One of the biggest benefits of digital publishing is the direct contact any business can establish with its clients. Whether you distribute a product catalog, magazine, flyer or report online with Calaméo, you can reach your customers, prospects and a global readership all at once!
In this article, we’ll explain smart strategies for using digital publishing to connect with local, national and international audiences.
Make a local impact
As more and more people turn to the Internet for local information, creating a strong online presence for your business is essential. Publishing your documents digitally on Calaméo is a fast and simple way of making the information available to your community on the web. Plus, your publications will benefit from our high PageRank for improved visibility in search results.
Having a special event or in-store sale? When you publish your flyers and posters on Calaméo, they’re instantly shareable. Post them to your social media accounts and community groups to let your neighbors, followers and customers know what’s on!
Reach clients online
Catalogs and reports are valuable sales and marketing tools, but they can be challenging to use effectively. Printing and distribution are often costly while simply uploading a PDF version to your website fails to provide an optimal user experience.
Transforming your business’s catalog into a digital publication takes just a few seconds with Calaméo’s powerful technology. Then, you can enrich it with external links to help readers shop your products. This example from Éditions Retz takes advantage of link labels to include strong calls to action:
Embed your finished digital publication in your business’s site for your clients to browse and for future clients to discover!
Target global users
Although you may already be thinking of local and national audiences for your business, publishing digitally also offers international exposure. For example, Gruppo Food’s Italian Taste Journey series introduces food lovers everywhere to the specialties of different Italian regions.
Our advanced statistics show where your readers are located globally, so you can identify which places around the world are interested in your publications. If the results surprise you, it could be an opportunity for growth! You might consider tailoring your content to this international audience, or adjust your advertising.
💡 TIP: BASIC and PREMIUM accounts can see their readership’s top three countries, while PLATINUM accounts can dig into the full list!
With these tips for communicating with different types of audiences, you’ll be well-equipped to get the most value out of digital publishing for your business.
Interested in testing the full range of readership statistics on Calaméo? Our no-commitment PLATINUM Demo is free for 14 days. Let us know if you’d like to try it!
Storytelling has always been a powerful tool to captivate audiences. Today, thanks to digital innovation, it takes on a new dimension with digital storytelling. By combining narrative and interactivity, enriched publications allow you to create immersive stories that leave a lasting impression. Here are our top tips for mastering the art of digital storytelling and engaging your audience.
Structure Your Story Carefully
Every great story relies on a clear structure: a captivating introduction, a smooth development, and a memorable conclusion. Use headings, subheadings, and short paragraphs to guide your readers through the narrative. On Calaméo, you can enrich your publications by adding a table of contents and internal links to make navigation easier.
Leverage Visuals
Images and videos are essential tools to enhance the impact of your digital storytelling. Integrate photos, illustrations, or GIFs to make your content dynamic. A well-chosen image or an immersive video can evoke strong emotions and anchor your message in the reader’s mind.
Create Interaction
The advantage of enriched publications lies in their interactivity. Incorporate quizzes, forms, or clickable links to invite readers to dive deeper into your world. The more they interact, the more invested they become in your story.
Enhance Readability
Opt for readable fonts, strong contrasts, and an airy layout to make reading enjoyable. A clear presentation helps maintain attention and makes it easier to understand your story.
Once your publication is online, analyze reader behavior using Calaméo’s statistics tools. Identify the most-viewed sections and adjust your content accordingly to maximize the impact of your storytelling.
Conclusion
Digital storytelling is a powerful way to leave a lasting impression and create an emotional connection with your audience. By using enriched publications on Calaméo, you can turn your stories into immersive, interactive experiences.
Many marketing campaigns today are entirely digital, but not all of them are successful. Companies should put thought and intention into their digital marketing campaigns so that they reflect the brand and reach the right audience. Here we have compiled the top tips for creating a successful digital marketing campaign.
What is digital marketing?
Before we dive into how to create a successful digital marketing campaign, let’s first define digital marketing. More people than ever are using the Internet for almost everything in their lives. So it’s no wonder that companies are doing less traditional marketing (printed media, billboards, television, etc.). They are now embracing digital marketing, which comprises all marketing that uses the Internet or an electronic device. Due to widespread use of the Internet, digital marketing can of course reach a much larger audience via these digital channels than traditional marketing. So how exactly should your brand approach these potential customers?
Take advantage of key moments
There are several factors to take into consideration for your digital marketing campaign, timing being one of them. You need to know when consumers will be open to your campaign.
ZMOT
According to Google’s ZMOT model, the Zero Moment of Truth is the stage in the purchasing cycle when consumers research a brand or product online before making their purchase. The Zero Moment of Truth arrives between the stimulus (needing a product) and the First Moment of Truth (buying a product). Consumers make their decisions based on Internet research, consulting several sources. Your brand needs to make a good first impression during this preliminary research stage.
Micro-Moment Marketing
The ubiquity of smartphones has changed digital marketing over the past few years. The ZMOT concept has evolved to now encompass micro-moments. Rather than one moment in which consumers sit down to research (ZMOT), their research is broken up into many (micro) moments throughout the day. These are the small increments of time during the day that consumers are on their mobile devices researching or considering a product or brand. Now, digital marketers have opportunities all day long to grab consumers’ attention and the possibility of engaging directly with them.
Consumers encounter a plethora of digital campaigns every day because they are constantly connected. Differentiate your brand by personalizing your content to make it unique. Make sure that your brand is recognizable (and that your content is mobile-friendly).
No matter the medium or the channel you decide to use, any material that you put online should reflect your brand ethos and be well-constructed. Otherwise, consumers won’t get a true sense of your brand and will favor another brand that feels more authentic. Consumers consult several sources before making their final decision. There is a lot of competition to vie for consumers’ attention, so make sure your digital presence is strong.
A successful digital presence can be the key factor in consumers deciding to go with your brand over another. Ensure that your content is engaging and the customer journey or path to purchasing is clear.
💡TIP: To personalize your digital publications, enrich your content with the Calaméo “Editor” tool!
Make it easy to navigate
An arduous and time-consuming search or buying process can turn potential customers off. Enrich your content but make sure there is a path for the customer journey. Create an effective and clear Call to Action (CTA) to give consumers some direction. Calaméo users can put links directly in the publication so potential customers can be easily redirected to the website to make a purchase.
Make it shareable
We all remember digital marketing campaigns that have gone viral. You can instantly recall the brand and exactly what they were promoting. Viral campaigns often include video elements or an eye-catching graphic. Sometimes they are social media campaigns that encourage users to upload their own content, or user-generated content. Not every digital marketing campaign should have the goal of going viral, but it should at least be easy to share! Make sure that your campaign is shareable and optimized for social networks.
Remember the ZMOT and Micro-Moment Marketing concepts? Consumers have to start their search somewhere once they realize they need a new item. In fact, 89% of customers begin their research with a search engine. SEO, or Search Engine Optimization, is a valuable tool that will help you nab the right audience at the right time. You do this by using key words and phrases in your campaign that your target audience is searching for. Want to know more about SEO? Read our SEO trends for 2021.
Analyze your results
You won’t know if your campaign is successful unless you are analyzing all the associated metrics and data. Are you looking at your leads, sales, page views, clicks, “dark social” shares? All of these (and more!) add up to give you a full picture of your digital marketing campaign’s success. If you are publishing with Calaméo, you can easily track your publication’s statistics. This feature is integrated in Calaméo and intuitive to use. Another option is Google Analytics. It’s a great tool for tracking how consumers are engaging with your content.
A successful digital marketing campaign depends on several factors. Make sure you are taking advantage of key moments, creating content that reflects your brand, targeting the right audience, and analyzing your results. With these tools in hand, you will be well on your way to creating a successful digital marketing campaign.
READ MORE: 
Ready to craft stories that captivate? Ask for your 
