Real estate: 3 content marketing tips

In MARKETING
22 June 2023
Share

As a real estate agent, you need content to attract customers and sell properties. By creating quality content, you can stand out from the competition and establish your expertise. In this article, we’ll discuss three ways to create content for real estate players.

Use quality photos and videos

Photos and videos are essential for selling a property. You need to ensure that photos and videos are of professional quality. This means using a quality camera and having a good command of angles and lighting. It’s also important to highlight the key features of the property for sale. Videos are an excellent way of showing potential customers all the details.

Create educational content

In addition to promoting properties, real estate agents can create educational content to establish their expertise. This can include blog posts on local real estate market trends, property buying guides or tips for sellers. Potential customers will appreciate educational content and be more inclined to trust you to guide them through the buying or selling process.

Publish on Calaméo

Calaméo is an excellent tool for real estate agents looking to create digital content. You can publish digital brochures to showcase properties, for example. These brochures can include photos and videos, as well as detailed property descriptions. What’s more, our EDITOR tool lets you add links and redirect your customers directly to your website. We also recommend using Calaméo to share white papers and educational articles about the real estate industry.

Conclusion

Creating quality content is essential for real estate agents. Professional-quality photos and videos are essential for selling a property. You also need to offer educational content to establish your position as an expert. Finally, Calaméo is an excellent tool for creating professional-quality digital content.

Related Posts
MARKETING

Design: 5 tips to create beautiful layouts

In MARKETING
25 May 2023

The layout is a crucial element of design. It allows you to present content in a clear and attractive way to the eyes of the readers. However, achieving a successful layout can be a real challenge. Designers have to consider different aspects, such as typography, colors, grids, negative space and consistency. In this article, we’ll share five tips that will help you create aesthetically pleasing and effective layouts.

Color contrast

The choice of colors is crucial to the layout. It is important to use colors that work well together to avoid a busy or confusing look. Color contrasts are also an effective way to draw the reader’s attention to key elements. For example, a bright color can be used to highlight a headline or call-to-action button. On the other hand, a light background with dark text can be used to make it easier to read.

It is important not to use too many different colors to avoid overloading the layout. In addition, it is advisable to choose colors that work well together. Complementary colors, for example, can be used to create interesting contrasts.

The use of the grids

Grids are an essential tool for page layout. They allow you to divide the available space into equal sections and arrange the elements in a consistent manner. Grids can also help maintain balance and symmetry in the layout. There are many different grids, each with its own advantages and disadvantages. It’s important to experiment with different grids to find the one that works best for your content.

The importance of negative space

Negative space is the empty space between layout elements. It is also an important part of creating a successful layout. Negative space helps to reduce confusion and highlight key elements. It also helps to give the layout a clean, professional look. It’s important not to be afraid to use negative space and feel like you have to fill every square inch of the page.

Typography

Typography is a key element of layout. It can help set the tone and personality of your content. It’s important to choose a font that is easy to read and works well with the rest of the layout. It is also important to vary the size, style and color of the font to give the layout a dynamic look. Finally, it’s important not to be afraid to leave space between lines and paragraphs to improve readability.

The importance of consistency

Finally, consistency is a crucial element to the layout. It is important to use the same colors, fonts, and grids throughout the layout to give a professional and consistent look. Consistency can also help reinforce your company’s brand or visual identity.

Conclusion

Layout is a vital part of design and can be a real challenge. By using these five tips, you can create effective, aesthetically pleasing and professional layouts. Color contrasts, grids, negative space, typography and consistency are important elements to consider when creating a layout. Designers need to experiment with different elements to find the layout that best suits their content.

MARKETING

Measuring “dark social” shares on Calaméo

In MARKETING
1 April 2021

Do you know the term “dark social”? Although a lot has changed about social media since the idea was first described in 2012, dark social sharing is as important as ever. In fact, this type of sharing might be even more key to understanding your content’s success today. Read on to learn why dark social matters in 2021 and how to track it for your digital publications on Calaméo.

Dark social sharing basics

All the way back in 2012, people were beginning to wonder how much content was being shared to social media networks. Or how much content was being shared in other ways. Because networks like Facebook and Twitter were growing fast, share buttons popped up all around the web to make reposting to your own feed easy—and trackable.

But while the number of shares ticked up, this new behavior couldn’t be the only way users were passing along videos, publications and posts. Despite the buzz around social feeds, research showed that plenty of people were sharing in a simple way: copying and pasting the content’s URL into email and messages. Unlike regular social shares, this kind of social activity wasn’t tracked.

As a result, it was easy to miss dark social sharing’s value. However, over the past several years sharing to social media platforms has declined. There are several reasons to explain this trend, including algorithm changes, rising interest in digital privacy and concerns about how information spreads online. Since more than a third of businesses say that “social shares” are a goal for their content, these harder-to-see forms of social sharing must be taken into account.

💡 TIP: Not sure whether social shares are a priority for your publications? Our quick checklist will help you brush up on your digital publishing strategy in no time.

How to track shares on Calaméo

So, how should you track the “dark social” sharing of your content? When it comes to your digital publications, Calaméo’s advanced statistics are a great place to start. That’s because our publication viewer’s own share button was designed with lots of different uses in mind. Take a closer look and you’ll see some options beyond the usual social networks.

Even better, the Shares section of your Calaméo statistics will show you just how many times your publication was emailed, embedded or its URL copied. And the results might surprise you. For example, we were checking the stats for our most recent issue of CALAMEO Magazine and noticed this breakdown:

  • 30% shares to social media platforms
  • 70% “dark social” shares to email, embed or copying URL

To access your publications’ Shares data, go to the Statistics section of your Calaméo account. Click on the “Shares” tab and scroll down to find the full statistics.

Also, be sure to note that these numbers only reflect “dark social” shares coming from inside the publication viewer. You can almost certainly be sure that other readers have, for instance, copied and pasted the publication URL directly from their browsers to share with their networks. Or to put it another way, public social shares may only be telling you a small part of the story.

💡 TIP: To keep digging deeper into the impact of dark social sharing for your content, consider using tracked links and Google Analytics to reveal more data.

In short, social media metrics don’t give you the whole picture when you want to measure how your content is shared online. If you’d like to start looking at complete Shares statistics for your publications on Calaméo, request your free, two-week PLATINUM demo today.

START MY FREE TRIAL