Today, more and more consumers are shopping online. It has therefore become crucial for brands to offer a pleasant online shopping experience. A digital catalog is an excellent way of presenting your products effectively and attracting the attention of potential customers. In this article, we’ll reveal 3 reasons why you should create an online catalog for your brand.
Increase your brand’s visibility
An online catalog is an excellent way to increase your brand’s visibility. By publishing a digital catalog, you can reach a much wider audience than you would with a paper catalog. Consumers can easily find your catalog by doing a Google search or visiting your website. What’s more, a digital catalog is easy to share on social media, which can help increase your brand’s reach.
Offer a convenient & personalized shopping experience
An online catalog offers consumers a convenient and personalized shopping experience. Customers can easily browse your catalog at their own pace, and search for specific products using search filters. What’s more, digital catalogs can be customized. For example, you can decide to recommend your products directly in your publications, thanks to Shopping links.
Reduce production costs
Creating a paper catalog can be costly in terms of time and money. Design, printing and shipping costs can add up quickly. By contrast, creating an online catalog is much more cost-effective. Design costs are generally lower, and it’s easy to update the digital catalog without having to reprint copies.
Conclusion
In conclusion, creating an online catalog for your brand offers many advantages. It can increase your brand’s visibility, offer consumers a convenient and personalized shopping experience, and reduce production costs. If you don’t yet have an online catalog for your brand, now is the time to start creating one.
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This year, optimizing content for search is top of mind for businesses everywhere. Of course, search has been key to success on the Internet for more than 20 years. But as just about everything went online, getting discovered in search results has taken on a new importance. What are the SEO trends to know in 2021?
But first…
In case you missed it, check out our look at the top SEO trends in 2020. Learn about voice search, the no-click challenge and more. All caught up? Read on for three ways to prepare for the future of search.
2021 Search trends for business
Back to basics
The number one rule for 2021 is to focus on the fundamentals. Despite entire industries built around tiny changes to the way search works, simple optimizations are still easy and effective. They may not be new, but these strategies are the starting point for any good SEO effort. For example, make sure that you associate each piece of content with appropriate keywords. Then, double check that those keywords appear in the content’s title, description and text.
While this idea has always been the heart of SEO, few would have imagined it to be a major trend in 2021. However, the Covid-19 pandemic forced businesses to move everything online—and revealed that many were neglecting search basics. All the more reason to set aside the fancy stuff this year and review your content’s keywords. Or to put it another way, don’t let an oversight stop your content from being found in search.
💡 TIP: You can add or update your publications’ title and description on Calaméo in just a few clicks.
UX factor
Although the basics should come first in 2021, that doesn’t mean SEO trends are standing still. One major announcement from Google made it clear that it’s time for businesses to get serious about user experience. Also known as UX, this aspect of digital design includes the interfaces and structures that allow people to interact with websites. Overall, good UX makes it easier to do things like placing an order or contacting support online.
And now, improving your site’s UX can have a big impact on its visibility in search. Just like loading speed and mobile display in past years, UX factors will soon affect search results. According to Google, content quality still matters most. But the pages to beat will be the ones with great content and great experience. The bottom line? Starting in 2021, UX should be part of your business’s SEO strategy.
Analytics overhaul
Last but not least, there’s a new reporting tool in town for anyone following their content’s views. More specifically, businesses are looking at Google Analytics 4: an updated version of the data tool used by millions of sites. GA4 will eventually replace Universal Analytics, which was first released in 2012. First, however, businesses need to consider how and when they will want to make the switch.
In addition to technical changes, Google Analytics 4 offers fresh ways to understand how people use search to visit your site. That may mean adapting your existing methods for evaluating your content’s performance. Before updating everything, take the time to test the new platform. Be sure to note the metrics you want to watch and connect them to the information you already have. For a smooth transition, a little preparation goes a long way!
Quick conclusions
Now that you’re all caught up on the most important SEO trends for 2021, what’s next? Here are a few action items to help you start taking advantage of these trends today.
Invest now
If it’s been a while since you made SEO a priority, put it back on your to-do list in 2021. You may want to invest in a full SEO audit of your business’s content to get a sense of where things stand. Then, commit the time and resources necessary to optimize the basics. Don’t forget content types other than regular pages: videos, images and publications should all be optimized.
Be patient
Even with a solid investment, the visibility of your business’s content may not grow overnight. Building an audience on search requires consistent content and attention to quality. Create a few benchmarks that you’d like to achieve this year and track your progress, but stay focused on your long-term SEO goals.
Look ahead
Many of the upcoming changes to SEO involve complex projects. For instance, UX improvements can take months to research, design and put in place. As a result, it’s a smart idea to begin planning for these changes now. Decide on a timeline for how your business will tackle big SEO transitions, like moving from Universal Analytics to GA4. That way, you’ll be ready for the SEO trends in 2022!
As always, one simple way to boost your business content’s SEO is with smart digital publishing. You’ll find all the details you need to get started in our Ultimate Guide to Digital Publishing. Or see for yourself how easy it is to do even more with your professional content! Create your free account on Calaméo today.
Nowadays, Internet users have access to a huge amount of information on the Internet. For companies, this means it’s increasingly difficult to get the attention of their target audience. That’s where white papers come in. White papers are detailed documents that provide quality information on a particular topic. In this article, we will explain why white papers can be an effective marketing tool for your business and how you can create one easily with Calaméo.
Why you should create a white paper?
White papers are a great way to establish your company as an authority in your field. By providing valuable, quality information to your target audience, you can gain their trust and loyalty. White papers can also help you reach potential new customers by enticing them with topics that interest them and showing them that you are an expert in the field. Finally, white papers can be a great lead generation tool. In exchange for their email address or contact information, you can offer your readers a free download of your white paper, allowing you to add them to your mailing list.
How do you create a white paper?
To create an effective white paper, there are several steps to follow:
Step 1: Choose a relevant topic
The first key to creating an effective white paper is to choose a topic that is relevant to your target audience. Think about what your target audience is interested in and what they would like to learn. Topics that lend themselves well to white papers are usually topics that are complex or difficult for the uninitiated to understand.
Step 2: Research thoroughly
Once you’ve chosen your topic, it’s important to do thorough research to gather all the necessary information. Use reliable sources to obtain accurate data and statistics that will lend credibility to your white paper.
Step 3: Write your white paper
Once you have collected all the necessary information, you can start writing your white paper. Be sure to write the white paper in a clear, easy-to-understand style. Use graphics, images and examples to help clarify important points.
Step 4: Design your white paper
Once you’ve written your white paper, it’s time to design it. Use a professional layout that will make your white paper attractive and easy to read. Be sure to include images and graphics to help illustrate key points.
Step 5: Publish and enrich your white paper on Calameo
Now it’s time to publish your document on Calameo. Enrich it with our Editor tool that allows you to add: internal and external links, videos, images, sounds, and much more. Don’t forget to include a call to action that links to your website or allows the reader to contact you directly.
Step 6: Share your white paper with Calameo
Once your white paper is published, it’s time to promote it. With Calameo, it’s easy to share your documents on social networks, and you can embed your white paper directly on your website to promote it to your target audience. Be sure to clearly explain the benefits readers will get by downloading your white paper.
Conclusion
White papers can be an effective marketing tool for your brand. By providing valuable information to your target audience, you can establish your company as an authority in your field, reach new potential customers and generate leads. By following the steps outlined in this article, you can create an effective white paper that will be useful and appreciated by your target audience.
