Consumer appetite for content is stronger than ever as consumers demand access to information, wherever and on the go. With these changes it is safe to say that digital publishing has quickly become an essential part of business models around the world.
In this article, we explain to you 6 effective ways digital publications can prove useful in your sales and marketing strategies and how Calaméo can help you implement them!
1) Utilize Email Marketing
Creating attractive email newsletters for your clients can be a major asset to your marketing strategy as it allows you to reach a place that most people use everyday – their inbox. You can optimize this platform even further by promoting valuable content up front to your readers with digital publications.
In the example below we see how the Calaméo marketing team used an email newsletter creatively to promote the Guided Tour digital publication. Note the use of descriptive text and bold graphics for maximum engagement.
2) Monetize your Digital Publications
The best marketing and sales experts leverage technology to convert audiences into buyers. With online publications you can link your readers directly to your advertiser’s website by using the Calaméo Editor. Instead of relying on your readers to have enough interest to remember to search the information displayed in a print advert, one simple link gets your reader to the advert in seconds.
3) Offer a Window to your Brand
Naturally you already have a website where you drive traffic via organic search, convert visitors to email subscribers and sell your numerous products, right? Don’t forget to showcase digital publications there too!
Online content consumption is at an all-time high, so displaying digital publications on your website is a great opportunity to get your message across to a target audience and build credibility in the eyes of potential customers. You can compile all of your online publications in your very own news stand using the Calaméo library widget to create a window to your brand and maximize the power of your digital content – a clever marketing tactic!
Here is an example of how our client EU Jacksonville makes their publications consultable via their website.
4) Content Lead Generation
As many of us know, “Content is King”, and can prove very effective in your marketing and sales strategies if executed successfully. Releasing digital publications can be highly useful for lead generation as it provides value up front, it can help educate potential leads and showcase your product or service in a creative way.
Calaméo offers Premium or Platinum users the possibility to add elements to digital publications to help make the content more accessible and improve the user experience.
In this example below, our client MS Vacances has enabled sharing, download and print options to allow for easy offline reading for their readers.
5) Videos
According to Cisco, video content will account for almost 69% of consumer internet traffic by 2020. Marketers who fail to capitalize on this do so at their own risk!
Videos are naturally engaging and, in an age of information overload, it’s important for marketers to offer content that is easy to digest. Calaméo enables Platinum users to insert Vimeo or YouTube videos in their digital publications to boost conversions and to offer a rich multimedia reading experience.
In the example below we see how the World DanceSport Federation is able to use video effectively to complement the content in their digital publication.
6) Include Strategic CTA’s
Call to Actions in your digital publications guide your readers through the buying journey and can turn visitors into loyal customers. The Calaméo Editor enables you to create buttons within the pages of your digital publications. This feature can be used to encourage “soft” actions (e.g., driving the user to another piece of content) or to promote an actionable next step (e.g., Subscribe to our YouTube channel now).
Check out an excellent example below by Healthy Mama magazine who promoted their Instagram account using a strong Call to Action.
There you have it. By now, we hope you can see just how important digital publications can be for your sales and marketing strategies!
If you have any other suggestions on ways digital publications can be useful to your sales and marketing strategies we would love to hear them! Reach out to us on Twitter or Facebook @Calaméo.