A great way to show off your digital publications is by making them a part of your website. Whether your online home is a small blog or a sprawling site, it’s easy to include documents published with Calaméo. Thanks to our advanced conversion technology and sophisticated HTML5 viewer, embedding publications can be as simple as hitting copy then paste.
However, you can always go beyond the basics with Calaméo. To help you make the most out of embedding your publications, we’ve collected all of our best tips into one handy Embeds Tutorial!
In this tutorial, you’ll find detailed information about four important aspects of successfully embedding your Calaméo publications:
What an embed is and when to use them
How to customize the look
Where to find viewership statistics
Best practices for embeds on mobile
Plus, plenty of examples and illustrations show you exactly how to get the results you want for your own publications.
The full Embeds Tutorial is available for you to browse, print or download below. We hope it helps inspire you to try incorporating your publications onto your website! And stay tuned for more great tutorials coming to Calaméo this year.
Want more tutorials from Calaméo? Check out our Custom Skins Tutorial or visit our Help Center for support in English, Spanish and French.
In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.
1. Embedly: add even more interactivity
Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:
Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.
For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:
Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.
One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:
Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.
To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:
In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.
As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.
The 12th issue of Calaméo Magazine is now available!
Browse our brand-new issue on the theme of literature and reading:
If you’re passionate about literature, you’ll find what you’re looking for in this new issue of Calaméo Magazine. We’ve got some interesting stats, a spotlight on today’s literary landscape, as well as tips for finding your trademark voice, and a Spotify playlist to accompany your reading (and much more)!
💡 TIP: Missed a previous issue? No problem! Check out the full archive and browse through each issue.
We hope you enjoy this 12th edition of Calaméo Magazine! Let us know on Twitter (@Calaméo) what you think, and stay tuned for the next issue.
