Storytelling is an effective marketing strategy for brands seeking to establish an emotional connection with their target audience. On social networks, storytelling can be particularly powerful, as it allows brands to tell their story in a visual and engaging way. In this article, we’ll discuss three ways you can use storytelling on social networks to build brand awareness.
Creating authentic content
Storytelling on social networks must be authentic to be effective. Today’s consumers are highly aware of advertising, and can quickly spot content that isn’t sincere. Brands can use storytelling to tell authentic stories about their company, culture and employees. By sharing this type of content, brands can humanize their brand image and build trust with their audience.
Using images and videos
Images and videos are powerful tools for telling a story on social networks. Brands can use images to tell visual stories that capture the essence of their business and culture. Videos can also be used to tell longer, more complex stories. Brands can use videos to tell stories about their products, history or mission. Videos can also be used to tell stories about the brand’s customers and their experience with products or services.
Sharing inspiring stories
Inspirational stories are a great way to capture your audience’s attention on social networks. Brands can share inspiring stories about people or organizations who have been positively affected by their product or service. Brands can also share inspiring stories about their employees and their community involvement. By sharing inspiring stories, brands can reinforce their credibility and reputation with their audience.
Conclusion
Storytelling is a key element of any successful social network marketing strategy. Brands that use storytelling can strengthen the emotional connection with their audience and boost their brand awareness and credibility. Using these methods, brands can create a strong, lasting brand image that resonates with their audience.
Chances are that everyone has heard the phrase “call to action” before. It is used frequently in marketing as a tool to generate action from consumers, whether that comes in the form of clicks, sign ups, calls, purchases, or something else. Here are three reasons why you should use a call to action (CTA) in your digital publications.
What is a Call to Action?
First, a definition! In a general sense, a call to action is a statement that encourages people to do something – or take action – about a problem. In marketing, it’s a term for a word or phrase that gives your customer directions for the next step to take. CTAs are used in both traditional marketing and digital marketing. In a printed flyer or catalog you might see “Call now” or “Visit our website”. On a digital channel you might be likely to see phrases such as “Click here” or “Sign up today”. It could be in the form of a clickable button, banner, graphic, or text. Once clicked, the CTA redirects the user to the next step, for example a page with information about the product or a registration page. So what are the benefits of using a call to action?
1. They attract attention
The CTA is there to attract attention. If you are running a digital marketing campaign, you will most likely have specific goals for your campaign, whether it’s sales or sign-ups or something else. Your CTA can help you reach these goals by directing users to take the desired action: clicking to learn more, reserving a table, starting a free trial, etc. Having this visual element will attract website visitors or publication readers so they go down the right path along the customer journey (or sales funnel). They are also useful in digital content marketing strategies.
Visitors to your website or publication should be able to recognize the CTA. You can stick with your brand guidelines and use your company’s colors, or you can use a bold color that stands out from the rest of your content. Either way, you will want the CTA to be visually engaging. You can add arrows or other graphic elements to encourage clicks. Reduce the clutter around the CTA so it is very clear that you want people to click. It should also be concise, so make sure that your text isn’t too long.
2. There is a clear path for users
A good call to action will direct the user to the right place. If there is no CTA, then it’s possible that the user will just leave your webpage (or publication) without taking the next step. A strong CTA should clearly define what the result will be when the user clicks. The words in your CTA should match exactly what will happen afterwards. “Learn more” should take the user to more information, not a shopping page, for example. In the publication below, the Calaméo Magazine, we have a CTA for readers to try a PLATINUM account. Before you click, you know that you will most likely be directed to a sign-up page or a page with information about the different account options.
3. They are trackable
Another great reason to use a CTA in your publication is that they are trackable! They provide a lot of information about your audience and your campaign. You can measure whether a campaign is successful by tracking how many clicks your CTA receives. Then you can see how many of these clicks turn into purchases (or sign-ups or reservations, etc.). A strong CTA can also help boost your click-through rate.
You can find the statistics of the links in your publications on your Calameo PLATINUM account or connect your account to Google Analytics.
Adding a call to action to your publication
We’ve covered the “why” of CTAs, now let’s address the “how”. Adding a CTA to your publication is easy to do with Calaméo. Here’s how: first, your CTA graphic (banner, button, or text) must already be part of your publication. Once your document is uploaded to Calaméo, simply add a link on top of your CTA using our Editor tool. This link will make your CTA clickable and will take your viewers to the desired destination. Make sure in the Label field you write a short and clear phrase that matches the existing CTA on your page. Paste your link and… voilà! Your CTA is done and ready to go.
Using a call to action can make a big difference in marketing. They draw attention to your campaign, they help guide potential customers through the sales funnel, and you can easily track them to monitor if your campaign is successful. In addition, inserting a CTA in your publication using Calaméo is easy. We hope this guide to CTAs proves useful for you!
An essential asset of digital publishing is the ability to offer your audience exclusive content. While private publications can help you keep internal documents confidential, they can also help you create a stronger relationship with your readers, clients and future customers.
In this article, learn about the benefits of exclusive content and tips for your publishing strategy on Calaméo.
BUILD YOUR BRAND
Certainly, your digital publications are a powerful tool for informing your audience. But don’t underestimate their power to enhance your brand, too. Limiting the availability of your content can concentrate the link with your brand. For instance, you may wish to keep your publications on Calaméo private. But you can still make them easy to browse on your own website with our embed feature for private publications.
In addition to convenient embeds, you can also take advantage of opportunities to enhance your exclusive content with interactive content and custom branding. As a result, your digital publications will be 100% you.
In recent years, focusing on subscriptions has been a strong trend in digital publishing and exclusivity is a key factor. By offering content that only subscribers can access, you can tempt casual readers to sign up, establish contacts and encourage your audience to keep returning.
The flexible Subscribers feature provides a built-in solution for publishing subscribers-only content on Calaméo. First, secure exclusive publications behind a log-in window. Next, assign each subscriber a unique user name and password to use for access. In short, the first step to creating a great subscriber experience is exclusive content.
SUPPORT SALES
Personalization is already the next big thing in digital marketing. Recent studies have shown that when used well, it can help boost sales online. In fact, more than two-thirds of customers expect a personalized experience.
Those numbers are just one reason why you might want to consider tailoring your sales material to individual clients. Take a little time to customize your brochures, presentations and proposals. Then, publish on Calaméo and share with your prospects via private URL.
💡TIP: To generate a new private URL for your publication, open the share window and click on “Renew private URL.”
REWARD LOYALTY
Because everyone loves perks. And your audience is no exception! Investing in some exclusive, privately published bonus content will surprise and delight your most dedicated followers. For example, you might offer an extra magazine issue, sneak peek at upcoming events or flyer with special deals. Publishing on Calaméo ensures that your bonus content looks great in a fun format. Plus, direct downloads let fans enjoy it even offline.
No matter how you choose to publish exclusive content, measuring its performance should be part of your strategy. Calaméo’s advanced statistics contain valuable data to help you analyze the success of your private publications. For more details on where to start, check out our quick guide to digital publishing KPIs.
On Calaméo, you can publish and share up to 50 private publications—absolutely free. Get your free account and start creating exclusive content today.
