How to optimize content for SEO?

In MARKETING
6 July 2023
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Search engine optimization (SEO) is key to the success of any website. To improve your site’s visibility and attract targeted traffic, it’s important to optimize your content. In this article, we’ll look at three ways to optimize your content for SEO.

Use the right keywords

The use of relevant keywords is essential for good SEO. Search engines use sophisticated algorithms to determine which pages best match search queries. By using the right keywords in your content, you can help search engines understand the purpose and theme of your page. It’s important to choose keywords that are relevant to your content and popular with your target audience. Keyword research tools such as Google AdWords Keyword Planner can help you find the most relevant keywords for your content.

Create quality content

Quality content is essential for good SEO. Search engines favor pages that offer a satisfying user experience. This means your content should be informative, well-structured and easy to read. By creating quality content, you can also increase the chances that other websites will link to you, which is another key element for good SEO.

Optimize title and description tags

Title and description tags are important elements for the natural referencing of your content. Title tags appear at the top of every page and give search engines an idea of what the page is about. Description tags are the snippets of text that appear below the title in search results. By optimizing these tags with relevant keywords and useful information, you can increase the chances of users clicking on your link in search results.

Conclusion

By following these three techniques, you can optimize your content for SEO and increase the visibility of your website. Using relevant keywords, creating quality content and optimizing title and description tags are key elements of good SEO. By keeping these elements in mind, you can improve the relevance of your content to search engines and attract targeted traffic to your website.

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MARKETING

How to optimize your publications for social media posts

In MARKETING
18 January 2018

Social networks are a simple, efficient channel for letting readers know about your digital publications. But not all shares are equally effective. For example, garbled text and broken links will attract fewer clicks than well-prepared content. To optimize your publications for best results in social media posts, you can take a few easy steps in just five minutes.

In this article, we’ll be highlighting quick fixes that give your publications a professional look for sharing on Facebook, Twitter and more.

Add a clear title

When you share a link to your Calaméo publication on social media, its title has a big place in the post. In fact, the title usually appears in a bigger and/or bold font. As a result, you should be sure to choose a clear, concise title for your publication. Even better, include keywords to interest your audience. Avoid including information like the file size and type that may distract or confuse readers.

 Get descriptive

A short description is a great opportunity to introduce your publication to potential readers scrolling through their social media feeds. Since the description text appears in the link preview, make it count. We recommend that you give an overview of your publication’s contents, in addition to a strong CTA. And of course, always review your social media post to double-check the formatting—making changes to the description on Calaméo is painless.

Showcase bold covers

Your publication’s cover image will be shown in the link preview on social media, so it should stand out! First, make sure your publication has a dedicated cover page. Next, consider the design. To catch the eye of curious readers, you may prefer a bold, colorful cover instead of a white background and small type. Check out the example below:

Check privacy settings

In order to share your publications on social media, you first need to verify that they are accessible to the right audience. You can share a private publication that has been authorized for access with a private URL. Or you may also configure a private publication for subscriber access. Your subscribers will then be directed to log in with the unique username and password that you have defined for each of them.

Select link options

Once all of your publication’s properties are prepared, it’s time to choose the link that you want to share on social media. You can either link to the overview page of your publication on Calaméo or directly to the viewer. Want to highlight a particular section in your post? Just add ?page= followed by a page number to the publication URL. Your link will bring readers straight to that page.

💡TIP: If you’re sharing a publication on Facebook, try using the Sharing Debugger to confirm that the title, description and cover display properly before you hit post.

Include hashtags

Tags and hashtags are a smart tool to help more people discover your publications on social media. A little research will tell you which hashtags related to your business or activity are most popular. But don’t be afraid of less-used, quirkier hashtags either—they can add personality to your posts. Tagging other accounts or pages should only be used when relevant, such as tagging a business featured in an article of your publication.

With these quick and easy tips you should be ready to optimize your digital publications for social media posts. And if you want even more ideas to develop your sharing strategy, head on over to our Digital Publisher’s Guide to Social Media.

We love to see the amazing content our users publish on Calaméo! Tag us @calameo on Facebook, Twitter and LinkedIn. Or show off your best covers with the #CalameoCoversClub hashtag for a chance to be featured on our homepage.

MARKETING

Content marketing: why you should create evergreen content

In MARKETING
19 January 2023

In the world of strategic marketing, we use a lot of technical terms, and sometimes it’s hard to get your head around them when you’re just starting out. So what is “evergreen” content? And why is it important to create this type of content as part of your digital strategy? 

What is evergreen content?

Evergreen content is a type of content that is not dependent on current events and remains relevant over time: it is timeless. The audience will always be able to find information in it that is interesting, regardless of whether they view it when it comes out, or 5 years later. 

Why should you create evergreen content?

Evergreen content is a real tool for your brand, your marketing strategy and your digital strategy. It brings many benefits, and should be the foundation of your content marketing strategy.

Here are the major benefits of evergreen content in your strategy:

  • Assert your expertise: offering high value-added and timeless content will allow you to have an expert image with your customers and prospects. 
  • Improve your SEO: your cold content is more efficient to improve your SEO, because it will still attract readers, even after months of online publishing, and is generally more qualitative and longer than hot content. 
  • Optimize content creation: on the one hand, you will need less time to make sure your content is updated, and on the other hand it will also allow you to recycle it several times and in various formats.
  • Attract a qualified audience: your cold content will ensure you a qualified audience, because it is typically informative content, with high added value and which gives confidence in your brand.

As you can see, these are very important benefits. You should definitely include evergreen content in your content marketing strategy to optimize it.

Examples of evergreen content for your brand

Since it is now clear that evergreen content is very important for your brand, here are some examples of content to create: 

  • FAQs: answer the questions most frequently asked by your customers and prospects.
  • Tutorials: explain how to use your product.
  • White papers: show your expertise on a specific topic.
  • Case studies: demonstrate the usefulness of your product from your customers’ perspective
  • Infographics: Put useful information in an easily shareable and saveable format. 
  • “How-to” blog posts: Inform your audience about best practices and key topics in your industry.

You can adapt this list as you wish: make tutorials in the form of videos or guides, for example. Offer a live Q&A and repost the replay so it’s always available. And much more! Just make sure your content is useful and will remain timeless by sticking to your brand and its identity as much as possible. 

In conclusion, it’s important for your brand to create evergreen content, whether it’s to fortify your brand image, establish your expertise or improve your SEO.

However, content discussing hot topics should not be totally eliminated from your content marketing strategy. Company news, such as the arrival of a new product on the market, or the organization of an event, is an opportunity to create content that helps connect your audience to your brand.

In this idea, Calameo is your best asset for the online publishing, distribution and statistical follow-up of all your contents. Test the extent of our professional and innovative digital publishing offer now with our 15-day free trial. Request your free trial of Calaméo PLATINUM by clicking here.