Calaméo Magazine #3: The Learning issue

2023 has been a great year for Calaméo. Not only have we offered you improved account security and the ability to export your statistics in CSV format, thanks to new features introduced this year, but it’s also time to announce the arrival of a major new feature that will change the way you use Calaméo: integrations.

Easy-to-use integrations

Link your favorite applications to your Calaméo account to unlock brand-new features: with integrations, you’ll be able to add many new elements to your Calaméo publications, in the same way you used to add links, to make your content more interactive.

However, the difference with our EDITOR‘s initial options, such as links, is that the integration elements come directly from the applications you’ve linked to your Calaméo account, such as Calendly, Shopify (coming soon) or Embed.ly for example. And all in just a few clicks!

💡 Find our Help Center articles right here.

Integrations: endless new possibilities

The reason we’re so excited to bring you this new feature is that we know it will enable you to use Calaméo in many new ways, and that it will not only enhance your experience, but that of your readers too.

Generate qualified leads with your Calaméo publications

Integrations are a powerful marketing tool that will enable you to achieve your objectives with ease (lead capture in particular).

Thanks to integrations with applications such as Hubspot, Calendly, Mailchimp, Typeform, Jotform, Shopify (coming soon) and Google Forms, you can :

• capture qualified leads directly from your publication using Mailchimp, Jotform or Google Forms forms
• use a trigger to display a mandatory Hubspot or Typeform form when your publication is downloaded to collect information from your readers, with the aim of capturing leads,
• display a Calendly appointment calendar to make it easier to book appointments,
• integrate products from your Shopify store directly into your publication (coming soon),
• and much more!

💡 Learn more about each of the integrations right here.

On the other hand, integrations give you the option of using triggers.

Triggers automatically activate a specific action at a chosen moment. They are added, like a layer, above your publication. On Calaméo, you can choose between three key moments to trigger an action:

• when the publication is opened,
• downloading,
• or when the publication is printed.

These moments are crucial for capturing your audience’s attention and maximizing the impact of your content.

What’s more, you can choose how this trigger element is displayed on screen:

• once only,
• until the reader completes the action,
• or always displayed.

Note that in addition to lead capture triggers, you could, for example, embed a YouTube video as a trigger, with the aim of promoting your products or services, educating or engaging your audience.

💡 Read all about triggers right here.

Analyze your audience

Thanks to the new integrations, it will be easier than ever to link your Calaméo and Google Analytics or Matomo accounts, so you can track the performance of your Calaméo publications directly where all your other statistics are already. All the more reason to simplify your reporting!

🔎 Please note: If you have linked your Google Analytics 4 account to your Calaméo account before the integrations, good news, you won’t have to do a thing. Your accounts will be linked automatically via the integration, and there will be no loss of statistics!

Add even more interactive elements

Thanks to the wide range of integrations we offer (and will be offering in the future), you’ll be able to insert a multitude of new rich media into your publications, for an ever more unique and dynamic reading experience.

Add :

• maps with points of interest with Leaflet,
• appointment calendars,
• questionnaires,
• social network posts,
• and much more!

💡 Find the list of integrations we offer and their possible uses right here.

Conclusion

Integrations are going to revolutionize the way you use Calaméo. We can’t wait to see what you, our extraordinary users, will create with all these new possibilities open to you!

💡Integrations are a new feature reserved for PLATINUM accounts.

Ask for your free 14-day trial to Calaméo PLATINUM and test all our professional tools!

Calaméo is a flexible tool, so you can personalize your content as much as possible! Tailoring your account to your brand and adding information about your organization can increase search results and reader engagement, as well as ensuring that your Calaméo account has a professional appearance. Follow these handy tips to optimize your account for professional use.

To get started, head to your Account info page to update your details.

💡TIP: On the “Account info” tab, you can also choose a custom account URL.

How to optimize your account:

Your company name

Make sure your Calaméo account name is your company name, and not the name of the person who manages the account or the email address used to create the account. This makes it easier for readers find your content on search engines and lets them know it is your official account. The same applies to your publications—make sure the title corresponds to the cover and is concise (with no typos!).

Your avatar

Add your company logo as your Calaméo profile photo. For the same reasons mentioned above—but this time a visual tool for letting readers know this is your company’s professional profile. These tips will help signal the legitimacy of your account.

Your website

Fill out your account info with your website (we even have a designated box for this in your account settings). Readers can then easily navigate to your website from Calaméo. But be sure to include the “https://” protocol so that the link opens correctly!

Account description

Consider adding an account description if you don’t have one. This helps with search engine optimization and provides a context for your publications. A little introduction may encourage people to follow your work! In addition, you can tailor this information to the audience you are aiming to connect with.

Your logo in the viewer

Add your logo to the viewer to put your own mark on your publications. People love interactive elements, so link it to your website so readers can refer to your website at any time.

Customize the Theme

Creating your own viewer Theme means giving your publications your brand identity. In turn, this allows for a seamless integration in your website and a sophisticated viewing experience for your readers.

And finally…

Share share share

Increase your readership by making the most of our sharing features for a maximum number of views: embed your publication in a webpage, create a virtual library to display multiple publications, and share across social networks.

💡TIP: Want more info on how to get the most out of publishing on Calaméo? Check out our Tutorials for free, in-depth guides to browse and download.