Host your logo and more on Calaméo!

Publishing a document online is good. Turning it into a real conversion tool is even better. With Calaméo, your catalogs, brochures, magazines, or presentations can become interactive assets capable of generating leads, boosting sales, and strengthening customer loyalty. In this blog post, discover step by step how to turn your publications into high-performing conversion tools.

Add forms to capture leads

The first step to transforming your publications into conversion tools is to create a direct point of contact with your readers. And nothing works better for that than an embedded form.

How to do it with Calaméo:

• Use our integrations: Fillout, Formbricks, Google Forms, Hubspot Form, Jotform, Mailchimp, Typeform (only available for PLATINUM accounts).
• Add your form directly in your publication using the Calaméo Editor.

Goal: Collect qualified leads directly from your content without sending visitors to an external page.

Track performance with Calaméo stats

Monitoring your content’s performance is essential. Calaméo provides detailed insights into how your readers interact with your publications.

Key metrics to watch:

• Views: Measure your publication’s reach.
• Average reading time: Identify the pages that engage readers the most.
• Interactions: Track clicks on forms, links, and videos.

Tip: You can also link your Calaméo account with Google Analytics 4 or Matomo using our integrations. (PLATINUM users only)

Add impactful calls-to-action (and even shopping links!)

A strong call-to-action (CTA) guides your readers to the next step: sign up, buy, download, or contact you. With Calaméo, you can go further by embedding your product links directly.

Examples of effective CTAs:

• “Discover our full collection”
• “Add to cart on Shopify”
• “Request a personalized quote”
• “Subscribe to our newsletter”

How to add them:

In the Calaméo Editor, you have several options:

• Add an external link.
• Add a Shopify link via our integration (PLATINUM users):
  → Link to a Shopify product page
  → Link to a cart page or special offer
  → Trackable shopping link to monitor clicks
• Add shopping links (PLATINUM users)

Example:

Imagine a snowboard catalog: when a reader clicks “Buy Now” they’re taken straight to the Shopify checkout page. Reading instantly becomes a seamless shopping experience.

Optimize your publication for conversion

To truly drive conversions, your publication should be designed as a smooth, enjoyable experience. Here are some tips:

• Focus on design and readability: Clean layouts and high-quality visuals make content easier to read.
• Simplify the journey: Avoid links that open too many tabs or take readers out of context.
• Test and adjust: Try different positions for forms or CTAs and monitor results with your stats.

Bonus: Combine your publications with your website

Did you know you can embed your Calaméo publications directly on your website and even create a digital library with our Calaméo library widget?
This is a great way to centralize your catalogs, brochures, and magazines while keeping all their interactive features. Visitors can browse, interact, and convert without ever leaving your site.

In summary

Your publications aren’t just reading material—they can be real conversion tools. With Calaméo, you can:

• Capture leads via embedded forms
• Analyze performance with detailed stats
• Direct readers straight to your products with shopping or Shopify links
• Turn readers into customers without leaving the publication

Ready to boost your sales with Calaméo? Try all our interactive features today by starting your 14-day free trial of Calaméo PLATINUM and create publications that convert!

In the competitive world of sales, salespeople must constantly seek innovative ways to optimize their processes and maximize their efficiency. Calaméo, the digital publishing platform, has established itself as an essential tool for creating and distributing interactive content. In this article, we’ll explore three integrations offered by Calaméo that are must-haves for salespeople: Shopify, Calendly and Hubspot Forms.

1. Shopify: add store products

Integrating Shopify into your Calaméo account gives you the opportunity to present your products interactively and attractively directly in your digital publications. Thanks to this integration, you can easily add links to products from your Shopify store, enabling your readers to click and buy in seconds. This transforms your brochures, catalogs or magazines into powerful sales tools, eliminating the barriers between product discovery and the act of purchase.

READ MORE : How to integrate Shopify to my Calaméo account?

2. Calendly: simplify appointment scheduling

Calendly is an automated scheduling solution that simplifies appointment booking. By integrating it with Calaméo, you offer your prospects the possibility of scheduling appointments directly from your publications. This integration is particularly useful for sales reps, as it reduces the need to go back and forth by e-mail, and allows you to capture leads when they’re most engaged. A simple click on a Calendly link embedded in your content and your prospects can choose a time slot that suits them, saving you precious time and increasing your chances of conversion.

READ MORE: How to integrate Calendly to my Calaméo account?

3. Hubspot Forms: collect contact information from qualified leads

Collecting accurate, relevant data on your leads is crucial to any effective sales strategy. By integrating Hubspot forms with Calaméo, you can include lead capture forms directly in your publications. This enables you to collect detailed information about your prospects and qualify them for personalized follow-up. The data collected can then be automatically synchronized with your Hubspot CRM, ensuring smooth, organized management of your contacts. This integration helps you turn your visitors into qualified leads ready to be contacted by your sales team.

READ MORE: How to integrate Hubspot Forms to my Calaméo account?

Conclusion

The integration of Shopify, Calendly and Hubspot Form with Calaméo offers a powerful synergy that can transform your sales approach. These tools not only enhance the interactivity and attractiveness of your publications, but also simplify appointment management and maximize lead data collection. By adopting these integrations, you’ll optimize your sales process, boost productivity and improve conversion rates. Don’t miss the opportunity to exploit the full potential of Calaméo and its innovative tools to boost your sales performance.

DISCOVER ALL OUR AMAZING INTEGRATIONS

Integrations are a feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.