We are pleased to share the newest issue of CALAMEO Magazine with you!
Who says a new start is only reserved for January 1st? In the pages of our latest issue, you will find an abundance of inspiration, especially if your projects could benefit from a little revitalization. The Renewal issue is full of great tips: rediscovering your creativity, a fresh mood board, a new look at old technology, and more. Plus, we take a walk down memory lane and also share news about a refreshed look of our own at Calaméo!
In the world of digital marketing, it’s crucial to stand out from the crowd with interactive, engaging content. Calaméo offers you a powerful solution for transforming your documents into dynamic, engaging experiences. What’s more, to maximize the impact of your publications, Calaméo now offers the option of adding interesting integrations. This article presents four essential integrations on Calaméo that will help all marketers boost their marketing strategies: Embedly, Shopify, Hubspot Form and Google Analytics 4.
1. Embedly: add even more interactivity
Embedly’s integration with Calaméo enables you to enrich your publications with a wealth of interactive content. Embedly supports the integration of videos, images, maps and much more. Here’s why this integration is a must:
Visual enrichment: Add YouTube videos, tweets, Instagram posts directly into your documents to capture your readers’ attention.
Increased engagement: Interactive content holds more interest and encourages readers to spend more time on your publications.
Flexibility: With over 600 content types supported, Embedly lets you diversify your approaches and test what works best for your audience.
For marketers working in e-commerce, Shopify’s integration with Calaméo is a major asset. Here’s how this integration can transform your publications:
Direct monetization: Integrate your Shopify products directly into your brochures, catalogs or magazines, enabling readers to buy without leaving the document.
Cross-promotion: Highlight complementary products or special offers directly in your content, increasing your sales opportunities.
Ease of use: Adding Shopify products to your publications is quick and easy, allowing you to keep your catalogs up to date with the latest offers.
One of the main challenges for any marketer is generating qualified leads. By integrating Hubspot forms into your Calaméo publications, you can turn your readers into leads. Here are the benefits:
Data collection: Integrated forms enable you to collect valuable information about your readers, helping you to better understand your audience.
Automation: Data collected via Hubspot can be automatically integrated into your CRM, simplifying lead management.
Personalization: Tailor your forms to target specific information and personalize future communications according to your prospects’ needs and interests.
To optimize your marketing strategies, it’s crucial to measure the impact of your publications. The integration of Google Analytics 4 (GA4) on Calaméo gives you the detailed statistical tracking you need. Here’s why GA4 is essential:
In-depth analysis: GA4 provides detailed insights into your readers’ behavior, enabling you to identify what’s working and what needs to be improved.
Conversion tracking: Measure the effectiveness of your campaigns and identify key conversion points in your publications.
Continuous optimization: Use the data collected to fine-tune your content and strategies, ensuring continuous improvement in your marketing performance.
As marketers, using Calaméo for your digital publications already opens up many possibilities, but integrating tools such as Embedly, Shopify, Hubspot Form and Google Analytics 4 can radically transform your marketing strategies. These integrations enable you to create more interactive content, sell directly from your publications, generate qualified leads and accurately track your performance. Don’t miss the opportunity to take full advantage of these integrations to optimize your marketing efforts and engage your audience in effective and innovative ways.
For quite a while, we’ve been blogging about digital publishing and showing you how to do more with your documents online. That’s why it was time to give the Calaméo blog a whole new look. Now, there’s even more to explore.
Ready for your tour?
First up, our homepage offers tons of great content to discover. Flip through the headlines to check out some of our top articles, then head to the “Latest” section to see the most recent posts. Plus, the selection of “Recommended” posts is updated regularly with great reads from our archives.
Speaking of archives, it’s easier than ever to browse all of the blog’s content thanks to new categories. You can choose from:
PUBLISHING: All about how to publish your documents online.
BEST PRACTICES: Tips and tricks for making the most out of digital publications.
STRATEGY: The best ideas and smartest trends focused on content and commerce.
NEW: Announcements, updates and news from Calaméo.
You’ll also find the Library page handy for keeping up to date with Calaméo’s publications. Built using our own Library widget feature, this section provides easy access to our in-depth, illustrated Tutorials series and CALAMÉO magazine. And watch for even more to come in 2021!
In addition to these new features, we’ve improved some existing parts of the Calaméo blog. For example, switching between English and French is simple. Just choose the language you prefer in the top navigation bar, from any page. We’ve also made the search bar easier to find and use. But if you can’t find what you’re looking for on the blog, no sweat: scroll down and click the link to visit our Help Center.
Best of all, the Calaméo blog and all its posts are ready to read and share on any device. We hope that you’ll enjoy getting to know the new look, learning more about digital publishing and following the great content we have planned.
Come back soon for new articles, fresh ideas and more in 2021!
