readers to find your publications.

DIGITAL SIGNPOST

Last but not least, add your logo to our viewer so that it becomes part of the reading experience. With our PREMIUM and PLATINUM plans, you can include a logo and link to your website. Not only is doing so great UX, it also supports your lead generation strategies and helps drive traffic to your site.

Users can always move smoothly from reading your publication to checking out your site, without having to enter your URL or hit the back button in their browser. All thanks to your logo!

💡 TIP: To remove our logo from the viewer, upgrade to PLATINUM today and start publishing in White label.

With these three quick and easy ideas, you should be all set to start using your logo in digital publishing to boost your brand.

To take the next step, consider creating a custom Skin for your publications. You’ll be able to match every detail of the Calaméo viewer to your business’s visual identity, get creative with your logo and more.

Head on over to our new CALAMEO Magazine to see how dynamic a custom Skin can be!

For more information on all things Calaméo, browse our Help Center. You’ll find the complete documentation on customizing the viewer Skins on our Developers page. Don’t hesitate to get in touch if you have questions! Our Support team is standing by at contact@calameo.com to help as quickly as possible.

MARKETING

4 ways to boost user experience for your publications

In MARKETING
1 March 2018

Digital design is always evolving and in recent years user experience has been a major focus. Also known as UX, user experience involves improving how people interact with digital products and services. And it’s become a key investment for modern businesses. That’s because a great user experience can encourage visitors to spend more time on your website, help them view your brand positively and even increase sales.

Luckily for our publishers, Calaméo offers an exceptionally user-friendly HTML5 reader that allows their documents to shine on every device. But there are a few simple steps you can take to create an even better experience for your online audience! Learn about four essential UX principles and how to apply them to your digital publications.

Use consistent visuals

A top rule for ensuring great user experience is committing to one, coherent graphic design. Whichever fonts, colors and layouts you have chosen for your documents, they should match the visual identity of your business. Otherwise, too many different graphic elements risk overwhelming your online audience and can negatively impact UX.

So how do you create a seamless visual transition between your brand and your digital publications? To start, you can customize the appearance of the viewer. For example:

  • Choose a background for the viewer to harmonize with your website.
  • Upload your own image to reflect your branding.
  • Build a custom theme and fine-tune the viewer right down to the font.

Reduce friction

For UX designers, “friction” is anything that gets between users and their goals. For digital publishers, this often means not ensuring optimal readability for their online documents. When publishing on Calaméo, take a moment to select the best options for your publication in its properties. Easy ways to reduce friction include:

Rely on established UX elements

Thanks to decades of digital culture, certain features of user experience are already understood and expected by just about everybody. For instance, Internet users expect that clicking a logo in the top left-hand corner of a web page or window will return them to the home page.

user custom logo publication example

The publication above from County of Brant shows a great example of this strong UX element. With Calaméo, it’s simple to place your logo directly in the viewer and add a link. Take advantage of it in your digital publications to increase traffic to your site!

Encourage action

Do you wish you could:

  • Let your readers follow your business’s social media accounts in just one click?
  • Modify a button in the viewer to include a call to action, such as “Download now”?
  • Create a smart contact button in the viewer to help generate leads?

Then you need to explore Calaméo’s custom themes feature. Because of its unique flexibility, you can adapt the user experience of your digital publications to best serve your business’s goals. Check out this example from Office de Tourisme de Bordeaux Métropole:

user custom theme publication example

We’ve put together an illustrated tutorial to show you how to get started customizing your theme. But to discover the full range of possibilities, take a look around our Developer resources.

From one-click options to made-to-measure themes, Calaméo gives you powerful tools to create the best possible user experience for your digital publications.

Our PLATINUM plan includes all the must-have features to boost your digital publications’ UX. Request your free, two-week demo and try them out today!

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