Brand awareness : 3 ways to use storytelling on your social media

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Storytelling is an effective marketing strategy for brands seeking to establish an emotional connection with their target audience. On social networks, storytelling can be particularly powerful, as it allows brands to tell their story in a visual and engaging way. In this article, we’ll discuss three ways you can use storytelling on social networks to build brand awareness.

Creating authentic content

Storytelling on social networks must be authentic to be effective. Today’s consumers are highly aware of advertising, and can quickly spot content that isn’t sincere. Brands can use storytelling to tell authentic stories about their company, culture and employees. By sharing this type of content, brands can humanize their brand image and build trust with their audience.

Using images and videos

Images and videos are powerful tools for telling a story on social networks. Brands can use images to tell visual stories that capture the essence of their business and culture. Videos can also be used to tell longer, more complex stories. Brands can use videos to tell stories about their products, history or mission. Videos can also be used to tell stories about the brand’s customers and their experience with products or services.

Sharing inspiring stories

Inspirational stories are a great way to capture your audience’s attention on social networks. Brands can share inspiring stories about people or organizations who have been positively affected by their product or service. Brands can also share inspiring stories about their employees and their community involvement. By sharing inspiring stories, brands can reinforce their credibility and reputation with their audience.

Conclusion

Storytelling is a key element of any successful social network marketing strategy. Brands that use storytelling can strengthen the emotional connection with their audience and boost their brand awareness and credibility. Using these methods, brands can create a strong, lasting brand image that resonates with their audience.

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MARKETING

Pinterest: Basics for digital publishers

In MARKETING

In the world of social media, Pinterest stands out. Instead of a chronological feed of posts, Pinterest shows its users a mix of content curated to reflect their interests.

Pinterest users can follow friends or topics like “Travel,” search for more specific subjects and create their own posts called “pins.” Then they save ideas for later by organizing posts on personalized boards. And there are a lot of them: more than 200 million Pinterest users have posted over 100 billion pins.

Although Pinterest is a little bit different it can be a great place to promote your business’s online publications. In this article we’ll explain three opportunities for digital publishers on Pinterest and how you can take advantage of them.

Drive Traffic

Don’t underestimate the power of pins to drive traffic: in 2017, Pinterest was the biggest social source of referrals after Facebook and has continued to show impressive growth. Creating pins that feature your publications is an easy way to help Pinterest users discover them.

First set up a Pinterest profile, then get pinning! Since each pin on Pinterest has an image, a short description and a link, every post is a golden opportunity to bring more readers to your publication. Here’s an example from Wedding Vibes pinned to Calaméo’s page:

You can create posts in Pinterest or pin a publication directly from Calaméo—it’s a breeze! First, go to your account’s Publications tab, select Share for the title you want to pin and click on the Pinterest icon. This will take you to Pinterest, where you’ll be able to choose an image for your pin and add a description.

We recommend that digital publishers dedicate a board on their Pinterest profile to pinning every issue of their publication. This example shows how 95° Magazine encourages curious Pinterest users to browse its archives:

Get Audience Insights

Posting your digital publications to Pinterest as pins can grow your audience by bringing in new readers who find them in their feeds. But establishing a Pinterest profile for your business can bring you valuable insights about your existing audience, too.

Chances are, your publications may already have been shared on Pinterest by your readers! Find out with the advanced statistics in our PLATINUM plan: our analytics include a breakdown of your publications’ social media shares by platform, so you can see how many times they have already been pinned.

The results might surprise you!

To get more information about your audience on Pinterest, we suggest that you set up your account with a business profile. This gives you access to statistics about your audience on Pinterest, including gender, location and interests. Armed with insights about your Calaméo readership and Pinterest reach, you can tailor your online publications to build stronger connections with your audience.

💡TIP: Connecting your Calaméo account to Google Analytics lets you analyze traffic from Pinterest to your publications in detail. Upgrade to PLATINUM to enjoy this feature!

Engage New Clients

Pinterest is a destination for users researching purchases. It has been estimated that 87 percent of the social network’s users have bought something that they saw on Pinterest first. This makes Pinterest a natural platform for posting products, but it’s also a reason to post inspiring content. Inspired users are more likely to become readers, who are more likely to become customers.

To make the most out of your business’s Pinterest presence, pin a variety of interesting material. Pinterest users look for vacation and travel planning, recipe ideas, professional development materials, home design and more. Try posting individual features, photos or articles from your publications to different boards, like in the example below from Hamilton Island:

Organizing your content by subject maximizes the appeal to potential readers and helps engage potential buyers.

These basics should give you some ideas for how to get started sharing your business’s digital publiations on Pinterest. We can’t wait to see you there!

We love covering social media here on the blog. Check out our tips for digital publishers on Facebook and YouTube, or have a look at our guide to polished shares on any social media network.

MARKETING

3 tips to boost the views on your publications

In MARKETING

Publishing a beautiful digital publication with Calaméo is an essential first step. But once it’s online, the real challenge begins: getting it seen! Whether you’re sharing a magazine, catalog, or interactive brochure, attracting readers is key. The good news? A few best practices can go a long way in increasing the visibility of your content. Here are 3 simple and effective tips to help you boost the number of views on your Calaméo publications.

1. Polish your title and description

Think of your publication as a shop window. Its title and description should make people want to click.

  • A good title is clear, compelling, and includes relevant keywords. Avoid vague titles like “Summer Magazine”—they don’t say much and won’t stand out.
  • The description gives readers a quick preview of what to expect. Use this space to include strategic keywords and spark curiosity.

Pro tip: On Calaméo, you can easily customize the title and description in your publication settings. Take the time to optimize them!

2. Embed your publication on your website or blog

Don’t just share a link—embed your publication directly into your webpages. It’s one of the best ways to engage your site visitors and encourage them to explore your content.

With Calaméo’s customizable viewer, you can:

  • Match the reader to your brand’s look and feel,
  • Enable mini or full-screen viewing modes,
  • Highlight strategic pages (special offers, table of contents, etc.).

Good to know: Embedded publications still count views on Calaméo!

3. Leverage social media strategically

Social platforms are powerful tools to drive traffic to your publications. Use them wisely!

Here are a few effective ideas:

  • Share eye-catching visuals or excerpts (like a carousel with key pages, a teaser video, or a GIF of the reader).
  • Add the direct link to your publication in posts, Stories, or your profile bio.
  • Repost your content regularly, especially around key moments (product launches, events, seasonal campaigns).
  • Join relevant groups and communities on platforms like LinkedIn or Facebook to reach targeted audiences.

Also, take advantage of Calaméo’s built-in sharing features such as social sharing buttons and email distribution to broaden your reach.

Conclusion

Getting more views isn’t just about the content itself, it’s also about how you present, embed, and share it. By applying these three tips, you’ll increase your chances of catching readers’ attention and giving your digital publications the visibility they deserve.

Discover the full potential of Calaméo—start your 14-day free PLATINUM trial today.