Digital publishing strategies at every scale

In STRATEGY
12 July 2018
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One of the biggest benefits of digital publishing is the direct contact any business can establish with its clients. Whether you distribute a product catalog, magazine, flyer or report online with Calaméo, you can reach your customers, prospects and a global readership all at once!

In this article, we’ll explain smart strategies for using digital publishing to connect with local, national and international audiences.

Make a local impact

As more and more people turn to the Internet for local information, creating a strong online presence for your business is essential. Publishing your documents digitally on Calaméo is a fast and simple way of making the information available to your community on the web. Plus, your publications will benefit from our high PageRank for improved visibility in search results.

Having a special event or in-store sale? When you publish your flyers and posters on Calaméo, they’re instantly shareable. Post them to your social media accounts and community groups to let your neighbors, followers and customers know what’s on!

Reach clients online

Catalogs and reports are valuable sales and marketing tools, but they can be challenging to use effectively. Printing and distribution are often costly while simply uploading a PDF version to your website fails to provide an optimal user experience.

Transforming your business’s catalog into a digital publication takes just a few seconds with Calaméo’s powerful technology. Then, you can enrich it with external links to help readers shop your products. This example from Éditions Retz takes advantage of link labels to include strong calls to action:

Embed your finished digital publication in your business’s site for your clients to browse and for future clients to discover!

Target global users

Although you may already be thinking of local and national audiences for your business, publishing digitally also offers international exposure. For example, Gruppo Food’s Italian Taste Journey series introduces food lovers everywhere to the specialties of different Italian regions.

Our advanced statistics show where your readers are located globally, so you can identify which places around the world are interested in your publications. If the results surprise you, it could be an opportunity for growth! You might consider tailoring your content to this international audience, or adjust your advertising.

💡 TIP: BASIC and PREMIUM accounts can see their readership’s top three countries, while PLATINUM accounts can dig into the full list!

With these tips for communicating with different types of audiences, you’ll be well-equipped to get the most value out of digital publishing for your business.

Interested in testing the full range of readership statistics on Calaméo? Our no-commitment PLATINUM Demo is free for 14 days. Let us know if you’d like to try it!

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STRATEGY

6 ways to use digital publications in sales and marketing strategies

In STRATEGY
24 May 2017

User appetite for content is stronger than ever as consumers demand access to information, anytime and everywhere. Due to these expectations, digital publishing has quickly become an essential part of business models around the world. In this article, you’ll explore 6 effective ways digital publications can prove useful in your sales and marketing strategies. Plus, see great examples of how Calaméo can help you implement them!

Utilize email marketing

Creating attractive email newsletters for your clients can be a major asset to your marketing strategy. That’s because it allows you to reach a place that most people use every day—their inbox. You can optimize this platform even further by promoting valuable content up front to your readers with digital publications.

In the example below, we see how the Calaméo marketing team used an email newsletter creatively to promote the Guided Tour digital publication. Note the use of descriptive text and bold graphics for maximum impact.

Monetize your digital publications

The best sales and marketing strategies leverage technology to convert audiences into buyers. With online publications you can link your readers directly to your advertiser’s website by using the Calaméo Editor. Instead of relying on your readers to have enough interest to remember to search the information displayed in a print advert, one simple link gets your reader to the advert in seconds.

Offer a window to your brand

Of course, you already have a website where you drive traffic via organic search, convert visitors to email subscribers and sell your numerous products. But don’t forget to showcase digital publications there, too!

Online content consumption is at an all-time high. So displaying digital publications on your website is a great opportunity to get your message across to a target audience, as well as build credibility in the eyes of potential customers. You can compile all of your online publications in your very own newsstand with the Calaméo library widget. Create a window to your brand and maximize the power of your digital content—a clever marketing tactic!

For example, here is how our client EU Jacksonville makes their publications consultable via their website.

Content lead generation

As many of us know, “Content is King” and can prove very effective in your sales and marketing strategies if executed successfully. Releasing digital publications can be highly useful for lead generation. Because they provide value up front, this content can help educate potential leads and showcase your product or service in a creative way.

Calaméo offers Premium and Platinum users the possibility to add elements to digital publications to help make the content more accessible and improve the user experience.

In the following example, our client Union Omaha has enabled sharing, download and print options to allow for easy offline reading.

Leverage videos

According to Cisco, video content will account for almost 69% of consumer internet traffic in 2020. Marketers who fail to capitalize on this do so at their own risk!

Videos are naturally engaging and, in an age of information overload, it’s important for marketers to offer content that is easy to digest. Calaméo enables PLATINUM users to insert Vimeo or YouTube videos in their digital publications to boost conversions and to offer a rich multimedia reading experience.

In the example below we see how the World DanceSport Federation is able to use video effectively to complement the content in their digital publication.

Include strategic CTAs

Call to Actions in your digital publications guide your readers through the buying journey and can turn visitors into loyal customers. The Calaméo Editor enables you to create buttons within the pages of your digital publications. This feature can be used to encourage “soft” actions (e.g., driving the user to another piece of content) or to promote an actionable next step (e.g., Subscribe to our YouTube channel now).

Check out an excellent example from Healthy Mama magazine, who promoted their Instagram account using a strong Call to Action.

There you have it. By now, we hope you can see just how important digital publications can be for your sales and marketing strategies!

If you have any other suggestions on ways digital publications can be useful to your sales and marketing strategies we would love to hear them! Reach out to us on Twitter or Facebook @Calaméo.

STRATEGY

Looking to grow your subscribers? Here’s how!

In STRATEGY
16 July 2020

There’s no denying that building a subscriber base for your magazines, catalogs or professional content requires a lot of hard work. In fact, standing out is a big part of the challenge to grow your subscribers!

In this article, we’ll explain the strongest strategies for attracting subscribers to your publications. Plus, get tips on how to manage them with ease using Calaméo.

Use Digital Publications

Because more and more people access their content solely online, it would be unwise not to have a digital presence for your magazine.

Calaméo offers an excellent Platinum plan that enables you to convert your print publications into multimedia digital publications. Designed specifically for professional use, its exclusive interactive features help to enrich your documents and set your publications apart from the rest. Getting creative with your digital content will make it more engaging and more likely to draw new subscribers.

Adapt your content to your audience

First and foremost, your magazine must be seen as a valuable source of content to your audience. Therefore, be sure that your publications are targeted specifically to your readership. For example, the Washington Post was able to grow its ‘digital only’ subscriptions 145% in just one year. This rise was partly due to the fact that it broadened newspaper’s opinion and politics coverage, two areas that the Post’s subscribers were particularly interested in.

Be consistent

No matter what the theme of your content, your readers still need to know that it is coming from you. You can achieve this by making sure that your content and visuals maintain the same look and feel of your brand.

To put these measures in place using Calaméo, insert your brand logo and upload a consistent and professional background image in your publication viewer. Such steps will help to make your digital publications more professional, inviting and trustworthy. And as a result, you’ll increase their potential to grow your subscribers.

Rely on detailed insights

Calaméo provides statistics that let you see where your readers are coming from and track how long they stay on each page. These insights are essential to identify the content that works best for your audience. Once you know what engages your readers, you can build on this information to improve your subscriber numbers.

Share your content

If you want to get noticed, consistently promoting your publications on your blog, website or social media channels is important. Readers see the value in online visibility and will subsequently be more inclined to browse, share and subscribe. Need ideas on how to develop your strategy? Check out our Digital Publisher’s Guide to Social Media for tips and trends.

Subscription forms and pop ups

The simplest way to add to your subscriber count is to ask your audience to subscribe. It’s as easy as that! In order to achieve growth, your website or blog needs to be a subscription driver. Although pop-up subscription forms on your website may be a nuisance to some, they are often very effective in increasing subscriptions. Create a compelling call to action for best results.

💡 TIP: Did you know you can include forms in your Calaméo publications? Learn more in our Help Center.

Provide Exclusive Access

Never underestimate the power of exclusivity to grow your subscribers. In other words, subscribers value knowing that they are the only ones who can get this privileged information from your content! Calaméo offers you the possibility to assign exclusive access to your subscribers. While exclusivity can keep subscribers happy, it also has the ability to attract a lot of new readers and can give a definite boost to your chances of building a loyal subscriber base.

Here’s how:

Control the Distribution

You can further control the distribution of your content on Calaméo by limiting the way your readers can view to your content with individual usernames and passwords. Calaméo allows you to assign three types of access:

  • Single – the subscriber is assigned access to selected individual publications
  • Period – the subscriber can access all of your publications published between two chosen dates
    For example: all publications between January 1, 2020 and January 1, 2021
  • Series – the subscriber will have access to a set number of publications published from a specific date onward
    For example: 12 publications beginning on January 1, 2020

Read more on how to manage your subscriber sessions here.

For more tips and ideas to inspire your digital publishing, have a look at our review of the year’s top strategies.