What does digital publishing have to do with website traffic?
More than you might think. Digital publications go well beyond just text and images, they are a form of rich media, which if promoted successfully can increase your exposure on the internet and lead to more traffic on your website.
You can use Calaméo to help increase your website traffic by following our simple 5 step formula:
Search Engine Optimization encompasses all that serves to increase your natural visibility on search engines and thus helps to generate a constant source of new traffic to your website. Thankfully, our platform offers numerous perks that can help optimize your publications’ indexation on search engines, such as:
- High PageRank. PageRank is an algorithm used to rank websites in their search engine results to determine the power and impact that a site has on the web.
- 18 million unique visitors each month on average. Calaméo’s significant global online presence can improve your publications’ indexation.
- Key words index. We index the entirety of the text present in your digital publications on search engines.
This is a no-brainer. Inserting external links in your publications that redirect to your website with our Editor is essential if you want to make the most out of our SEO and contributes a great deal to your website traffic.
It is important to include key words in your title and description as they can play an important role in driving traffic to your website. Remember to do some quick research on keywords that can help readers find your online publication and try to be as specific as possible by selecting words exclusive to your field to help you stand out!
Focusing on the content in your publications is a MUST as it gives your readers a reason to visit your website. Calaméo allows you to enrich your publications by adding customized Skins and interactive elements such as video and audio, which can help boost engagement and lure readers to your website.
“Be everywhere your readers are.” If you haven’t already heard this saying then you’re not doing digital publishing right. Your ability to reach a larger audience on social media greatly enhances your chances of driving potential clients to your website. Calaméo allows you to share your publications easily in a click of a button!
After reading this post you should now be familiar with the different strategies you can use on your digital publications to drive traffic to your website.
However, this list doesn’t cover every single tactic out there, which is why we’d love to hear your recommendations too! Share it with us on Twitter @calameo or any of your other social media platforms.
Begin your digital publishing journey with Calaméo. Start Publishing Now.