Digital publishing strategies at every scale

In MARKETING
12 July 2018
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One of the biggest benefits of digital publishing is the direct contact any business can establish with its clients. Whether you distribute a product catalog, magazine, flyer or report online with Calaméo, you can reach your customers, prospects and a global readership all at once!

In this article, we’ll explain smart strategies for using digital publishing to connect with local, national and international audiences.

Make a local impact

As more and more people turn to the Internet for local information, creating a strong online presence for your business is essential. Publishing your documents digitally on Calaméo is a fast and simple way of making the information available to your community on the web. Plus, your publications will benefit from our high PageRank for improved visibility in search results.

Having a special event or in-store sale? When you publish your flyers and posters on Calaméo, they’re instantly shareable. Post them to your social media accounts and community groups to let your neighbors, followers and customers know what’s on!

Reach clients online

Catalogs and reports are valuable sales and marketing tools, but they can be challenging to use effectively. Printing and distribution are often costly while simply uploading a PDF version to your website fails to provide an optimal user experience.

Transforming your business’s catalog into a digital publication takes just a few seconds with Calaméo’s powerful technology. Then, you can enrich it with external links to help readers shop your products. This example from Éditions Retz takes advantage of link labels to include strong calls to action:

Embed your finished digital publication in your business’s site for your clients to browse and for future clients to discover!

Target global users

Although you may already be thinking of local and national audiences for your business, publishing digitally also offers international exposure. For example, Gruppo Food’s Italian Taste Journey series introduces food lovers everywhere to the specialties of different Italian regions.

Our advanced statistics show where your readers are located globally, so you can identify which places around the world are interested in your publications. If the results surprise you, it could be an opportunity for growth! You might consider tailoring your content to this international audience, or adjust your advertising.

💡 TIP: BASIC and PREMIUM accounts can see their readership’s top three countries, while PLATINUM accounts can dig into the full list!

With these tips for communicating with different types of audiences, you’ll be well-equipped to get the most value out of digital publishing for your business.

Interested in testing the full range of readership statistics on Calaméo? Our no-commitment PLATINUM Demo is free for 14 days. Let us know if you’d like to try it!

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How to increase your website traffic with Calaméo

In MARKETING
28 February 2017

What does digital publishing have to do with traffic to my site?

More than you might think. Digital publications go well beyond just text and images. In fact, they are a form of rich media, which if promoted successfully can widen your exposure on the internet and increase website traffic.

You can use Calaméo to help increase your website traffic by following our simple 5-step formula

1. Take advantage of our SEO

Search Engine Optimization encompasses all that serves to improve your natural visibility on search engines. As a result, this visibility helps to generate a constant source of new traffic to your website. Thankfully, our platform offers numerous perks that can help optimize your publications’ indexation on search engines, such as:

  • High PageRank. PageRank is an algorithm used to rank websites in their search engine results to determine the power and impact that a site has on the web.
  • 18 million unique visitors each month on average. Calaméo’s significant global online presence can boost your publications’ indexation.
  • Key words index. We index the entirety of the text present in your digital publications on search engines.

2. Connect your publications to your website

This is a no-brainer. Inserting external links in your publications that redirect to your website with our Editor is essential if you want to make the most out of our SEO and contributes a great deal to increase website traffic.

3. Optimize titles & descriptions

Since key words play an important role in SEO, it is important to include them in your document’s title and description. First, do some quick research on keywords that can help readers find your online publication. Then, try to be as specific as possible by selecting words exclusive to your field to help you stand out!

4. Think about the user experience

Don’t neglect focusing on the content in your publications—it gives your readers a reason to visit your website. Calaméo allows you to enrich your publications by adding customized Skins and interactive elements such as video and audio. In addition to raising engagement, these elements can encourage readers to visit your site.

5. Share on social media 

“Be everywhere your readers are.” If you haven’t already heard this saying then you’re not doing digital publishing right. Your ability to reach a larger audience on social media greatly enhances your chances of driving potential clients to your website. Calaméo allows you to share your publications easily in a click of a button!

After reading this post you should now be familiar with the different strategies you can use on your digital publications to increase your website traffic.

For more tips on how to increase website traffic, check out our guide to boosting the click-through rate in your publications.

Begin your digital publishing journey with Calaméo. Start publishing today.

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MARKETING

Measuring “dark social” shares on Calaméo

In MARKETING
1 April 2021

Do you know the term “dark social”? Although a lot has changed about social media since the idea was first described in 2012, dark social sharing is as important as ever. In fact, this type of sharing might be even more key to understanding your content’s success today. Read on to learn why dark social matters in 2021 and how to track it for your digital publications on Calaméo.

Dark social sharing basics

All the way back in 2012, people were beginning to wonder how much content was being shared to social media networks. Or how much content was being shared in other ways. Because networks like Facebook and Twitter were growing fast, share buttons popped up all around the web to make reposting to your own feed easy—and trackable.

But while the number of shares ticked up, this new behavior couldn’t be the only way users were passing along videos, publications and posts. Despite the buzz around social feeds, research showed that plenty of people were sharing in a simple way: copying and pasting the content’s URL into email and messages. Unlike regular social shares, this kind of social activity wasn’t tracked.

As a result, it was easy to miss dark social sharing’s value. However, over the past several years sharing to social media platforms has declined. There are several reasons to explain this trend, including algorithm changes, rising interest in digital privacy and concerns about how information spreads online. Since more than a third of businesses say that “social shares” are a goal for their content, these harder-to-see forms of social sharing must be taken into account.

💡 TIP: Not sure whether social shares are a priority for your publications? Our quick checklist will help you brush up on your digital publishing strategy in no time.

How to track shares on Calaméo

So, how should you track the “dark social” sharing of your content? When it comes to your digital publications, Calaméo’s advanced statistics are a great place to start. That’s because our publication viewer’s own share button was designed with lots of different uses in mind. Take a closer look and you’ll see some options beyond the usual social networks.

Even better, the Shares section of your Calaméo statistics will show you just how many times your publication was emailed, embedded or its URL copied. And the results might surprise you. For example, we were checking the stats for our most recent issue of CALAMEO Magazine and noticed this breakdown:

  • 30% shares to social media platforms
  • 70% “dark social” shares to email, embed or copying URL

To access your publications’ Shares data, go to the Statistics section of your Calaméo account. Click on the “Shares” tab and scroll down to find the full statistics.

Also, be sure to note that these numbers only reflect “dark social” shares coming from inside the publication viewer. You can almost certainly be sure that other readers have, for instance, copied and pasted the publication URL directly from their browsers to share with their networks. Or to put it another way, public social shares may only be telling you a small part of the story.

💡 TIP: To keep digging deeper into the impact of dark social sharing for your content, consider using tracked links and Google Analytics to reveal more data.

In short, social media metrics don’t give you the whole picture when you want to measure how your content is shared online. If you’d like to start looking at complete Shares statistics for your publications on Calaméo, request your free, two-week PLATINUM demo today.

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