How to embed a publication in your WordPress blog: the video tutorial

In MARKETING
12 December 2024
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Would you like to enhance your WordPress blog with interactive digital content? Calaméo offers a simple solution for embedding your publications in your articles and engaging your readers. In this article, we present our video tutorial “How to embed a Calaméo publication in a WordPress blog post” , a step-by-step guide to explain in detail how to use this feature and the many advantages it can offer your WordPress blog.

Why embed a Calaméo publication in WordPress?

Adding an interactive digital publication to a WordPress blog post is a great way to enhance your content and maximize its impact. With Calaméo, you can turn a simple article into an immersive experience.

Interactive publications, such as catalogs, magazines or brochures, help to grab your readers’ attention thanks to their enriched format, incorporating videos, interactive maps and links. By adding them to your WordPress blog posts, you also reinforce your content strategy, increasing the time spent on your pages and thus improving their SEO ranking.

This feature is ideal for professionals who want to energize their blogs with engaging content, while offering their audience a modern, fluid reading experience.

The advantages of embedding a Calaméo publication into WordPress

Embedding a Calaméo publication in a WordPress blog post offers a number of advantages:

  • Visual enrichment: An interactive publication adds a professional, aesthetic touch to your posts.
  • Customization and interactivity: You can personalize your publications with links, videos and more.
  • SEO optimization: Integrated publications encourage longer viewing times on your site and increase user engagement.
  • Flexibility and simplicity: Calaméo makes it easy to customize the look and feel of the viewer before integrating it.

By embedding your publications directly into your articles, you improve not only the perceived value of your content, but also the impact of your blog.

A video tutorial to guide you: How to integrate a Calaméo publication into a blog post on WordPress

To help you embed your Calaméo publications in WordPress, we’ve put together a detailed video tutorial. It shows you how to retrieve the integration code, customize the appearance of your reader and add your publication to a blog post on WordPress.

In this video, you’ll discover:

  • How to access the embed option on Calaméo.
  • What the embed customization options are.
  • How to paste the code into the WordPress editor.

Thanks to an intuitive interface, embedding is a snap, even without advanced technical skills.

You can also read our Help Center article: How can I embed my publication into my blog or website?

Conclusion

Embedding a Calaméo publication in a WordPress blog post is a powerful solution for offering your readers an engaging and interactive reading experience. In just a few simple steps, you can turn your digital content into a real asset for your blog.

Subscribe to our YouTube channel for new tutorials very soon!

Try Calaméo PLATINUM for free for 14 days and test all our advanced features for your digital publications right now!

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Print vs digital in your content strategy

In MARKETING
17 June 2021

In any communications plan, there’s room for both print and digital channels. But that doesn’t mean it’s always easy to tell which one is right for every project. Wondering what to choose for your content? Take a look at our quick breakdown of the main advantages and weaknesses for print vs digital formats.

Speed

Sometimes, you need things done fast. Whether you’re whipping up a quick flyer or racing the clock on a complex publication, time is a key factor. However, printing your content requires hours at best and even up to several weeks. And that’s without counting how long it can take to distribute printed materials by post or by hand! Compare those hours and weeks with under a minute to upload your file to a digital publishing platform like Calaméo. The result is a clear advantage for digital.

WINNER: DIGITAL

Cost

Like speed, the cost of different formats varies depending on which materials are needed. For print content, the cost of paper and ink adds up quickly. On the other hand, many digital channels are free or low cost. For example, you can create and share unlimited digital publications on Calaméo for absolutely no charge.

WINNER: DIGITAL

Prestige

When it comes to signaling that your content is important, choosing print vs digital has a big impact. Because of the higher costs and time required, printed materials represent a greater investment than digital communciations. Plus, elements like high-quality paper, embossing and binding reflect the value of your message in a way that is hard to translate to online channels. Today, print takes the edge in prestige.

WINNER: PRINT

Experience

The toughest match-up on this list. Print and digital content provide very distinct experiences. Online formats are dynamic, interactive and shareable; printed formats are tactile, immersive and collectible. Given the amazing range of digital experiences and print innovations, we have to say that both channels are champions here.

WINNER: TIE

Stats

Before the Internet age, it was difficult to measure how many people saw or engaged with communications. Newspapers and magazines described their reach in terms of circulation, while businesses kept track of how many messages they sent. Thanks to online media formats, detailed statistics help you understand how audiences view and interact with your content. A major digital benefit!

WINNER: DIGITAL

Lifetime

Let’s go to the numbers on this one:

In general, print communications have a much longer lifetime than digital content. Of course, some printed material only lasts a day, while some tweets have been archived to live forever. But the ability to update and delete digital publications makes them less durable than print.

WINNER: PRINT

Sustainability

Finally, consider the sustainability of print vs digital content. Although you might think that online is obviously the greener choice, remember that even sending a single email has an environmental impact. So to get serious about eco-friendly communciations, it’s useful to review the entire process from creation to distribution. In most cases, digital will offer more sustainability overall. 

WINNER: DIGITAL

And the winner is…

Digital!

As our head-to-head shows, digital options have a lot of advantages for your content strategy. However, the real takeaway is that print and digital can complement each other perfectly in a balanced communications plan.

MARKETING

How to create a white paper with Calameo

In MARKETING
13 April 2023

Nowadays, Internet users have access to a huge amount of information on the Internet. For companies, this means it’s increasingly difficult to get the attention of their target audience. That’s where white papers come in. White papers are detailed documents that provide quality information on a particular topic. In this article, we will explain why white papers can be an effective marketing tool for your business and how you can create one easily with Calaméo.

Why you should create a white paper?

White papers are a great way to establish your company as an authority in your field. By providing valuable, quality information to your target audience, you can gain their trust and loyalty. White papers can also help you reach potential new customers by enticing them with topics that interest them and showing them that you are an expert in the field. Finally, white papers can be a great lead generation tool. In exchange for their email address or contact information, you can offer your readers a free download of your white paper, allowing you to add them to your mailing list.

How do you create a white paper?

To create an effective white paper, there are several steps to follow:

Step 1: Choose a relevant topic

The first key to creating an effective white paper is to choose a topic that is relevant to your target audience. Think about what your target audience is interested in and what they would like to learn. Topics that lend themselves well to white papers are usually topics that are complex or difficult for the uninitiated to understand.

Step 2: Research thoroughly

Once you’ve chosen your topic, it’s important to do thorough research to gather all the necessary information. Use reliable sources to obtain accurate data and statistics that will lend credibility to your white paper.

Step 3: Write your white paper

Once you have collected all the necessary information, you can start writing your white paper. Be sure to write the white paper in a clear, easy-to-understand style. Use graphics, images and examples to help clarify important points.

Step 4: Design your white paper

Once you’ve written your white paper, it’s time to design it. Use a professional layout that will make your white paper attractive and easy to read. Be sure to include images and graphics to help illustrate key points.

Step 5: Publish and enrich your white paper on Calameo

Now it’s time to publish your document on Calameo. Enrich it with our Editor tool that allows you to add: internal and external links, videos, images, sounds, and much more. Don’t forget to include a call to action that links to your website or allows the reader to contact you directly.

Step 6: Share your white paper with Calameo

Once your white paper is published, it’s time to promote it. With Calameo, it’s easy to share your documents on social networks, and you can embed your white paper directly on your website to promote it to your target audience. Be sure to clearly explain the benefits readers will get by downloading your white paper.

Conclusion

White papers can be an effective marketing tool for your brand. By providing valuable information to your target audience, you can establish your company as an authority in your field, reach new potential customers and generate leads. By following the steps outlined in this article, you can create an effective white paper that will be useful and appreciated by your target audience.