As long as people have been selling things, they’ve been finding ways to attract customers. In other words, marketing goes a long, long way back. But did you know that some of the most important innovations in the history of marketing came from France?
Since we’re originally from Paris ourselves here at Calaméo, we took a look at five modern marketing innovations Made in France. Read on to learn more (and grab our très chic infographic to share)!
With another year behind us, it’s time to appreciate all of the great publications created on Calaméo this year. To celebrate our users’ smart, shoppable, creative content, we’re showcasing some of the top covers of 2019.
Read on to find out which five covers were our favorites and what made these digital publications stand out.
Digital publishers have gotten used to seeing huge trends arrive every couple of years. In 2013, traffic from social media networks was the biggest news in digital publishing. By 2015, it was the pivot to video. After that, paywalls came back in style and in 2019, everybody loved podcasts. So what’s next for 2020? Digital publishing strategy trends that get back to basics and put content first.
Read on to learn which strategies will help define digital publishing in 2020. Plus, discover how they can help your business achieve its goals.