To kick off the rest of the year right, we’re thrilled to announce that you can now check out a brand-new edition of CALAMEO Magazine.
Teachers, students and even those whose school days are behind them—there’s plenty for everyone in the Learning issue. We take a closer look at digital natives in the classroom to find out what skills they need to succeed in the age of fake news, global communities and mobile everything. You’ll also find out why higher education marketing is big business online and get the scoop on our new Elements feature. Plus tips, top reads and more!
Digital
technology and education is one of our favorite subjects and we hope that the
Learning issue earns full marks. Happy reading!
Are you an educator who uses Calaméo in your teaching? We’d love to hear from you! Get in touch on Facebook, Twitter or by email at contact@calameo.com and let us know how digital publishing helps your students learn.
We’ve got a big announcement to finish out the year on Calaméo. In just a few weeks, we’ll be unveiling an all-new publication viewer.
The new “2021” theme will offer a fully updated and improved viewer. Based on our classic “Default” option, “2021” has been reimagined with a streamlined design and modern feel.
But we’ve made great UX top priority in the new theme. You’ll find a viewer that’s easy and intuitive to use, as well as perfect for displaying your documents.
Ready to discover the “2021” theme for your publications on Calaméo? We’ll be rolling out the new viewer to all of our users soon. Watch this space for complete details!
In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.
1. Embedly: add even more interactivity
Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:
Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.
For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:
Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.
One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:
Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.
To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:
In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.
As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.
