Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.
To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!
In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:
Should I still promote content with Facebook?
What kind of publications should I share on LinkedIn?
Why should I consider a video strategy on YouTube?
Who can I reach by posting content to Pinterest?
How should Twitter fit into my social strategy?
Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.
Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.
One of the biggest benefits of digital publishing is the direct contact any business can establish with its clients. Whether you distribute a product catalog, magazine, flyer or report online with Calaméo, you can reach your customers, prospects and a global readership all at once!
In this article, we’ll explain smart strategies for using digital publishing to connect with local, national and international audiences.
Make a local impact
As more and more people turn to the Internet for local information, creating a strong online presence for your business is essential. Publishing your documents digitally on Calaméo is a fast and simple way of making the information available to your community on the web. Plus, your publications will benefit from our high PageRank for improved visibility in search results.
Having a special event or in-store sale? When you publish your flyers and posters on Calaméo, they’re instantly shareable. Post them to your social media accounts and community groups to let your neighbors, followers and customers know what’s on!
Reach clients online
Catalogs and reports are valuable sales and marketing tools, but they can be challenging to use effectively. Printing and distribution are often costly while simply uploading a PDF version to your website fails to provide an optimal user experience.
Transforming your business’s catalog into a digital publication takes just a few seconds with Calaméo’s powerful technology. Then, you can enrich it with external links to help readers shop your products. This example from Éditions Retz takes advantage of link labels to include strong calls to action:
Embed your finished digital publication in your business’s site for your clients to browse and for future clients to discover!
Target global users
Although you may already be thinking of local and national audiences for your business, publishing digitally also offers international exposure. For example, Gruppo Food’s Italian Taste Journey series introduces food lovers everywhere to the specialties of different Italian regions.
Our advanced statistics show where your readers are located globally, so you can identify which places around the world are interested in your publications. If the results surprise you, it could be an opportunity for growth! You might consider tailoring your content to this international audience, or adjust your advertising.
💡 TIP: BASIC and PREMIUM accounts can see their readership’s top three countries, while PLATINUM accounts can dig into the full list!
With these tips for communicating with different types of audiences, you’ll be well-equipped to get the most value out of digital publishing for your business.
Interested in testing the full range of readership statistics on Calaméo? Our no-commitment PLATINUM Demo is free for 14 days. Let us know if you’d like to try it!
Thanks to digital marketing, getting the word out about your business has never been easier. However, it often takes time for a potential customer to go from visiting your website to buying your product. A strategy to generate leads can help make sure that you identify interested users. Then, follow up and make the sale!
In this article, we will reveal simple ways to put your digital publications to work as lead generation tools.
The pop-up contact form is a classic method to generate leads online that we have mentioned before here on the blog.
While pop-up forms are a great choice, especially if you are producing exclusive content, they can be time-consuming to manage. Consider an even more streamlined, user-friendly approach: a smart Contact button.
Why does a Contact button help generate leads?
No matter what kind of content you are publishing digitally, you’ll want readers to be able to contact you as easily as possible. Our Editor lets you add links inside your publication for users to email or call your business.
Creating a Contact button makes an easy path from browsing your content to getting in touch. As a result, users benefit and you capture high-quality leads. In fact, this simple tool saves readers from having to:
return to your site
hunt for contact info
open their inbox
enter your email address
That’s a lot of work just to ask a question! Instead, potential customers are free to check out your publication, click your contact link and call or email you instantly.
How to add a Contact button to your publications
Once you have decided where your contact links will appear in your publication, all you need to do is open it with the Calaméo Editor.
Next, select the External Link icon and draw a link in the place you’ve picked for a contact link.
To create an email message from your contact link, enter “mailto:” followed by your business’s email address in the External link field. If a reader clicks this link, her computer’s email client will open a new message to the chosen address.
To add a telephone link, enter “tel:” followed by your business’s phone number in the External link field. Your readers can place a call directly from your publication just by clicking the link!
💡 TIP: Note that telephone contact links are only authorized for devices with native telephone capabilities, such as tablets and smartphones. Email contact links work on any device.
How to add a Contact button to the viewer
By investing a little extra time, you can also make use of contact links in our publication viewer to generate leads. We recommend creating a custom Skin to include a Contact button. Here’s an example in the toolbar of our Default:
You can learn more about how to design your own Skin on our Developers page or in our illustrated, step-by-step tutorial. Plus, making changes is easier than ever with our Elements feature, which lets you edit your publication’s viewer Skin right in your Calaméo account.
Whether you prefer a Contact button on the page or in the viewer, it’s a must-have for generating leads from your online content. And with Calaméo, you never have to sacrifice the immersive experience offered by digital publications for seamless customer contact.
In short, contact links are one more way that interactive digital publishing on Calaméo helps your business go beyond the PDF!
To try out these ideas to generate leads with digital publishing, request your 14-day PLATINUM Demo. You’ll enjoy access to all the great features of our professional plan, no credit card required.
