Going from browsing to buying is easier than ever.
Your publications can now become an even richer source for conversions, thanks to our brand-new feature: Shopping links.
What is it for?
Calaméo’s professional publishing tools already offered a great way to boost your image by highlighting your content and products in custom, interactive publications. With Shopping links, you can create a direct connection between your content and your ecommerce strategy.
How does it work?
Just add links to specific product pages in your online store—the Shopping cart button will appear on the page to let your audience know they can click to buy.
Even better, you can choose to have your Shopping links open directly inside your publication. Readers can view product details, add to cart and keep shopping your site seamlessly, without leaving your catalog.
You’ll also gain key e-commerce insights thanks to the new Shopping links breakdown in your Calaméo statistics. See which products are driving the most interest by checking the clicks on each of your Shopping links. Need the CTR? No sweat—it’s calculated automatically for you.
There’s plenty to explore for anyone who wants to bring their sales and digital publications closer together. Happy shopping!
Shopping links are exclusive to our PLATINUM plan. To access this feature, upgrade now. If you’d like to give Shopping links a spin, request your free 14-day PLATINUM DEMO and test all of the possibilities professional publishing has to offer on Calaméo.
2023 has been a great year for Calaméo. Not only have we offered you improved account security and the ability to export your statistics in CSV format, thanks to new features introduced this year, but it’s also time to announce the arrival of a major new feature that will change the way you use Calaméo: integrations.
Easy-to-use integrations
Link your favorite applications to your Calaméo account to unlock brand-new features: with integrations, you’ll be able to add many new elements to your Calaméo publications, in the same way you used to add links, to make your content more interactive.
However, the difference with our EDITOR‘s initial options, such as links, is that the integration elements come directly from the applications you’ve linked to your Calaméo account, such as Calendly, Shopify(coming soon) or Embed.ly for example. And all in just a few clicks!
The reason we’re so excited to bring you this new feature is that we know it will enable you to use Calaméo in many new ways, and that it will not only enhance your experience, but that of your readers too.
Generate qualified leads with your Calaméo publications
Integrations are a powerful marketing tool that will enable you to achieve your objectives with ease (lead capture in particular).
capture qualified leads directly from your publication using Mailchimp, Jotform or Google Forms forms
use a trigger to display a mandatory Hubspot or Typeform form when your publication is downloaded to collect information from your readers, with the aim of capturing leads,
display a Calendly appointment calendar to make it easier to book appointments,
integrate products from your Shopify store directly into your publication (coming soon),
and much more!
💡 Learn more about each of the integrations right here.
On the other hand, integrations give you the option of using triggers.
Triggers automatically activate a specific action at a chosen moment. They are added, like a layer, above your publication. On Calaméo, you can choose between three key moments to trigger an action:
when the publication is opened,
downloading,
or when the publication is printed.
These moments are crucial for capturing your audience’s attention and maximizing the impact of your content.
What’s more, you can choose how this trigger element is displayed on screen:
once only,
until the reader completes the action,
or always displayed.
Note that in addition to lead capture triggers, you could, for example, embed a YouTube video as a trigger, with the aim of promoting your products or services, educating or engaging your audience.
Thanks to the new integrations, it will be easier than ever to link your Calaméo and Google Analytics or Matomo accounts, so you can track the performance of your Calaméo publications directly where all your other statistics are already. All the more reason to simplify your reporting!
🔎 Please note:If you have linked your Google Analytics 4 account to your Calaméo account before the integrations, good news, you won’t have to do a thing. Your accounts will be linked automatically via the integration, and there will be no loss of statistics!
Add even more interactive elements
Thanks to the wide range of integrations we offer (and will be offering in the future), you’ll be able to insert a multitude of new rich media into your publications, for an ever more unique and dynamic reading experience.
💡 Find the list of integrations we offer and their possible uses right here.
Conclusion
Integrations are going to revolutionize the way you use Calaméo. We can’t wait to see what you, our extraordinary users, will create with all these new possibilities open to you!
💡Integrations are a new feature reserved for PLATINUM accounts.
There’s a big change happening on Calaméo in 2021. That’s right—our new and improved “2021” viewer theme has launched. Find out everything you need to know about the “2021” theme!
What is the “2021” theme?
The “2021” theme is a new viewer interface for your publications on Calaméo. It should look familiar: we’ve based “2021” on the classic “Default” option. But the new theme offers you lots of improvements. First and foremost, our tech team has rebuilt the viewer for maximum comfort, usability and efficiency. You’ll notice that browsing is smoother, close reading is easier and—of course—that your publications look great.
What’s new?
Here are just a few of the updates you’ll enjoy in the “2021” theme:
More space for your documents in the viewer
Publisher’s choice of Book, Slide or Scroll mode
Improved navigation tools
Helpful Index mode to access thumbnails at a glance
Larger, streamlined buttons and icons
Intuitive zoom controls
New “Made with Calaméo” viewer watermark
Cohesive mobile experience
We think you’ll find “2021” simple to use, with the great features you’re used to like in-text search, custom logos and direct downloads. Check out an example below to see the new theme in action!
Can I still use the classic Calaméo themes?
If you are a PREMIUM or PLATINUM user, you can continue to use the classic Calaméo themes with your publications. To select a theme, go to the Design tab of your publication’s properties. Next, choose the theme you wish to use from the drop-down menu. Finally, click the green “PUBLISH” button to save your selection.
BASIC users do not have access to the classic Calaméo themes. However, BASIC users are free to define Book, Slide or Scroll mode for their publications in the “2021” theme.
What about changing the background?
Changing the viewer background is a feature exclusive to our PREMIUM and PLATINUM plans. As a result, BASIC users may not modify the background color or image in the “2021” theme.
PREMIUM and PLATINUM users should see no disruption to their existing publications and customization elements. You can make use of your custom logos, backgrounds and viewer themes as usual! For those planning to choose “2021” for upcoming publications, it’s important to be aware that your logo will be automatically resized in this theme. Therefore, we recommend using a horizontal version of your logo, in .PNG format with a transparent background.
Please note that BASIC users will no longer be able to display custom backgrounds for their publications.
What else do I need to know?
We’re delighted to be bringing the “2021” theme to all of our users and we hope that you find it modern, practical and fun. While you’re getting to know the new theme, please let us know if you have any questions or concerns! You can write to us at contact@calameo.com or visit our Help Center to submit a request. Plus, stay tuned for details about more changes coming to viewer themes right here on Calaméo.
