Back to school is here, and the 10th issue of Calameo Magazine too!
Browse our brand new issue all about colors:
This issue is dedicated to colors. Whether you’re a painter, or a marketing enthusiast, there’ s something for everyone in this issue of Calaméo Magazine. We’ve got some interesting color stats, a spotlight on blue, tips on how to create your brand identity and a special Spotify playlist (and much more)!
💡TIP: Missed a previous issue? No worries! Check out the full archive and browse through each issue.
We hope you enjoy this issue of Calameo Magazine! Tell us on Twitter (@Calaméo) what you think, and stay tuned for the next issue.
In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.
1. Embedly: add even more interactivity
Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:
Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.
For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:
Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.
One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:
Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.
To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:
In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.
As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.
That’s right—host your custom viewer elements right here on Calaméo, then just choose which you’d like to display when publishing your documents. Our new Theme Editor lets you make easy modifications to the viewer and apply to your publications in just a few clicks. All in one place.
PLATINUM users can upload up to 3 logos, 3 backgrounds and create up to 3 custom viewer themes.
PREMIUM users will still need to host their own customization elements in order to use a logo, background or theme to their publications. We’ve simplified how you add these resources to your publications in your publication’s Properties.
You’ll be able to select your logo in the Branding tab, while you’ll find backgrounds and themes in the Design tab.
There are lots of reasons to customize your digital publications on Calaméo: to optimize UX, to build your brand and share with style. Now, it’s easier than ever to adapt the viewer your business’s needs for even better digital publishing.
We’ll be sharing more tips, guides and tutorials to help you make the most out of these new tools all summer long. Check back soon to see what else is new on the Calaméo blog!
For more information about customizing the viewer, browse our Help Center. Interested in giving our new Elements feature a spin? Request your free, two-week PLATINUM Demo today!
