To kick off the rest of the year right, we’re thrilled to announce that you can now check out a brand-new edition of CALAMEO Magazine.
Teachers, students and even those whose school days are behind them—there’s plenty for everyone in the Learning issue. We take a closer look at digital natives in the classroom to find out what skills they need to succeed in the age of fake news, global communities and mobile everything. You’ll also find out why higher education marketing is big business online and get the scoop on our new Elements feature. Plus tips, top reads and more!
Digital
technology and education is one of our favorite subjects and we hope that the
Learning issue earns full marks. Happy reading!
Are you an educator who uses Calaméo in your teaching? We’d love to hear from you! Get in touch on Facebook, Twitter or by email at contact@calameo.com and let us know how digital publishing helps your students learn.
2023 has been a great year for Calaméo. Not only have we offered you improved account security and the ability to export your statistics in CSV format, thanks to new features introduced this year, but it’s also time to announce the arrival of a major new feature that will change the way you use Calaméo: integrations.
Easy-to-use integrations
Link your favorite applications to your Calaméo account to unlock brand-new features: with integrations, you’ll be able to add many new elements to your Calaméo publications, in the same way you used to add links, to make your content more interactive.
However, the difference with our EDITOR‘s initial options, such as links, is that the integration elements come directly from the applications you’ve linked to your Calaméo account, such as Calendly, Shopify(coming soon) or Embed.ly for example. And all in just a few clicks!
The reason we’re so excited to bring you this new feature is that we know it will enable you to use Calaméo in many new ways, and that it will not only enhance your experience, but that of your readers too.
Generate qualified leads with your Calaméo publications
Integrations are a powerful marketing tool that will enable you to achieve your objectives with ease (lead capture in particular).
capture qualified leads directly from your publication using Mailchimp, Jotform or Google Forms forms
use a trigger to display a mandatory Hubspot or Typeform form when your publication is downloaded to collect information from your readers, with the aim of capturing leads,
display a Calendly appointment calendar to make it easier to book appointments,
integrate products from your Shopify store directly into your publication (coming soon),
and much more!
💡 Learn more about each of the integrations right here.
On the other hand, integrations give you the option of using triggers.
Triggers automatically activate a specific action at a chosen moment. They are added, like a layer, above your publication. On Calaméo, you can choose between three key moments to trigger an action:
when the publication is opened,
downloading,
or when the publication is printed.
These moments are crucial for capturing your audience’s attention and maximizing the impact of your content.
What’s more, you can choose how this trigger element is displayed on screen:
once only,
until the reader completes the action,
or always displayed.
Note that in addition to lead capture triggers, you could, for example, embed a YouTube video as a trigger, with the aim of promoting your products or services, educating or engaging your audience.
Thanks to the new integrations, it will be easier than ever to link your Calaméo and Google Analytics or Matomo accounts, so you can track the performance of your Calaméo publications directly where all your other statistics are already. All the more reason to simplify your reporting!
🔎 Please note:If you have linked your Google Analytics 4 account to your Calaméo account before the integrations, good news, you won’t have to do a thing. Your accounts will be linked automatically via the integration, and there will be no loss of statistics!
Add even more interactive elements
Thanks to the wide range of integrations we offer (and will be offering in the future), you’ll be able to insert a multitude of new rich media into your publications, for an ever more unique and dynamic reading experience.
💡 Find the list of integrations we offer and their possible uses right here.
Conclusion
Integrations are going to revolutionize the way you use Calaméo. We can’t wait to see what you, our extraordinary users, will create with all these new possibilities open to you!
💡Integrations are a new feature reserved for PLATINUM accounts.
In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.
1. Embedly: add even more interactivity
Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:
Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.
For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:
Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.
One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:
Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.
To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:
In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.
As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.
