Publishing a document online is good. Turning it into a real conversion tool is even better. With Calaméo, your catalogs, brochures, magazines, or presentations can become interactive assets capable of generating leads, boosting sales, and strengthening customer loyalty. In this blog post, discover step by step how to turn your publications into high-performing conversion tools.
Add forms to capture leads
The first step to transforming your publications into conversion tools is to create a direct point of contact with your readers. And nothing works better for that than an embedded form.
How to do it with Calaméo:
- Use our integrations: Fillout, Formbricks, Google Forms, Hubspot Form, Jotform, Mailchimp, Typeform (only available for PLATINUM accounts).
- Add your form directly in your publication using the Calaméo Editor.
Goal: Collect qualified leads directly from your content without sending visitors to an external page.
Track performance with Calaméo stats
Monitoring your content’s performance is essential. Calaméo provides detailed insights into how your readers interact with your publications.
Key metrics to watch:
- Views: Measure your publication’s reach.
- Average reading time: Identify the pages that engage readers the most.
- Interactions: Track clicks on forms, links, and videos.
Tip: You can also link your Calaméo account with Google Analytics 4 or Matomo using our integrations. (PLATINUM users only)
Add impactful calls-to-action (and even shopping links!)
A strong call-to-action (CTA) guides your readers to the next step: sign up, buy, download, or contact you. With Calaméo, you can go further by embedding your product links directly.
Examples of effective CTAs:
- “Discover our full collection”
- “Add to cart on Shopify”
- “Request a personalized quote”
- “Subscribe to our newsletter”
How to add them:
In the Calaméo Editor, you have several options:
- Add an external link.
- Add a Shopify link via our integration (PLATINUM users):
→ Link to a Shopify product page
→ Link to a cart page or special offer
→ Trackable shopping link to monitor clicks - Add shopping links (PLATINUM users)
Example:
Imagine a snowboard catalog: when a reader clicks “Buy Now” they’re taken straight to the Shopify checkout page. Reading instantly becomes a seamless shopping experience.
Optimize your publication for conversion
To truly drive conversions, your publication should be designed as a smooth, enjoyable experience. Here are some tips:
- Focus on design and readability: Clean layouts and high-quality visuals make content easier to read.
- Simplify the journey: Avoid links that open too many tabs or take readers out of context.
- Test and adjust: Try different positions for forms or CTAs and monitor results with your stats.
Bonus: Combine your publications with your website
Did you know you can embed your Calaméo publications directly on your website and even create a digital library with our Calaméo library widget?
This is a great way to centralize your catalogs, brochures, and magazines while keeping all their interactive features. Visitors can browse, interact, and convert without ever leaving your site.
In summary
Your publications aren’t just reading material—they can be real conversion tools. With Calaméo, you can:
- Capture leads via embedded forms
- Analyze performance with detailed stats
- Direct readers straight to your products with shopping or Shopify links
- Turn readers into customers without leaving the publication
Ready to boost your sales with Calaméo? Try all our interactive features today by starting your 14-day free trial of Calaméo PLATINUM and create publications that convert!
