Search engine optimization (SEO) is key to the success of any website. To improve your site’s visibility and attract targeted traffic, it’s important to optimize your content. In this article, we’ll look at three ways to optimize your content for SEO.
Use the right keywords
The use of relevant keywords is essential for good SEO. Search engines use sophisticated algorithms to determine which pages best match search queries. By using the right keywords in your content, you can help search engines understand the purpose and theme of your page. It’s important to choose keywords that are relevant to your content and popular with your target audience. Keyword research tools such as Google AdWords Keyword Planner can help you find the most relevant keywords for your content.
Create quality content
Quality content is essential for good SEO. Search engines favor pages that offer a satisfying user experience. This means your content should be informative, well-structured and easy to read. By creating quality content, you can also increase the chances that other websites will link to you, which is another key element for good SEO.
Optimize title and description tags
Title and description tags are important elements for the natural referencing of your content. Title tags appear at the top of every page and give search engines an idea of what the page is about. Description tags are the snippets of text that appear below the title in search results. By optimizing these tags with relevant keywords and useful information, you can increase the chances of users clicking on your link in search results.
Conclusion
By following these three techniques, you can optimize your content for SEO and increase the visibility of your website. Using relevant keywords, creating quality content and optimizing title and description tags are key elements of good SEO. By keeping these elements in mind, you can improve the relevance of your content to search engines and attract targeted traffic to your website.
Welcome to the second and final part of our series on online newsletters. The first article in this series focused on the content of your newsletters (for a refresher, here ispart one). In part two, we will focus on the important steps to take before and after creating your newsletter to ensure its success.
Set goals and track statistics
Before sending – or even creating – your newsletter, you will first need to determine your newsletter KPIs, or Key Performance Indicators. These are the metrics that you set in advance to help measure the success of your publication. Once you determine your metrics, you can set goals around them.
There are many reasons for setting goals for your newsletter. Perhaps you want to sell ads, or you are hoping to reach an international audience. So before starting your newsletter, establish your goals and the metrics to measure them by (we can help!).
After you have set your goals, created your newsletter, and shared it with your audience, you will be able to track your publication’s statistics. By tracking who reads your newsletter, which links get clicked, and the devices your readers are using, you will be able to tailor your future newsletters to your audience and reach your goals. Luckily, Calaméo users have access to their publications’ statistics to track how well they are performing! For further insights, PLATINUM members can link their Calaméo accounts to Google Analytics.
💡TIP: Learn all about analytics with Calaméo and which goals to set for your publications!
Private vs. public
With digital publishing, you have the luxury of choice when it comes to distributing your publication: disseminate your newsletter far and wide, or share it with just a select few. You can target your newsletter to a small audience or make your publication available to everyone. If you change your mind down the road about who can view your newsletter, you can adjust your privacy settings – even after you’ve published the document.
By opting to make your newsletter public, the text may be indexed by search engines. If there is information that you don’t want available to the public, make sure to set your publication to private.
There are a few options if you decide to make your publication private. You can:
Make your publication available to you only.
Make your publication available through a private URL. This means that your publication will only be accessible to those you share the private URL with, it will not appear on the Calaméo website nor will it be indexed by search engines. This option is available to all users.
For a more secure private access, PREMIUM and PLATINUM users can make their publications available only to their Subscribers, through username and password access.
Distribution
Finally, a crucial aspect of newsletters is how they are distributed. You’ve chosen who to send your newsletter to, so now it’s time to choose how you’d like to share your newsletter with your audience.
Linking a private URL for your recipients via email or another channel
Try a system of A/B testing to see which distribution methods work for you. Find the best channel for your requirements and your readers’ needs. Sending your publication via the appropriate channel will increase the likelihood that your audience will open your newsletter and actually read it!
Ready to start?
Newsletters are an efficient and fun way to share professional or personal news. Keep employees, students, families, club members, and stakeholders up to date with a digital newsletter hosted on Calaméo. With partss one and two of this series, you should have all the tips you need to create and share an excellent newsletter. Are you ready to start? Try our free 2-week PLATINUM demo and take advantage of all the features Calaméo has to offer!
As long as people have been selling things, they’ve been finding ways to attract customers. In other words, marketing goes a long, long way back. But did you know that some of the most important innovations in the history of marketing came from France?
Since we’re originally from Paris ourselves here at Calaméo, we took a look at five modern marketing innovations Made in France. Read on to learn more (and grab our très chic infographic to share)!
Free shipping (1852)
Before we dig in to the first innovation on our list, try to remember a time without free shipping. Does it seem like we were still paying those painful “shipping and handling” fees only a few years ago? Although free shipping feels like a 21st century necessity, customers of the French department store Le Bon Marché were already enjoying it in 1852. Any purchase over 25 Francs would be delivered to your home—at no extra charge.
And that’s not all. Le Bon Marché was the birthplace of a shopping revolution, thanks to new techniques such as newspaper advertising, in-store lounges and hands-on product displays. One last very modern feature to mention? A generous returns and exchanges policy.
Michelin Guide (1900)
Another of today’s marketing trends with a surprisingly long history is content marketing. Many trace its origin to France in 1900, when a tire company called Michelin published its first guide to the restaurants of France. With its free Guide, Michelin was hoping to encourage more French people to get behind the wheel and go grab dinner somewhere new. More hungry drivers traveling meant more tires to sell and marketing history was made.
Over the years, the Michelin Guide has evolved and grown into a powerful standalone brand. The coveted three-star rating still indicates that a restaurant is “worth a special journey” to visit. And content marketers everywhere are still trying to repeat its success.
Eiffel Tower ad (1925)
By the early 20th century, outdoor advertising was booming. Posters covered city walls, shops put up signs and billboards were appearing all over. More importantly, lots of these signs began making use of electricity to catch people’s attention in the 1920s. But something totally new was French automaker Citroën’s renting out the Eiffel Tower to use as a giant, electric ad. In 1925, the brand lit up the landmark with more than 250,000 bulbs spelling out CITROEN down the iconic structure.
This innovation capitalized on a famous monument, Paris’s century-old “City of Lights” nickname and new technology to make Citroën a part of the skyline. Plus, it created a true event: the ad illuminated the Eiffel Tower every year until 1934.
Online news (1984)
The history of marketing in France took a big step forward in 1984, when media companies first started publishing news and other types of content online. However, it wasn’t quite the “online” that we know today as the internet. Although the world wide web was born in the 1960s, another kind of network was developed in France: the Minitel. Accessed via telephone, Minitel terminals let users connect to an entire ecosystem of online information and services.
Almost as soon as Minitel became available to French consumers, media companies like the newspaper Libération published content to the service. While the Minitel network was closed in 2012, French marketers proved that they were ready to experiment with new channels, monetization and technology.
Beauty AR (2017)
In the same vein, the last French marketing innovation on our list has to do with using technology to connect with customers. Released in 2017, the “Virtual Artist” feature on French beauty company Sephora’s app takes advantage of shoppers’ mobile phones to help solve a difficult problem: how to try out new makeup outside of the store. Using the app’s augmented reality tech, beauty fans can virtually apply different products and shades—then shop what they love.
Because the Pokémon Go phenomenon had already gotten quite a few users acquainted with augmented reality on their phones, Sephora’s Virtual Artist came along at a great time. And the beauty AR trend is still going strong today.
That concludes our quick look at milestones in the history of marketing from France. What’s next for marketing innovations: virtual reality, the 5G network or voice? Only time will tell what the next entry on our list will be. Until then, click here to download our infographic to save and share.
Need to get innovative with your own marketing strategy? Sign up today for your free Calaméo account and kickstart your business’s digital publishing.
