Promote titles from your publishing house and build reader loyalty

In PUBLISHING
19 September 2024
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If you want to share your content with a wide audience and build reader loyalty, discover how Calaméo can transform your publications into interactive, engaging reading experiences. Calaméo offers publishing and press professionals an innovative solution for online publishing, enriching and tracking the results of their content. Find out now how you can harness the full potential of Calaméo to optimize your publications and build audience loyalty in the publishing and press industries.

White-label publishing

White-label publishing with Calaméo enables publishers to retain their visual identity while offering their audience an optimal reading experience. Personalized publications are a major asset for reinforcing brand recognition and offering visual continuity that reassures readers and builds loyalty. What’s more, Calaméo enables you to publish your work without any advertising, guaranteeing a pure, distraction-free reading experience for your readers. With Calaméo, publications can be integrated directly into the publisher’s site, offering a fluid, consistent experience.

Enrich your publications

Calaméo enables you to enrich your publications in an interactive and engaging way. Editors can integrate videos, interactive links, polls and much more, transforming a simple read into a captivating multimedia experience. This type of enriched content captures readers’ attention and increases the time spent on each publication, which is crucial to maintaining a loyal and engaged readership.

Protect and enhance your content

Content protection is a major concern for publishers. Calaméo offers robust protection solutions to ensure that your content remains secure. With our private publishing option and subscriber functionality, publishers can ensure that their content is not used without authorization. What’s more, publishers have control over whether or not downloads and printing of their publications are enabled, offering additional protection tailored to their specific needs.

Track the performance of your publications

Calaméo offers powerful analysis tools for tracking the performance of your publications in real time. Publishers can access detailed data on reader behavior, such as number of views, reading time, most viewed pages, and much more. This information is essential for adjusting content strategies and optimizing reader engagement. By better understanding their audiences, publishers can create more targeted and effective publications.

Take action now

Our case study explores Calaméo’s must-have features for publishers, such as the ability to integrate Embedly or YouTube, for example. Use these tools to personalize your publications and offer your audience a unique reading experience.

See our case study for a step-by-step guide on how to use Calaméo to optimize your publications, engage your readers and build audience loyalty in the publishing and press industries.

Click here to read our case study now!

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PUBLISHING

How to choose a digital publishing platform

In PUBLISHING
6 January 2022

When you’re ready to start digital publishing, it can be challenging to choose a platform. Because there are quite a few options out there, we’ve put together a five-point guide to help you choose the digital publishing platform that’s right for you.

First, answer a few simple questions about your basic publishing needs. Next, consider the features that are important to achieving your goals. Then review the audience access that your publications will require and other key platform elements like languages. Finally, look at plans and prices to see which digital publishing platform is the best fit for you.

Let’s dig in!

1. Basic needs

Begin with some simple facts about the content you will be publishing online.

Since you’ll want to try out any digital publishing platform you choose for free, here is what Calaméo has to offer on our BASIC plan:

2. Features

In addition to transforming files into HTML5 publications, you may also want to take advantage of some of the great features online platforms can provide. But remember, the specific features that will matter most depend on your objectives. For example:

In many cases, digital publishing platforms will ask you to sign up for a paid plan to access advanced features. Here’s what you can expect from Calaméo:

3. Audience access

Another major factor to evaluate when you choose a digital publishing platform is content access.

  • How many times can you share your publication?
  • Can you configure protected subscriber access for your publications?
  • Are multiple user profiles available for your account to make teamwork easy?

Often, subscription set-up in particular can be complex. We recommend you research privacy and subscriber options thoroughly to find the right fit for your needs.  

4. Other aspects

Although publishing basics and features are essential, it’s worth keeping a few other aspects of working with the platform in mind. For instance:

  • Is the site available in your language?
  • Can you get fast, helpful support when you need it?
  • What kind of flexibility does the platform offer via API access?

Calaméo proposes the following:

5. Price

Last but not least, look at the pricing of different plans as you choose a digital publishing platform. In some cases, the free Basic plan may have everything you need to get started. However, the cost of paid plans can vary quite a bit—from as low as $14 per month with a PREMIUM account on Calaméo up to $269 per month on other platforms.

Below, you’ll find a chart comparing the monthly cost before taxes of Calaméo’s annual plans. (In other words, you’ll pay the total yearly amount at checkout to benefit from these prices.) Please note that all prices are listed in USD.

If Calaméo seems to match your needs, why not try out the advanced features of our professional PLATINUM plan? During your PLATINUM Demo, you’ll enjoy direct downloads, full viewership statistics and much more. Request your free trial today and experience exceptional digital publishing on Calaméo.

PUBLISHING

Top 5 digital publishing strategy trends for 2021

In PUBLISHING
12 November 2020

Because the connected world changes fast, every fall we bring you a look at the most important trends to know for next year. But in 2020, the COVID-19 pandemic created major disruption across every industry—including online communications. So today we’re highlighting five digital publishing trends for 2021 that you can count on, no matter what else the year might bring.

Read on to learn which strategies will help you make the most out of online publishing in 2021.

No-Code Tools

In the future, 2020 might just be remembered as the year that everything was online. Due to safety restrictions, many people were required to stay home for long periods. The Internet allowed businesses to operate, schools to educate and friends to meet up virtually. However, as users scrambled to upload huge amounts of content, simplicity was a key priority. Digitization services needed to just work.

Don’t expect that need to change in 2021. Indeed, this trend will grow into the demand for “no-code” online services. In other words, users will continue to adopt tools that let them make websites, e-shops and digital communications without custom developments. Want to turn your plain PDF into a shareable, trackable HTML5 publication? It’s easy with a best-in-class, no-code digital publishing platform.

User Experience

Now that so much content has moved online, the next big challenge for many publishers is standing out. Since we’re shopping, learning and hanging out on the Internet all the time, it’s important to offer something different. That’s where user experience comes in. By paying extra attention to how users interact with your content, you can create exceptional experiences that audiences will remember.

Of course, the first step is having great content to share. Next, consider what digital formats will help you break through the days of videoconferencing and PDFs that users face in lockdown. Enriched media can create strong connections with online audiences. And remember that the details matter to great UX. Make your content easy to access, fun to consume, part of your brand and—ideally—just a little bit delightful.

Service First

Over the course of 2020, useful content rose above the rest to become the real winner online. Although no one sets out to make a not-useful contribution, the COVID-19 pandemic showed that audiences respond to content that solves problems. News publishers saw huge traffic as people searched for clear information and guides of all kinds, from bread-baking to home-schooling, were reliable hits all around the Internet.

In 2021, the digital publishing trend of service content will develop even further. Smart publishers will concentrate on their audiences’ most urgent questions and create made-to-order answers. To stay ahead of the curve, keep in touch with your users through social media and support. Once you know where best to be useful, it’s as simple as putting your expertise to work in a publication. (And optimize for search!)

Ad Uncertainty

Any business that relies on advertising knows how unpredictable it has been this year. Unfortunately, next year does not promise a return to stability. The biggest disruptions have hit traditional channels like TV commericals, billboards and print ads. But even though digital advertising is making a comeback, it’s not clear that things will be back to normal any time soon.

However, digital subscriptions are still growing steadily. That means 2021 will be a perfect time for publishers to take a serious look at their subscriber situation. If you already have a strategy in place, plan to evaluate its strengths and weaknesses. If you don’t have a strategy, start thinking about ways to build a subscriber base. Having loyal readers can help make up for an uncertain advertising outlook.

From the Heart

Last but not least, authenticity will be a key digital publishing trend in 2021. Since the pandemic and its effects seem likely to stretch into the new year, it’s important to stay flexible and acknowledge the challenges ahead. In practical terms, that means making clear and honest communication with your audience top priority. Focus on giving accurate and up-to-date information first.

In addition to being direct, authenticity can also call for finding a more personal voice. But don’t confuse bold branding with the power of a personal message. Although it may not be the right time for ironic memes, something as simple as a letter from the CEO will add warmth and sincerity to your business’s communications. Or invite employees to share a few words for another authentic perspective.

As always, one thing that all these digital publishing strategy trends for 2021 have in common is strong content. If you’re starting to prepare, give your publications a boost with Calaméo. Publish in a snap, customize and embed your content anywhere. Create your free account and get started today.

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