In the competitive world of sales, salespeople must constantly seek innovative ways to optimize their processes and maximize their efficiency. Calaméo, the digital publishing platform, has established itself as an essential tool for creating and distributing interactive content. In this article, we’ll explore three integrations offered by Calaméo that are must-haves for salespeople: Shopify, Calendly and Hubspot Forms.
1. Shopify: add store products
Integrating Shopify into your Calaméo account gives you the opportunity to present your products interactively and attractively directly in your digital publications. Thanks to this integration, you can easily add links to products from your Shopify store, enabling your readers to click and buy in seconds. This transforms your brochures, catalogs or magazines into powerful sales tools, eliminating the barriers between product discovery and the act of purchase.
Calendly is an automated scheduling solution that simplifies appointment booking. By integrating it with Calaméo, you offer your prospects the possibility of scheduling appointments directly from your publications. This integration is particularly useful for sales reps, as it reduces the need to go back and forth by e-mail, and allows you to capture leads when they’re most engaged. A simple click on a Calendly link embedded in your content and your prospects can choose a time slot that suits them, saving you precious time and increasing your chances of conversion.
3. Hubspot Forms: collect contact information from qualified leads
Collecting accurate, relevant data on your leads is crucial to any effective sales strategy. By integrating Hubspot forms with Calaméo, you can include lead capture forms directly in your publications. This enables you to collect detailed information about your prospects and qualify them for personalized follow-up. The data collected can then be automatically synchronized with your Hubspot CRM, ensuring smooth, organized management of your contacts. This integration helps you turn your visitors into qualified leads ready to be contacted by your sales team.
The integration of Shopify, Calendly and Hubspot Form with Calaméo offers a powerful synergy that can transform your sales approach. These tools not only enhance the interactivity and attractiveness of your publications, but also simplify appointment management and maximize lead data collection. By adopting these integrations, you’ll optimize your sales process, boost productivity and improve conversion rates. Don’t miss the opportunity to exploit the full potential of Calaméo and its innovative tools to boost your sales performance.
Virtual libraries offer a great tool for showcasing content on your website and keeping it organized. In fact, the easy-to-use Library Widget is one of our favorite digital publishing features on Calaméo. You can create your own virtual library, customize it and share in only a few clicks.
Let’s dive in to all the essentials of curating your virtual library!
A virtual library is a convenient, fun way to display a collection of digital publications. Just like a regular bookshelf, your virtual library allows you to bring together a group of materials in one place. It’s an inviting space where you can browse, read or simply show off your beautiful publications!
How to set up your own virtual library
You can make a virtual library in just a few minutes on Calaméo. In order to create a library widget stocked with your own Calaméo publications, go to the Publications tab of your account.
First, choose the Folder whose publications you wish to include in your virtual library. All of the public publications in that Folder will appear in your library shelves. (Your private publications are never displayed in the library widget.)
Next, click on the three squares icon at the top of the page to create your virtual library.
Finally, fine-tune the look of your library widget by clicking on “customize options”. You can select:
A background texture or color
How many shelves to show
The thumbnail size of your publication covers
Publication information to show
How to order your publications
How to open publications when clicked
Thumbnail design features like the cover drop shadow
While you adjust the details, you’ll be able to see the changes in real time directly in the preview window. Once you’re happy with the appearance, just copy the embed code. And that’s it—everything you need to create your own virtual library!
Watch our video tutorial on how to create a virtual library below:
💡 TIP: Prefer to view the tutorial in a different language? Use the Settings icon in the video player to select your subtitles.
How to display a virtual library
Congratulations—your library widget is all set up and ready to go! Meanwhile, the next step is to consider how you would like to share your virtual library. For example, you might want to display your publications on your website or blog. Or perhaps you’d rather have a link to email to friends, contacts or customers.
Libraries on your own website
Sharing your virtual library on your own blog or website is a piece of cake. After you have finished customizing the design of your bookshelves, copy the HTML embed code.
If your site is built with WordPress or Joomla, you can install our plug-in and paste the code right into a blog post or page. For example, this code:
However, other websites may require you to specify a container for your virtual library. Consult your CMS’s specifications or check with your webmaster for more information.
To display all of the publications in your virtual library on Calaméo, you can share a link to a Folder or Favorites list. Although the bookshelf interface is not available on Folder or Favorites pages, your audience will be able to view and explore the entire collection.
Linking to a Favorites list
To share a Favorites list, start by going to the Favorites tab of your account. Then select the list that you want to share from the left-hand menu. Finally, click the Share icon. In the window that opens, copy the URL and start sharing!
Linking to a Folder
To share a Folder, head to the Publications tab of your account. Choose the Folder whose publications you want to share from the left-hand menu, then click the Share icon. Grab the link to your Folder and you’re set to share.
Why make a virtual library
There are lots of great reasons to create your own virtual library. In fact, we reviewed 10 of the best for anyone who needs convincing! But to keep things simple, here are the top three benefits of a library widget.
Perfect presentation
The biggest advantage of a virtual library is the easy, interactive way it lets you showcase different publications. Whether the shelves are filled with every issue of your magazine or a variety of materials, a library widget can boost your publications’ visual impact.
Plus, browsing your publications in a virtual library is a breeze thanks to its intuitive navigation. Visitors can click any cover to open the publication in full screen or a new window, then return to your library when they’ve finished reading.
Painless updates
Another great feature solves a major headache for many publishers: the content in your virtual library updates automatically. Whenever you add a new publication to your library’s Folder on Calaméo, it also appears on your embedded bookshelf. As a result, you never need to worry about manually importing content to maintain your site.
Likewise, removing publications from your virtual library only takes a minute. Set them to private, move to a different Folder or deactivate out-of-date materials.
Extra insights
You’ll benefit from useful viewership analytics when you create your own virtual library on Calaméo, too. Because it’s important to know where your audience comes from and how they interact with your content, your account statistics show library details. You’ll see what percentage of your publications’ views happen in your virtual library, as well as other advanced statistics like link clicks and downloads.
In conclusion, setting up a digital bookshelf couldn’t be simpler. All you need to start is a free Calaméo account! Join today and create your own virtual library.
There’s a big change happening on Calaméo in 2021. That’s right—our new and improved “2021” viewer theme has launched. Find out everything you need to know about the “2021” theme!
What is the “2021” theme?
The “2021” theme is a new viewer interface for your publications on Calaméo. It should look familiar: we’ve based “2021” on the classic “Default” option. But the new theme offers you lots of improvements. First and foremost, our tech team has rebuilt the viewer for maximum comfort, usability and efficiency. You’ll notice that browsing is smoother, close reading is easier and—of course—that your publications look great.
What’s new?
Here are just a few of the updates you’ll enjoy in the “2021” theme:
More space for your documents in the viewer
Publisher’s choice of Book, Slide or Scroll mode
Improved navigation tools
Helpful Index mode to access thumbnails at a glance
Larger, streamlined buttons and icons
Intuitive zoom controls
New “Made with Calaméo” viewer watermark
Cohesive mobile experience
We think you’ll find “2021” simple to use, with the great features you’re used to like in-text search, custom logos and direct downloads. Check out an example below to see the new theme in action!
Can I still use the classic Calaméo themes?
If you are a PREMIUM or PLATINUM user, you can continue to use the classic Calaméo themes with your publications. To select a theme, go to the Design tab of your publication’s properties. Next, choose the theme you wish to use from the drop-down menu. Finally, click the green “PUBLISH” button to save your selection.
BASIC users do not have access to the classic Calaméo themes. However, BASIC users are free to define Book, Slide or Scroll mode for their publications in the “2021” theme.
What about changing the background?
Changing the viewer background is a feature exclusive to our PREMIUM and PLATINUM plans. As a result, BASIC users may not modify the background color or image in the “2021” theme.
PREMIUM and PLATINUM users should see no disruption to their existing publications and customization elements. You can make use of your custom logos, backgrounds and viewer themes as usual! For those planning to choose “2021” for upcoming publications, it’s important to be aware that your logo will be automatically resized in this theme. Therefore, we recommend using a horizontal version of your logo, in .PNG format with a transparent background.
Please note that BASIC users will no longer be able to display custom backgrounds for their publications.
What else do I need to know?
We’re delighted to be bringing the “2021” theme to all of our users and we hope that you find it modern, practical and fun. While you’re getting to know the new theme, please let us know if you have any questions or concerns! You can write to us at contact@calameo.com or visit our Help Center to submit a request. Plus, stay tuned for details about more changes coming to viewer themes right here on Calaméo.
READ MORE : How to integrate Shopify to my Calaméo account?
Integrations are a feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.
