SEO : 5 tips to improve your ranking

In MARKETING
30 March 2023
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The search engine optimization or SEO is a set of techniques to optimize the visibility of a website in search results. It is a major issue for companies that want to improve their visibility on the internet. In this article, we will give you 5 tips to improve your ranking and gain visibility on search engines.

1. Produce quality content

Content is a key element for SEO. Search engines attach great importance to the quality and relevance of content published on a website. It is therefore important to produce original, relevant and quality content to improve your SEO. The content must be structured, easy to read and to understand for the reader.

2. Work on your keywords

Keywords are terms or expressions that describe the content of your website. They allow search engines to understand the subject of your site and to display relevant results for Internet users. It is therefore important to choose your keywords well and to use them strategically in your content. It is also important not to abuse keywords to avoid being penalized by search engines.

3. Optimize the structure of your website

The structure of your website can have an important impact on your SEO. It is important to have a clear and easy-to-navigate site structure for Internet users. Search engines also place great importance on the structure of your website. It is therefore important to optimize the structure of your site by using meta tags, titles and descriptions for each page.

4. Use social media

Social media is a great way to promote your website and improve your SEO. By sharing your content on social media, you can attract new visitors to your website. Links shared on social media can also improve your SEO by increasing the number of links pointing to your website.

5. Assess your results

It is important to regularly monitor your SEO results to know if your efforts are paying off. Use analytics tools to track your traffic, search engine rankings and backlinks. These tools will allow you to know what is working and what is not and adjust your strategy accordingly.

Conclusion

Improving your SEO is a long-term job that requires time and effort. By following these 5 tips, you can improve your SEO and gain visibility on search engines. Don’t forget that SEO is a constantly evolving field, so it’s important to stay on top of the latest trends and regularly update your strategy.

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Generate leads with digital publishing

In MARKETING
15 October 2020

Thanks to digital marketing, getting the word out about your business has never been easier. However, it often takes time for a potential customer to go from visiting your website to buying your product. A strategy to generate leads can help make sure that you identify interested users. Then, follow up and make the sale!

In this article, we will reveal simple ways to put your digital publications to work as lead generation tools.

The pop-up contact form is a classic method to generate leads online that we have mentioned before here on the blog.

While pop-up forms are a great choice, especially if you are producing exclusive content, they can be time-consuming to manage. Consider an even more streamlined, user-friendly approach: a smart Contact button.

Why does a Contact button help generate leads?

No matter what kind of content you are publishing digitally, you’ll want readers to be able to contact you as easily as possible. Our Editor lets you add links inside your publication for users to email or call your business.

Creating a Contact button makes an easy path from browsing your content to getting in touch. As a result, users benefit and you capture high-quality leads. In fact, this simple tool saves readers from having to:

  • return to your site
  • hunt for contact info
  • open their inbox
  • enter your email address

That’s a lot of work just to ask a question! Instead, potential customers are free to check out your publication, click your contact link and call or email you instantly.

How to add a Contact button to your publications

Once you have decided where your contact links will appear in your publication, all you need to do is open it with the Calaméo Editor.

Next, select the External Link icon and draw a link in the place you’ve picked for a contact link.

Add external link in Calaméo Editor

To create an email message from your contact link, enter “mailto:” followed by your business’s email address in the External link field. If a reader clicks this link, her computer’s email client will open a new message to the chosen address.

Example email contact link

To add a telephone link, enter “tel:” followed by your business’s phone number in the External link field. Your readers can place a call directly from your publication just by clicking the link!

Example telephone contact link

💡 TIP: Note that telephone contact links are only authorized for devices with native telephone capabilities, such as tablets and smartphones. Email contact links work on any device.

How to add a Contact button to the viewer

By investing a little extra time, you can also make use of contact links in our publication viewer to generate leads. We recommend creating a custom Skin to include a Contact button. Here’s an example in the toolbar of our Default:

Example contact link in viewer toolbar

You can learn more about how to design your own Skin on our Developers page or in our illustrated, step-by-step tutorial. Plus, making changes is easier than ever with our Elements feature, which lets you edit your publication’s viewer Skin right in your Calaméo account. 

Whether you prefer a Contact button on the page or in the viewer, it’s a must-have for generating leads from your online content. And with Calaméo, you never have to sacrifice the immersive experience offered by digital publications for seamless customer contact.

In short, contact links are one more way that interactive digital publishing on Calaméo helps your business go beyond the PDF!

To try out these ideas to generate leads with digital publishing, request your 14-day PLATINUM Demo. You’ll enjoy access to all the great features of our professional plan, no credit card required.

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MARKETING

4 ways to boost user experience for your publications

In MARKETING
1 March 2018

Digital design is always evolving and in recent years user experience has been a major focus. Also known as UX, user experience involves improving how people interact with digital products and services. And it’s become a key investment for modern businesses. That’s because a great user experience can encourage visitors to spend more time on your website, help them view your brand positively and even increase sales.

Luckily for our publishers, Calaméo offers an exceptionally user-friendly HTML5 reader that allows their documents to shine on every device. But there are a few simple steps you can take to create an even better experience for your online audience! Learn about four essential UX principles and how to apply them to your digital publications.

Use consistent visuals

A top rule for ensuring great user experience is committing to one, coherent graphic design. Whichever fonts, colors and layouts you have chosen for your documents, they should match the visual identity of your business. Otherwise, too many different graphic elements risk overwhelming your online audience and can negatively impact UX.

So how do you create a seamless visual transition between your brand and your digital publications? To start, you can customize the appearance of the viewer. For example:

  • Choose a background for the viewer to harmonize with your website.
  • Upload your own image to reflect your branding.
  • Build a custom theme and fine-tune the viewer right down to the font.

Reduce friction

For UX designers, “friction” is anything that gets between users and their goals. For digital publishers, this often means not ensuring optimal readability for their online documents. When publishing on Calaméo, take a moment to select the best options for your publication in its properties. Easy ways to reduce friction include:

Rely on established UX elements

Thanks to decades of digital culture, certain features of user experience are already understood and expected by just about everybody. For instance, Internet users expect that clicking a logo in the top left-hand corner of a web page or window will return them to the home page.

user custom logo publication example

The publication above from County of Brant shows a great example of this strong UX element. With Calaméo, it’s simple to place your logo directly in the viewer and add a link. Take advantage of it in your digital publications to increase traffic to your site!

Encourage action

Do you wish you could:

  • Let your readers follow your business’s social media accounts in just one click?
  • Modify a button in the viewer to include a call to action, such as “Download now”?
  • Create a smart contact button in the viewer to help generate leads?

Then you need to explore Calaméo’s custom themes feature. Because of its unique flexibility, you can adapt the user experience of your digital publications to best serve your business’s goals. Check out this example from Office de Tourisme de Bordeaux Métropole:

user custom theme publication example

We’ve put together an illustrated tutorial to show you how to get started customizing your theme. But to discover the full range of possibilities, take a look around our Developer resources.

From one-click options to made-to-measure themes, Calaméo gives you powerful tools to create the best possible user experience for your digital publications.

Our PLATINUM plan includes all the must-have features to boost your digital publications’ UX. Request your free, two-week demo and try them out today!

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