Calaméo Magazine #3: The Learning issue

For many businesses, showcasing digital publications on their own website is a great business solution. Clients can enjoy the convenient presentation and interactive features of catalogs, magazines and more all while browsing the brand’s site.

To help you take advantage of this powerful tool, we’ve created a complete guide to embedding your publications!

In part three of this series, we will explain how to track the statistics of your embedded publications and tips for mobile responsiveness.

Measuring Performance

Once your publications are available on your site, looking exactly as intended, they’re ready for visitors to read, click and explore. It’s also time to start measuring the performance of your embedded publications.

Understanding the sources of your audience is easy with Calaméo’s advanced statistics. All users have access to Source data in the Statistics tab of their accounts, which shows the percentage of your publications’ views that take place on Calaméo, in embeds and from a Library Widget.

Our PREMIUM and PLATINUM plans allow you to break down Source data across a range of other stats. For example, you may wish to see what percentage of readers are clicking links in your embedded publications or whether embedded publications are read for longer.

Mobile Responsiveness

Your Calaméo account statistics will also help you to understand how readers prefer to view your embedded publications: on their desktops, smartphones or tablets. If you notice a high percentage of viewers using mobile devices, you should consider ensuring that your embed is fully responsive.

While our viewer is always responsive on mobile, it’s important that your site is set up for a responsive embed using the Calaméo embed code. Each website is different and has its own specific needs, but here are the basics:

• Define the width attribute in the iFrame tag of your publication’s embed code as 100%
• Check that the container for your Calaméo embed code is correctly configured for responsive display

It may also be a good idea to test the display of your publication’s links, videos and other interactive elements on mobile so that they are comfortably sized for readers to enjoy on smaller screens.

That brings us to the end of our Complete Guide to Embeds series! You should now have all the information you need to make the most out of your embedded publications.

Missed the previous entries? No problem: catch up with parts One and Two to learn embed basics and how to customize your embeds. Or download our Complete Guide to Embeds for the fully illustrated tutorial.

Have you embedded a Calaméo publication on your blog or website? We’d love to see your best work! Tag us @calameo on Facebook and Twitter or on Instagram @calameo_publishing.

In the dynamic world of digital publishing, integrating forms into your documents can be an essential strategy for interacting with your audience effectively. Whether you use Google Forms, HubSpot Forms, MailChimp, Jotform or Typeform, here are three compelling reasons to incorporate this functionality into your publications:

1. Ask your audience for their opinion

Surveys and polls are powerful tools for understanding the needs and preferences of your audience. By integrating this type of form directly into your Calaméo publications, you can gather interesting feedback on your content, your products or even your company.

💡Check out the example survey in the publication below, created with Typeform, by clicking on the “Take part” link on the right-hand page :

🔎 You might want to read: How to integrate Typeform to my Calaméo account?

🔎 You might want to read: How to integrate Google Forms to my Calaméo account?

2. Collect information from your leads

Lead generation is a crucial aspect of any digital marketing strategy. By integrating lead capture forms into your Calaméo publications, you can collect valuable information about your prospects. Whether for targeted marketing campaigns, lead follow-ups or market analysis, this feature enables you to add leads and convert them more effectively into customers.

💡Below, you can see a form created using Hubspot Forms that automatically appears when the publication is opened using our triggers feature:

🔎 You might want to read: How to integrate Hubspot Forms to my Calaméo account?

3. Simplify registration and ordering

Simplify the process of subscribing to your newsletter or even placing online orders by integrating forms into your Calaméo publications. With integrations such as Mailchimp and Jotform, you can enable your audience to easily register for events, subscribe to newsletters or even place orders directly from your document. This feature is particularly useful for companies looking to increase their conversion rates and deliver an optimal user experience.

💡Check out the example newsletter sign-up form, created with MailChimp, in the publication below by clicking on the “Sign up now” link on the right-hand page :

🔎 You might want to read: How to integrate MailChimp to my Calaméo account?

🔎 You might want to read: How to integrate Jotform to my Calaméo account?

In conclusion, integrating forms into your Calaméo publications offers a multitude of benefits, from collecting feedback to generating leads and simplifying the registration and ordering processes. By making full use of these features, you can not only improve your audience’s engagement, but also significantly boost your company’s growth.

💡Integrations are a new feature reserved for PLATINUM accounts.

Ask for your free 14-day trial to Calaméo PLATINUM and test all our professional tools!