Whether you’re a graphic designer, photographer or even a writer, you probably need an online portfolio to present your work to a wider audience. With Calaméo, you can digitally publish documents such as magazines, books and much more. In this article, we’ll explain how to publish your portfolio online with Calaméo.
Create your portfolio
The first step to publishing your portfolio online with Calaméo is to create your portfolio. You can use graphic design softwares such as Adobe InDesign or Canva to create your portfolio. Make sure your portfolio is well structured and showcases your work. Once you’ve created your portfolio, export it in the format of your choice.
Publish your portfolio on Calaméo
Once you’ve created your portfolio, you can publish it on Calaméo. To do so, create a Calaméo account and log in. Click on “Publish” in the top right-hand corner of the screen. Select your file and upload it. Calaméo will automatically convert your file into an online publication.
💡 TIP: Thanks to our EDITOR tool, personalize and enrich your document by adding internal or external links, animations or even sounds.
Share your portfolio
Now that your portfolio is published on Calaméo, it’s time to share it with the world. You can share your portfolio using the direct link to your document, or by embedding it on your website or blog. You can also share your portfolio on social networks such as Facebook, Twitter and LinkedIn. Make sure you promote your portfolio to your target audience to reach as many people as possible.
Conclusion
Publishing your portfolio online with Calaméo is a great way to showcase your work to a wider audience. By following the steps above, you can create, publish and share your portfolio in a matter of minutes. Don’t forget to update your portfolio regularly to showcase your latest and most impressive work without even having to change your sharing link, thanks to Calaméo.
As long as people have been selling things, they’ve been finding ways to attract customers. In other words, marketing goes a long, long way back. But did you know that some of the most important innovations in the history of marketing came from France?
Since we’re originally from Paris ourselves here at Calaméo, we took a look at five modern marketing innovations Made in France. Read on to learn more (and grab our très chic infographic to share)!
Free shipping (1852)
Before we dig in to the first innovation on our list, try to remember a time without free shipping. Does it seem like we were still paying those painful “shipping and handling” fees only a few years ago? Although free shipping feels like a 21st century necessity, customers of the French department store Le Bon Marché were already enjoying it in 1852. Any purchase over 25 Francs would be delivered to your home—at no extra charge.
And that’s not all. Le Bon Marché was the birthplace of a shopping revolution, thanks to new techniques such as newspaper advertising, in-store lounges and hands-on product displays. One last very modern feature to mention? A generous returns and exchanges policy.
Michelin Guide (1900)
Another of today’s marketing trends with a surprisingly long history is content marketing. Many trace its origin to France in 1900, when a tire company called Michelin published its first guide to the restaurants of France. With its free Guide, Michelin was hoping to encourage more French people to get behind the wheel and go grab dinner somewhere new. More hungry drivers traveling meant more tires to sell and marketing history was made.
Over the years, the Michelin Guide has evolved and grown into a powerful standalone brand. The coveted three-star rating still indicates that a restaurant is “worth a special journey” to visit. And content marketers everywhere are still trying to repeat its success.
Eiffel Tower ad (1925)
By the early 20th century, outdoor advertising was booming. Posters covered city walls, shops put up signs and billboards were appearing all over. More importantly, lots of these signs began making use of electricity to catch people’s attention in the 1920s. But something totally new was French automaker Citroën’s renting out the Eiffel Tower to use as a giant, electric ad. In 1925, the brand lit up the landmark with more than 250,000 bulbs spelling out CITROEN down the iconic structure.
This innovation capitalized on a famous monument, Paris’s century-old “City of Lights” nickname and new technology to make Citroën a part of the skyline. Plus, it created a true event: the ad illuminated the Eiffel Tower every year until 1934.
Online news (1984)
The history of marketing in France took a big step forward in 1984, when media companies first started publishing news and other types of content online. However, it wasn’t quite the “online” that we know today as the internet. Although the world wide web was born in the 1960s, another kind of network was developed in France: the Minitel. Accessed via telephone, Minitel terminals let users connect to an entire ecosystem of online information and services.
Almost as soon as Minitel became available to French consumers, media companies like the newspaper Libération published content to the service. While the Minitel network was closed in 2012, French marketers proved that they were ready to experiment with new channels, monetization and technology.
Beauty AR (2017)
In the same vein, the last French marketing innovation on our list has to do with using technology to connect with customers. Released in 2017, the “Virtual Artist” feature on French beauty company Sephora’s app takes advantage of shoppers’ mobile phones to help solve a difficult problem: how to try out new makeup outside of the store. Using the app’s augmented reality tech, beauty fans can virtually apply different products and shades—then shop what they love.
Because the Pokémon Go phenomenon had already gotten quite a few users acquainted with augmented reality on their phones, Sephora’s Virtual Artist came along at a great time. And the beauty AR trend is still going strong today.
That concludes our quick look at milestones in the history of marketing from France. What’s next for marketing innovations: virtual reality, the 5G network or voice? Only time will tell what the next entry on our list will be. Until then, click here to download our infographic to save and share.
Need to get innovative with your own marketing strategy? Sign up today for your free Calaméo account and kickstart your business’s digital publishing.
User appetite for content is stronger than ever as consumers demand access to information, anytime and everywhere. Due to these expectations, digital publishing has quickly become an essential part of business models around the world. In this article, we’ll explore 6 effective ways digital publications can prove useful in your sales and marketing strategies. Plus, see great examples of how Calaméo can help you implement them!
Utilize email marketing and newsletters
Creating attractive email newsletters for your clients can be a major asset to your marketing strategy. That’s because it allows you to reach a place that most people use every day—their inbox. You can optimize this platform even further by promoting valuable content up front to your readers with digital publications.
🔎 EXAMPLE: We see below how the Calaméo marketing team used an email newsletter creatively to promote the Guided Tour digital publication. Note the use of descriptive text and bold graphics for maximum impact.
Optimize advertisements
The best sales and marketing strategies leverage technology to convert audiences into buyers. With online publications you can link your readers directly to your advertiser’s website by using the Calaméo Editor. Instead of relying on your readers to have enough interest to remember to search the information displayed in a print advertisement, one simple link gets your reader to the ad in seconds.
Offer a window to your brand
Of course, you already have a website where you drive traffic via organic search, convert visitors to email subscribers and sell your numerous products. But don’t forget to showcase digital publications there, too!
Online content consumption is at an all-time high. So displaying digital publications on your website is a great opportunity to get your message across to a target audience. This will also build credibility in the eyes of potential customers. You can compile all of your online publications in your very own newsstand with the Calaméo library widget. Create a window to your brand and maximize the power of your digital content—a clever marketing tactic!
🔎 EXAMPLE: Here is how our client EU Jacksonville makes their publications consultable via their website:
Content lead generation
Content is king and can prove very effective in your sales and marketing strategies if executed successfully. Releasing digital publications can be highly useful for lead generation. Because they provide value up front, this content can help educate potential leads and showcase your product or service in a creative way.
💡TIP: Calaméo offers PREMIUM and PLATINUM users the possibility to add elements to digital publications to help make the content more accessible and improve the user experience.
🔎 EXAMPLE: The town of Asnières, France has allowed for easy offline reading of their newsletter by enabling the share, download, and print options. When you click on the publication, you will see all of these options available in the upper right-hand corner of the viewer.
Leverage videos
Today, video is a key element to any marketing and sales strategy. Marketers who fail to capitalize on this do so at their own risk!
Videos are naturally engaging and attention-grabbing. In an age of information overload, it’s important for marketers to offer content that is easy to digest. Calaméo enables PLATINUM users to insert Vimeo, Dailymotion, or YouTube videos in their digital publications to boost conversions and to offer a rich multimedia reading experience.
🔎 EXAMPLE: The Club Med Trident magazine uses video effectively to complement the content in their digital publication:
Include strategic CTAs
Calls to Action (CTAs) in your digital publications guide your readers through the buying journey and can turn visitors into loyal customers. The Calaméo Editor enables you to create links within the pages of your digital publications. This feature can be used to encourage “soft” actions (e.g., driving the user to another piece of content) or to promote an actionable next step (e.g., Subscribe to our YouTube channel now).
🔎 EXAMPLE:Cambridge University Press encourages readers to “Start your free trial” of their learning platform using a CTA that links to their website:
There you have it. We hope you can see just how important digital publications can be for your sales and marketing strategies!
