The 12th issue of Calaméo Magazine is now available!
Browse our brand-new issue on the theme of literature and reading:
If you’re passionate about literature, you’ll find what you’re looking for in this new issue of Calaméo Magazine. We’ve got some interesting stats, a spotlight on today’s literary landscape, as well as tips for finding your trademark voice, and a Spotify playlist to accompany your reading (and much more)!
💡 TIP: Missed a previous issue? No problem! Check out the full archive and browse through each issue.
We hope you enjoy this 12th edition of Calaméo Magazine! Let us know on Twitter (@Calaméo) what you think, and stay tuned for the next issue.
Online commerce is booming, and to stay competitive it’s crucial to adopt tools that maximize the visibility and appeal of your products. Integrating Shopify with Calaméo can dramatically improve your customers’ shopping experience and boost your sales. Here’s how to take advantage of this powerful synergy.
Increased product visibility
One of the main benefits of integrating Shopify with Calaméo is the increased visibility of your products. By incorporating items from your Shopify store directly into your Calaméo publications, you expose your products to a wider audience. Calaméo publications, such as sales brochures or interactive catalogs, offer a visually appealing presentation of your items. This interactive approach captures readers’ attention, allowing them to discover your products in an engaging and immersive way.
Smooth shopping experience
Another major advantage of this integration is the fluidity of the purchasing experience. When your products are featured in a Calaméo publication, interested readers can easily be redirected to your Shopify online store to finalize their purchases. This streamlined process allows customers to go from discovery to purchase in just a few clicks, improving their overall experience and increasing the chances of conversion.
Integrate special offers
Use your Calaméo publications to promote special offers, discounts or promotional codes. By integrating these promotions directly from your Shopify store, you encourage readers to visit your site to take advantage of exclusive offers. This strategy not only attracts more traffic to your online store, but also encourages impulse purchases thanks to the appeal of time-limited promotions.
Monitor performance
One of the great advantages of Calaméo is the ability to track the performance of your publications thanks to its integrated analytical tools. You can monitor the traffic and interactions generated by your publications. This valuable data enables you to evaluate the effectiveness of your marketing campaigns and adjust your strategy accordingly. By knowing your customers’ preferences and behaviors, you can fine-tune your publications to maximize their impact.
Sales support
Finally, your Calaméo publications can serve as valuable sales support. By providing detailed product information, user guides or customer testimonials, you help your potential customers make informed purchasing decisions. This informative and educational approach boosts consumer confidence in your products and improves conversion rates.
Conclusion
By connecting your Shopify account to your Calaméo account, you combine the best of both worlds: the power of a robust e-commerce platform and the flexibility of an interactive publishing tool. This integration enables you not only to increase the visibility of your products and enhance your customers’ shopping experience, but also to track the performance of your campaigns and provide effective sales support.
There’s a big change happening on Calaméo in 2021. That’s right—our new and improved “2021” viewer theme has launched. Find out everything you need to know about the “2021” theme!
What is the “2021” theme?
The “2021” theme is a new viewer interface for your publications on Calaméo. It should look familiar: we’ve based “2021” on the classic “Default” option. But the new theme offers you lots of improvements. First and foremost, our tech team has rebuilt the viewer for maximum comfort, usability and efficiency. You’ll notice that browsing is smoother, close reading is easier and—of course—that your publications look great.
What’s new?
Here are just a few of the updates you’ll enjoy in the “2021” theme:
More space for your documents in the viewer
Publisher’s choice of Book, Slide or Scroll mode
Improved navigation tools
Helpful Index mode to access thumbnails at a glance
Larger, streamlined buttons and icons
Intuitive zoom controls
New “Made with Calaméo” viewer watermark
Cohesive mobile experience
We think you’ll find “2021” simple to use, with the great features you’re used to like in-text search, custom logos and direct downloads. Check out an example below to see the new theme in action!
Can I still use the classic Calaméo themes?
If you are a PREMIUM or PLATINUM user, you can continue to use the classic Calaméo themes with your publications. To select a theme, go to the Design tab of your publication’s properties. Next, choose the theme you wish to use from the drop-down menu. Finally, click the green “PUBLISH” button to save your selection.
BASIC users do not have access to the classic Calaméo themes. However, BASIC users are free to define Book, Slide or Scroll mode for their publications in the “2021” theme.
What about changing the background?
Changing the viewer background is a feature exclusive to our PREMIUM and PLATINUM plans. As a result, BASIC users may not modify the background color or image in the “2021” theme.
PREMIUM and PLATINUM users should see no disruption to their existing publications and customization elements. You can make use of your custom logos, backgrounds and viewer themes as usual! For those planning to choose “2021” for upcoming publications, it’s important to be aware that your logo will be automatically resized in this theme. Therefore, we recommend using a horizontal version of your logo, in .PNG format with a transparent background.
Please note that BASIC users will no longer be able to display custom backgrounds for their publications.
What else do I need to know?
We’re delighted to be bringing the “2021” theme to all of our users and we hope that you find it modern, practical and fun. While you’re getting to know the new theme, please let us know if you have any questions or concerns! You can write to us at contact@calameo.com or visit our Help Center to submit a request. Plus, stay tuned for details about more changes coming to viewer themes right here on Calaméo.
