Social media provides digital publishers with a powerful tool for sharing their content with the readers everywhere. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.
To help you navigate the fast-changing world of social media, we’ve created a special Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter to digital publishers. Take a look!
In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:
- Should I still promote content with Facebook?
- What kind of publications should I share on LinkedIn?
- Why should I consider a video strategy on YouTube?
- Who can I reach by posting content to Pinterest?
- How should Twitter fit into my social strategy?
Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full tutorial. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.
The full Guide to Social Strategy is available for you to browse, print or download below. We hope it inspires you to develop new ideas for sharing your digital publications on social media!