Sharing smarter documents: How filesharing services fall short

In MARKETING
9 November 2018
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Filesharing tools have become an important part of modern digital life. Services like Dropbox store files on the cloud and synchronize them on different devices so that users can share and collaborate. However, they aren’t always the best option for distributing your documents online.

In this article, we will explain five ways that these services can fall short. Plus, learn why digital publishing can offer a great alternative to filesharing.

Lacks polish

Most popular filesharing services began as a tool that allowed users to work on a single file across multiple computers. For teamwork and individual use alike, filesharing is strongly associated with drafts and projects in progress. This can make it a poor choice for sharing finished work. We recommend publishing your reports, presentations and newsletters digitally for professional results.

Statistics not included

Whether you’re sharing sales material with a potential customer, circulating a memo to your team or publishing a magazine, you want information about how it is being viewed. Filesharing services generally do not provide readership statistics, so you won’t know if your audience has opened your document a dozen times or not at all. As an alternative to filesharing, opt for creating a digital publication on Calaméo. You’ll get insights on views and a full range of advanced statistics.

Limited enrichment

Although some filesharing services let users add external links and images to their documents, the possibilities for creating interactive publications are limited. With the Calaméo Editor, you can add links, video, audio and more to your publications in just a few clicks. Then all you have to do is share!

Privacy headaches

Filesharing services often require users to choose between making their documents available to everyone and approving viewers for private documents one-by-one. Want a single, private link to send to your whole mailing list? It’s easy with Calaméo. Just select “Allow access with a private URL” in your publication’s Properties. If you need more security, set up password protection for your documents with our Subscribers feature.

One look fits all

Since filesharing solutions focus on drafting, editing and modifying documents, they offer few options for tailoring your publication’s final appearance to your needs. Digitally published documents benefit from a dedicated viewer and on Calaméo, it’s fully customizable. You can add a logo, change the colors and even add your own buttons so that your publication matches your brand perfectly.

While filesharing services can be great for collaboration, digital publishing is a better fit for sharing professional, interactive documents with your audience. You’ll enjoy publications that look polished, smart privacy controls and advanced readership statistics. And the best part? Publishing on Calaméo is a breeze.

Sign up for free and start sharing smarter documents today!

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MARKETING

Improve the visibility and appeal of your travel offers with Calaméo

In MARKETING
19 December 2024

In the competitive tourism sector, standing out from the crowd is essential to capture travelers’ attention. With the rapid evolution of digital behaviors and the growing importance of digital marketing, travel professionals must equip themselves with high-performance tools to promote their offerings. Calaméo is an innovative solution for creating interactive digital publications, ideal for enhancing the visibility and appeal of your travel offers. Discover how Calaméo can transform your brochures and guides into captivating content!

The benefits of Calaméo for travel professionals

Publications that reflect your brand for greater impact

One of Calaméo’s key assets is its ability to transform your brochures, guides and catalogs into captivating, interactive digital publications. It’s an attention-grabbing format that respects your brand’s visual identity. Here’s how Calaméo helps you add value to your content:

  • Optimal quality of digital publications: Publications shared on Calaméo benefit from high visual quality and a professional appearance, reinforcing the credibility of your offer. Crisp images, perfectly legible text and a dynamic layout create an immersive experience for your readers, helping them to project themselves into your offers.

READ MORE: Optimize the viewer of your digital publications

  • Advanced viewer personalization: Thanks to customization options, you can adapt the viewer interface to your brand’s colors, integrate your logo and even choose background styles. This visual consistency is crucial to reinforcing your brand image and creating a unique, engaging experience for your potential customers.

READ MORE: Announcing our new Custom Themes Tutorial!

Optimized accessibility and sharing to maximize your audience

With Calaméo, it’s easier than ever to share your digital publications and make them visible to a wide audience, making it easier for you to reach your potential customers:

  • Share on social networks: Publish your brochures, catalogs or interactive travel guides on social networks to reach a wide and diverse audience. These sharing features increase the visibility of your offers among travelers and arouse their curiosity about your destination or services.

  • Easy integration on your website: You can integrate your Calaméo publications directly on your website, enabling visitors to discover your offers without leaving your page. This seamless integration enhances the user experience and invites your visitors to explore your services further, increasing the chances of conversion and engagement with your online audience.

READ MORE: The Complete Guide to Embeds: Part One

Calaméo lets you promote your travel offers in a professional and engaging way, while maximizing their visibility and accessibility to your target audience.

Maximize engagement with interactivity

Calaméo’s interactive features to captivate your readers

Interactivity is a major asset for capturing people’s attention and encouraging them to interact more with your content. Calaméo offers a full range of features to enhance engagement and bring your digital publications to life:

  • Polls and quizzes: Integrate fun quizzes on popular destinations, local activities or cultural anecdotes. These engaging elements captivate readers and encourage them to learn more about the experiences you offer, while allowing them to become actively involved in your content.

READ MORE: 3 reasons to include forms in your Calaméo publications

  • Immersive videos: Add videos to give a visual overview of places and activities, such as a guided tour or traveler testimonials. This dynamic content captivates readers by allowing them to visualize their future adventures and project themselves into the landscapes and experiences you offer.

READ MORE: How to integrate YouTube to my Calaméo account?

  • Integrated newsletter sign-up forms: With the integration of Mailchimp sign-up forms, readers can subscribe directly to your newsletter to receive special offers, recommendations and updates on your destinations. This feature turns your publications into a powerful lead generation tool for your business.

READ MORE: How to integrate Mailchimp to my Calaméo account?

  • Appointment booking forms: Let your readers book consultations or appointments directly online, simplifying the process of making contact. This feature is particularly useful for travel agencies or service providers wishing to offer personalized follow-up to potential customers.

READ MORE: How to integrate Calendly to my Calaméo account?

  • Clickable links to your offers: Insert direct links to your offers, booking pages or additional information. This facilitates the user journey, guiding them quickly to the information they need and increasing the chances of conversion into bookings.

READ MORE: How to add links to your publications on Calaméo: the video tutorial

Performance monitoring and analysis for continuous optimization

With Calaméo, take advantage of advanced analytic tools to gain an in-depth understanding of how your publications are performing, and refine your strategies accordingly:

READ MORE: Analytics made easy: Track your publications on Calaméo

  • Detailed analytics: Track views, time spent on each page, link click-through rates, and even specific interactions with interactive elements (quizzes, forms, etc.). This valuable data gives you a clear picture of what holds your readers’ attention and what can be optimized to further captivate your audience.

READ MORE: How to integrate Google Analytics 4 to my Calaméo account?

  • Continuous content optimization: By regularly analyzing the performance of your publications, you can identify the most engaging pages or elements and adjust your future content for maximum impact. This ongoing optimization ensures that your travel offers always capture interest, and that your marketing strategies remain effective and relevant.

READ MORE: How to integrate Matomo to my Calaméo account?

By integrating these interactive features and analyzing their impact, Calaméo becomes a true ally in transforming your publications into powerful, engaging and conversion-oriented tools.

Examples of content you can create with Calaméo to promote your travel offers

The possibilities are endless when you use Calaméo to promote your travel offers. Here are just a few of the types of content you can create to showcase your destinations and services:

  • Destination brochures: Create attractive brochures showcasing your key offers, attractions and activities, incorporating captivating images and key information to engage travelers.
  • Detailed travel guides: Offer comprehensive guides including restaurant recommendations, sightseeing itineraries, practical tips and information on local culture to enrich your customers’ experience.
  • Special offers and promotions catalogs: Highlight your special offers, packages and upcoming events in interactive catalogs that attract attention and encourage your readers to book.

Conclusion: use Calaméo to promote your travel offers

Calaméo is an invaluable tool for travel professionals wishing to improve the visibility and appeal of their offers. By creating captivating visual content, facilitating sharing and increasing engagement through interactive features, Calaméo offers a complete and effective solution to the marketing challenges facing the sector.

Start using Calaméo today to transform your brochures, guides and catalogs into interactive and engaging tools. Take advantage of this opportunity to innovate and make your brand shine in the tourism market!

Request your free 14-day Calaméo PLATINUM trial and test all our professional tools today!

MARKETING

Newsletters (Part two): Making your newsletter a success

In MARKETING
17 March 2022

Welcome to the second and final part of our series on online newsletters. The first article in this series focused on the content of your newsletters (for a refresher, here is part one). In part two, we will focus on the important steps to take before and after creating your newsletter to ensure its success.

Set goals and track statistics

Before sending – or even creating – your newsletter, you will first need to determine your newsletter KPIs, or Key Performance Indicators. These are the metrics that you set in advance to help measure the success of your publication. Once you determine your metrics, you can set goals around them.

There are many reasons for setting goals for your newsletter. Perhaps you want to sell ads, or you are hoping to reach an international audience. So before starting your newsletter, establish your goals and the metrics to measure them by (we can help!).

After you have set your goals, created your newsletter, and shared it with your audience, you will be able to track your publication’s statistics. By tracking who reads your newsletter, which links get clicked, and the devices your readers are using, you will be able to tailor your future newsletters to your audience and reach your goals. Luckily, Calaméo users have access to their publications’ statistics to track how well they are performing! For further insights, PLATINUM members can link their Calaméo accounts to Google Analytics.

💡 TIP: Learn all about analytics with Calaméo and which goals to set for your publications!

Private vs. public

With digital publishing, you have the luxury of choice when it comes to distributing your publication: disseminate your newsletter far and wide, or share it with just a select few. You can target your newsletter to a small audience or make your publication available to everyone.  If you change your mind down the road about who can view your newsletter, you can adjust your privacy settings – even after you’ve published the document.

By opting to make your newsletter public, the text may be indexed by search engines. If there is information that you don’t want available to the public, make sure to set your publication to private.

There are a few options if you decide to make your publication private. You can:

  • Make your publication available to you only.
  • Make your publication available through a private URL. This means that your publication will only be accessible to those you share the private URL with, it will not appear on the Calaméo website nor will it be indexed by search engines. This option is available to all users. 
  • For a more secure private access, PREMIUM and PLATINUM users can make their publications available only to their Subscribers, through username and password access.

Distribution

Finally, a crucial aspect of newsletters is how they are distributed. You’ve chosen who to send your newsletter to, so now it’s time to choose how you’d like to share your newsletter with your audience.

Consider the following options:

Try a system of A/B testing to see which distribution methods work for you. Find the best channel for your requirements and your readers’ needs. Sending your publication via the appropriate channel will increase the likelihood that your audience will open your newsletter and actually read it!

Ready to start?


Newsletters are an efficient and fun way to share professional or personal news. Keep employees, students, families, club members, and stakeholders up to date with a digital newsletter hosted on Calaméo. With partss one and two of this series, you should have all the tips you need to create and share an excellent newsletter. Are you ready to start? Try our free 2-week PLATINUM demo and take advantage of all the features Calaméo has to offer!