Storytelling is an effective marketing strategy for brands seeking to establish an emotional connection with their target audience. On social networks, storytelling can be particularly powerful, as it allows brands to tell their story in a visual and engaging way. In this article, we’ll discuss three ways you can use storytelling on social networks to build brand awareness.
Creating authentic content
Storytelling on social networks must be authentic to be effective. Today’s consumers are highly aware of advertising, and can quickly spot content that isn’t sincere. Brands can use storytelling to tell authentic stories about their company, culture and employees. By sharing this type of content, brands can humanize their brand image and build trust with their audience.
Using images and videos
Images and videos are powerful tools for telling a story on social networks. Brands can use images to tell visual stories that capture the essence of their business and culture. Videos can also be used to tell longer, more complex stories. Brands can use videos to tell stories about their products, history or mission. Videos can also be used to tell stories about the brand’s customers and their experience with products or services.
Sharing inspiring stories
Inspirational stories are a great way to capture your audience’s attention on social networks. Brands can share inspiring stories about people or organizations who have been positively affected by their product or service. Brands can also share inspiring stories about their employees and their community involvement. By sharing inspiring stories, brands can reinforce their credibility and reputation with their audience.
Conclusion
Storytelling is a key element of any successful social network marketing strategy. Brands that use storytelling can strengthen the emotional connection with their audience and boost their brand awareness and credibility. Using these methods, brands can create a strong, lasting brand image that resonates with their audience.
From city skylines to our own mobile phone screens, logos are a major presence in modern life and a key part of any business’s brand. But did you know just how old logos are? Their history goes back to the Middle Ages, when British pubs were required by law to identify themselves with an illustrated sign.
After the invention of the printing press in 1439, logos quickly made the jump onto the page and appeared in printers’ marks, classifieds, products and ads. Although many classic logos like the vintage Coca-Cola script are still used today, digital technology allows logos to do more than ever.
In this article, we’ll reveal three easy ways to put your business’s logo to work on your digital publications.
ONLINE REACH
The most important place that your logo should go is in your digital publication! Since Calaméo’s fun, immersive flipbook format allows readers to focus on your content, including your logo on the page creates stronger impact for your brand.
Be sure that your logo figures prominently on your publication’s cover, like in this example from AvidGolfer magazine. You’ll want it to be visible when sharing your publication on social media to enjoy maximum reach in your audience’s feeds. Plus, you can get even more exposure if your publication is selected for the #CalameoCoversClub!
IMPROVED VISIBILITY
Next up is your publisher account page on Calaméo. You can effortlessly add your logo as a profile picture by uploading a .PNG or .JPG file up to 5 MB. (Have an animated version of your logo? You can even use a GIF here for a little extra pizzazz.)
Displaying your business’s logo on your Calaméo profile gives it a professional look, but filling in details of your account page also comes with SEO benefits. In just a few minutes, you can polish up the account name, description, logo and website and make it even easier for readers to find your publications.
DIGITAL SIGNPOST
Last but not least, add your logo to our viewer so that it becomes part of the reading experience. With our PREMIUM and PLATINUM plans, you can include a logo and link to your website. Not only is doing so great UX, it also supports your lead generation strategies and helps drive traffic to your site.
Users can always move smoothly from reading your publication to checking out your site, without having to enter your URL or hit the back button in their browser. All thanks to your logo!
With these three quick and easy ideas, you should be all set to start using your logo in digital publishing to boost your brand.
To take the next step, consider creating a custom Skin for your publications. You’ll be able to match every detail of the Calaméo viewer to your business’s visual identity, get creative with your logo and more.
For more information on all things Calaméo, browse our Help Center. You’ll find the complete documentation on customizing the viewer Skins on our Developers page. Don’t hesitate to get in touch if you have questions! Our Support team is standing by at contact@calameo.com to help as quickly as possible.
Have you tried content marketing as a way to attract new customers for your business? If so, you’re in good company. Since this strategy is more popular than ever, finding fresh ideas is key to standing out. Today we’re rounding up the best ideas to improve your B2B content marketing plans.
1. Target to decision-makers
First things first: a main rule of content marketing suggests tailoring the message to your ideal audience. In other words, you should design your content around the needs and expectations of the people you want to discover it. In practice, this means choosing subjects, formats and keywords that will appeal to your target audience.
But are you focusing B2B content around the actual decision-makers who approve purchasing your product? To start addressing this essential audience, use B2B buyer personas to find out what information decision-makers want. Or keep things simple and ask your sales team for insight on decision-makers.
2. Broaden your reach
On the other hand, you may also want to consider making a wider range of content! Studies show that for B2B products and services, the decision to buy involves 6-10 people on average. All of them will do their own research throughout the buying process. And chances are, not all of them will be in the specific decision-maker roles you’ve identified.
As a result, it makes sense to create content that reaches more people and boosts your business’s profile. For example, some resources should be relevant to people in your industry, while others could speak to IT professionals in particular. When several stakeholders engage with your B2B content marketing, it can improve the path to purchase.
3. Give your company a voice
For too long, B2B content had a reputation as old-fashioned. Compared to the B2C world, the audiences were smaller, more specialized and less interested in change. However, both business audiences and business content have shifted toward big trends in recent years. One huge trend in this space that’s easy to join is the B2B audio boom.
Audio has strong advantages for content marketers looking to shake things up. Most importantly, it’s a surefire way to add a personal touch to your communications. Next, there are lots of ways to use audio to connect with your audience. From Clubhouse to podcasts, jumping on the audio trend is a low-cost option for creating enriched media.
4. Create multilanguage content
Not sure how to grow your B2B content marketing audience beyond current followers? The best place to start is by checking out your own analytics. Especially if you tend to focus on target personas, content analytics often reveal global reach that may be underserved. Without re-working your entire sales and marketing plan, multilanguage content can help activate new audiences.
Because making multilanguage content is complex, try starting small. Choose a language that’s already represented in your audience and translate a popular publication. Or do some keyword research to support a brand-new article in another language. Either way, be sure to adjust your content’s SEO to reflect the needs of multilanguage buyers.
5. Collaborate with others
B2B content doesn’t have to be 100% centered on the benefits of your business. In fact, a very simple way to maximize your reach is to share the spotlight with another company. Teaming up to create collaborative content brings new audiences along to discover your brand: your followers, plus your partner creator’s followers.
Although independent influencers are powerful in B2B social media, you don’t need to dive into the world of influencer marketing to find collaborators. For instance, you can turn toward your own customers to find content opportunities! Highlight their use of your solutions in a case study or work together on producing an industry-specific resource.
6. Try a new format
Sometimes even the best B2B content marketing gets stuck in a routine. In particular, paying close attention to what works can lead to a kind of content “comfort zone.” Or to put it another way, your audience responds so well to white papers that you build a whole strategy around your library of white papers.
But even the most successful content plans can be improved with a fresh twist. Why not take some of your existing content and re-use it in a new format? You could make a poll about one of your white paper topics, make a GIF from a tutorial or even start your own magazine. Mix it up with different formats to catch your followers’ attention and perhaps reach new ones.
7. Highlight your values
Last but not least, consider shifting your perspective for better B2B content marketing. Similarly to changes seen elsewhere, B2B buyers are showing continued interest in the values and purpose of their partner companies. In addition to product and industry content, business audiences want to know more about what brands stand for and why they do what they do.
Of course, the answers to these questions are unique to every business. And while they don’t have to become a main feature of your content, it can be worth introducing your company values when relevant and appropriate. As long as you keep things authentic, highlighting your purpose and principles helps attract audiences ready to engage beyond the bottom line.
