On the Calaméo blog, we often speak about us, the qualities of our solution and the reasons why we’re best in class.
So, for once, let’s reverse the roles: it’s our users who talk about us! Lancel, Atlantic Systèmes and APERHU share their experiences with our tool and explain how it has enabled them to meet their demanding and specific needs.
Lancel: “How Calaméo is helping us extend our reach”.
Lancel’s aim was to highlight its e-commerce offering while strengthening the links between its boutiques and its web presence. The challenge was to find a way to support remote sales without losing the spirit of whimsy cultivated by Lancel.
Calaméo was able to meet all their challenges. Find out how by reading the Success Story below:
(Only available in French)
Atlantic Systèmes: “How Calaméo contributed to our digital transformation”.
Atlantic Systèmes wanted to develop new digital media to assist its customers. But how to integrate this new content into their site, without committing to complicated development?
Calaméo has the solution! Find out more by reading the Success Story below:
(Only available in French)
APERHU: “The impact of our online magazine with Calaméo”
APERHU wanted to both launch a new digital medium and develop it in real time to meet the changing expectations of its audience. Key requirements included encouraging reader engagement and harmonizing the magazine’s integration into the APERHU website.
Calaméo helped APERHU find the best solutions to its problems. Find out how by reading the Success Story below:
(Only available in Spanish)
If you have similar issues to Lancel, Atlantic Systèmes and/or APERHU, there’s no doubt that Calaméo is the perfect tool for you.
In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.
1. Embedly: add even more interactivity
Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:
Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.
For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:
Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.
One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:
Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.
To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:
In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.
As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.
We’ve got a big announcement to finish out the year on Calaméo. In just a few weeks, we’ll be unveiling an all-new publication viewer.
The new “2021” theme will offer a fully updated and improved viewer. Based on our classic “Default” option, “2021” has been reimagined with a streamlined design and modern feel.
But we’ve made great UX top priority in the new theme. You’ll find a viewer that’s easy and intuitive to use, as well as perfect for displaying your documents.
Ready to discover the “2021” theme for your publications on Calaméo? We’ll be rolling out the new viewer to all of our users soon. Watch this space for complete details!
