FEATUREDBEST PRACTICES

4 Easy Steps to Boost Your Click-Through Rate!

The ability to include external links is a key feature of digital publishing and for many publishers, increasing the number of readers who click on their links is an important goal. Links clicked in an online catalog, for example, may contribute to higher sales in an online store. Click-through rate (CTR) is a common way to measure how many clicks a link has received and shows which percent of all viewers clicked that link.

In this article, we will reveal four quick steps that you can take to improve CTR for your digital publications.

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FEATUREDBEST PRACTICES

Sharing Smarter Documents: How Filesharing Services Fall Short

Filesharing tools are an important part of modern digital life. Services like Dropbox store files on the cloud and synchronize them on different devices so that users can share and collaborate. However, they are not always the best option for distributing your documents online.

In this article, we will explain five ways that filesharing services can fall short and why digital publishing can offer a great alternative.

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NEW

A New Way to Include Videos in Your Publications is Here!

When you’ve worked hard on creating a great publication, having more choices is always a good thing. That’s why we’re so pleased to announce that there is now a new option for including video in your digital publications on Calaméo!

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FEATURED

The Complete Guide to Embeds: Part One

For many businesses, showcasing digital publications on their own website is a great business solution. Clients can enjoy the convenient presentation and interactive features of catalogs, magazines and more all while browsing the brand’s site.

To help you take advantage of this powerful tool, we’ve created a complete guide to embedding your publications!

This three-part series will cover everything you need to know about getting started, customizing your embed code and analyzing performance with our readership statistics.

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BEST PRACTICES

5 Ways to Use Digital Publishing in Your Content Marketing Strategy

As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.

The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.

In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.

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