In the competitive world of sales, salespeople must constantly seek innovative ways to optimize their processes and maximize their efficiency. Calaméo, the digital publishing platform, has established itself as an essential tool for creating and distributing interactive content. In this article, we’ll explore three integrations offered by Calaméo that are must-haves for salespeople: Shopify, Calendly and Hubspot Forms.
1. Shopify: add store products
Integrating Shopify into your Calaméo account gives you the opportunity to present your products interactively and attractively directly in your digital publications. Thanks to this integration, you can easily add links to products from your Shopify store, enabling your readers to click and buy in seconds. This transforms your brochures, catalogs or magazines into powerful sales tools, eliminating the barriers between product discovery and the act of purchase.
Calendly is an automated scheduling solution that simplifies appointment booking. By integrating it with Calaméo, you offer your prospects the possibility of scheduling appointments directly from your publications. This integration is particularly useful for sales reps, as it reduces the need to go back and forth by e-mail, and allows you to capture leads when they’re most engaged. A simple click on a Calendly link embedded in your content and your prospects can choose a time slot that suits them, saving you precious time and increasing your chances of conversion.
3. Hubspot Forms: collect contact information from qualified leads
Collecting accurate, relevant data on your leads is crucial to any effective sales strategy. By integrating Hubspot forms with Calaméo, you can include lead capture forms directly in your publications. This enables you to collect detailed information about your prospects and qualify them for personalized follow-up. The data collected can then be automatically synchronized with your Hubspot CRM, ensuring smooth, organized management of your contacts. This integration helps you turn your visitors into qualified leads ready to be contacted by your sales team.
The integration of Shopify, Calendly and Hubspot Form with Calaméo offers a powerful synergy that can transform your sales approach. These tools not only enhance the interactivity and attractiveness of your publications, but also simplify appointment management and maximize lead data collection. By adopting these integrations, you’ll optimize your sales process, boost productivity and improve conversion rates. Don’t miss the opportunity to exploit the full potential of Calaméo and its innovative tools to boost your sales performance.
Virtual libraries offer a great tool for showcasing content on your website and keeping it organized. In fact, the easy-to-use Library Widget is one of our favorite digital publishing features on Calaméo. You can create your own virtual library, customize it and share in only a few clicks.
Let’s dive in to all the essentials of curating your virtual library!
A virtual library is a convenient, fun way to display a collection of digital publications. Just like a regular bookshelf, your virtual library allows you to bring together a group of materials in one place. It’s an inviting space where you can browse, read or simply show off your beautiful publications!
How to set up your own virtual library
You can make a virtual library in just a few minutes on Calaméo. In order to create a library widget stocked with your own Calaméo publications, go to the Publications tab of your account.
First, choose the Folder whose publications you wish to include in your virtual library. All of the public publications in that Folder will appear in your library shelves. (Your private publications are never displayed in the library widget.)
Next, click on the three squares icon at the top of the page to create your virtual library.
Finally, fine-tune the look of your library widget by clicking on “customize options”. You can select:
A background texture or color
How many shelves to show
The thumbnail size of your publication covers
Publication information to show
How to order your publications
How to open publications when clicked
Thumbnail design features like the cover drop shadow
While you adjust the details, you’ll be able to see the changes in real time directly in the preview window. Once you’re happy with the appearance, just copy the embed code. And that’s it—everything you need to create your own virtual library!
Watch our video tutorial on how to create a virtual library below:
💡 TIP: Prefer to view the tutorial in a different language? Use the Settings icon in the video player to select your subtitles.
How to display a virtual library
Congratulations—your library widget is all set up and ready to go! Meanwhile, the next step is to consider how you would like to share your virtual library. For example, you might want to display your publications on your website or blog. Or perhaps you’d rather have a link to email to friends, contacts or customers.
Libraries on your own website
Sharing your virtual library on your own blog or website is a piece of cake. After you have finished customizing the design of your bookshelves, copy the HTML embed code.
If your site is built with WordPress or Joomla, you can install our plug-in and paste the code right into a blog post or page. For example, this code:
However, other websites may require you to specify a container for your virtual library. Consult your CMS’s specifications or check with your webmaster for more information.
To display all of the publications in your virtual library on Calaméo, you can share a link to a Folder or Favorites list. Although the bookshelf interface is not available on Folder or Favorites pages, your audience will be able to view and explore the entire collection.
Linking to a Favorites list
To share a Favorites list, start by going to the Favorites tab of your account. Then select the list that you want to share from the left-hand menu. Finally, click the Share icon. In the window that opens, copy the URL and start sharing!
Linking to a Folder
To share a Folder, head to the Publications tab of your account. Choose the Folder whose publications you want to share from the left-hand menu, then click the Share icon. Grab the link to your Folder and you’re set to share.
Why make a virtual library
There are lots of great reasons to create your own virtual library. In fact, we reviewed 10 of the best for anyone who needs convincing! But to keep things simple, here are the top three benefits of a library widget.
Perfect presentation
The biggest advantage of a virtual library is the easy, interactive way it lets you showcase different publications. Whether the shelves are filled with every issue of your magazine or a variety of materials, a library widget can boost your publications’ visual impact.
Plus, browsing your publications in a virtual library is a breeze thanks to its intuitive navigation. Visitors can click any cover to open the publication in full screen or a new window, then return to your library when they’ve finished reading.
Painless updates
Another great feature solves a major headache for many publishers: the content in your virtual library updates automatically. Whenever you add a new publication to your library’s Folder on Calaméo, it also appears on your embedded bookshelf. As a result, you never need to worry about manually importing content to maintain your site.
Likewise, removing publications from your virtual library only takes a minute. Set them to private, move to a different Folder or deactivate out-of-date materials.
Extra insights
You’ll benefit from useful viewership analytics when you create your own virtual library on Calaméo, too. Because it’s important to know where your audience comes from and how they interact with your content, your account statistics show library details. You’ll see what percentage of your publications’ views happen in your virtual library, as well as other advanced statistics like link clicks and downloads.
In conclusion, setting up a digital bookshelf couldn’t be simpler. All you need to start is a free Calaméo account! Join today and create your own virtual library.
Here on the blog, we show the details of different features that make Calaméo work for you. From virtual libraries to custom viewer themes, we’ve highlighted plenty of ways to bring your digital publications to the next level. But one tool that we haven’t talked about is the Calaméo API and how to use it.
Today we’re taking on the subject of Calaméo’s API. We’ll look at what API is and in particular ways that it can help simplify your digital publishing needs.
Short for Application Programming Interface, an API is the set of protocols that allows a particular program to communicate with a different program. A main advantage of having programs communicate with each other via API is that it removes the need for people to intervene between them.
For example, your business may use software to manage the content of your digital publications and Calaméo to publish them online. By connecting your content management system to Calaméo’s API, you can avoid having to transfer files manually from your software to your Calaméo account for uploading. You can instead configure your software to publish to Calaméo directly.
💡 TIP: To make use of our API, you’ll need to roll up your sleeves and code. If you’re not already comfortable with software development, we recommend discussing your specific needs with a professional for best results.
As a PREMIUM or PLATINUM user, you can publish up to 10 documents every 15 minutes or make up to 10,000 requests per hour with our API.
The Calaméo API in practice
It’s easy to see that making smart use of API can be a real timesaver. However, seeing where to get started may not be quite as easy. You might want to use Calaméo’s API if:
You use your own software for managing content
You use your own software for managing subscribers
You use your own monetization system
You want to monetize your publications on Calaméo
One of our API’s most valuable uses for our publishers is to create a system for selling their digital publications. First, make Subscriber lists to control reader access to their publications. Then, link your publication’s subscriber protections to an external payment program. A simple development will let you collect revenue for individual publications, a series or a period of subscriber access.
How to set up API access
The first step is to be sure you have a Calaméo account! If you don’t yet, you can sign up here for free.
Next, create an API key and set its access to the external software you want to connect. This is where you’ll need to begin developing your own code.
Once your API key is configured, all you need to do is consult our list of the Calaméo API’s methods and decide what you need to get done. The exact configuration for publishing, managing subscribers and monetizing content will depend on the programs used by your business.
To sum it up: No matter what you wish to accomplish with your digital publications, Calaméo’s API can be a great resource.
READ MORE : How to integrate Shopify to my Calaméo account?
Integrations are a feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.
