In the competitive world of sales, salespeople must constantly seek innovative ways to optimize their processes and maximize their efficiency. Calaméo, the digital publishing platform, has established itself as an essential tool for creating and distributing interactive content. In this article, we’ll explore three integrations offered by Calaméo that are must-haves for salespeople: Shopify, Calendly and Hubspot Forms.
1. Shopify: add store products
Integrating Shopify into your Calaméo account gives you the opportunity to present your products interactively and attractively directly in your digital publications. Thanks to this integration, you can easily add links to products from your Shopify store, enabling your readers to click and buy in seconds. This transforms your brochures, catalogs or magazines into powerful sales tools, eliminating the barriers between product discovery and the act of purchase.
Calendly is an automated scheduling solution that simplifies appointment booking. By integrating it with Calaméo, you offer your prospects the possibility of scheduling appointments directly from your publications. This integration is particularly useful for sales reps, as it reduces the need to go back and forth by e-mail, and allows you to capture leads when they’re most engaged. A simple click on a Calendly link embedded in your content and your prospects can choose a time slot that suits them, saving you precious time and increasing your chances of conversion.
3. Hubspot Forms: collect contact information from qualified leads
Collecting accurate, relevant data on your leads is crucial to any effective sales strategy. By integrating Hubspot forms with Calaméo, you can include lead capture forms directly in your publications. This enables you to collect detailed information about your prospects and qualify them for personalized follow-up. The data collected can then be automatically synchronized with your Hubspot CRM, ensuring smooth, organized management of your contacts. This integration helps you turn your visitors into qualified leads ready to be contacted by your sales team.
The integration of Shopify, Calendly and Hubspot Form with Calaméo offers a powerful synergy that can transform your sales approach. These tools not only enhance the interactivity and attractiveness of your publications, but also simplify appointment management and maximize lead data collection. By adopting these integrations, you’ll optimize your sales process, boost productivity and improve conversion rates. Don’t miss the opportunity to exploit the full potential of Calaméo and its innovative tools to boost your sales performance.
For many businesses, showcasing digital publications on their own website is a great business solution. Clients can enjoy the convenient presentation and interactive features of catalogs, magazines and more all while browsing the brand’s site.
To help you take advantage of this powerful tool, we’ve created a complete guide to embedding your publications!
In part three of this series, we will explain how to track the statistics of your embedded publications and tips for mobile responsiveness.
Measuring Performance
Once your publications are available on your site, looking exactly as intended, they’re ready for visitors to read, click and explore. It’s also time to start measuring the performance of your embedded publications.
Understanding the sources of your audience is easy with Calaméo’s advanced statistics. All users have access to Source data in the Statistics tab of their accounts, which shows the percentage of your publications’ views that take place on Calaméo, in embeds and from a Library Widget.
Our PREMIUM and PLATINUM plans allow you to break down Source data across a range of other stats. For example, you may wish to see what percentage of readers are clicking links in your embedded publications or whether embedded publications are read for longer.
Mobile Responsiveness
Your Calaméo account statistics will also help you to understand how readers prefer to view your embedded publications: on their desktops, smartphones or tablets. If you notice a high percentage of viewers using mobile devices, you should consider ensuring that your embed is fully responsive.
While our viewer is always responsive on mobile, it’s important that your site is set up for a responsive embed using the Calaméo embed code. Each website is different and has its own specific needs, but here are the basics:
Define the width attribute in the iFrame tag of your publication’s embed code as 100%
Check that the container for your Calaméo embed code is correctly configured for responsive display
It may also be a good idea to test the display of your publication’s links, videos and other interactive elements on mobile so that they are comfortably sized for readers to enjoy on smaller screens.
That brings us to the end of our Complete Guide to Embeds series! You should now have all the information you need to make the most out of your embedded publications.
Have you embedded a Calaméo publication on your blog or website? We’d love to see your best work! Tag us @calameo on Facebook and Twitter or on Instagram@calameo_publishing.
In the digital age, virtual libraries have become essential tools for organizing, sharing and accessing online resources. Thanks to technological advances and new solutions such as the Library Widget from Calaméo, it’s easier than ever to create a virtual library that meets users’ modern needs. In this article, we’ll explore the key steps to creating your own virtual library and show you how to make the most of the tools available.
A virtual library is an organized collection of digital documents, accessible online. Unlike ordinary libraries, virtual libraries offer unlimited accessibility, simplified content management and the ability to adapt to the needs of their users.
Here’s an example of a virtual library created with Calaméo:
Why you should create a virtual library: the major advantages
Optimized visual display
One of the greatest advantages of creating a virtual library is the simple, interactive way of showcasing your publications. Whether you want to display every issue of your magazine or a varied collection of documents, the virtual library enhances the visual impact of your content. Thanks to intuitive navigation, visitors can easily browse your virtual shelves and click on a cover to open the publication in full screen or in a new window. They can then easily return to your virtual library once they’ve finished reading.
Automatic updates
Automatic updates make it easy to manage your virtual library. Every time you add a new publication to your Library Folder on Calaméo, it instantly appears on your virtual shelves. By choosing to create a virtual library, you’re freed from repetitive manual management tasks. Removing publications is just as easy: mark them as private or move them to another Folder to adjust their accessibility with a few clicks.
In-depth analytics
When you create a virtual library, you also benefit from detailed analytics on how your audience interacts with your publications. You can track views, link clicks, downloads and traffic origin. These analyses enable you to adapt your content to better meet your audience’s expectations and improve engagement with your virtual library.
Why choose Calaméo to create your virtual library?
To create an effective virtual library, it’s essential to choose a platform tailored to your needs. Several solutions are available on the market, but the Library Widget from Calaméo stands out for its ease of use, intuitive interface and numerous advanced features. This solution is ideal for those who want to create a virtual library quickly and without any particular technical skills.
By using this feature, you benefit from :
Easy embeding on your website: Calaméo enables effortless embeding of your virtual library on your website, which means you can showcase your digital resources in a harmonious, professional way.
Visual customization to match your brand: Thanks to a variety of customization options, you can adapt the appearance of your library to reflect your brand identity and blend seamlessly into the pages of your website.
Numerous options for sharing and distributing your publications: With Calaméo, you can easily share your publications on social networks or by e-mail. This enables you to reach a wider audience and increase the visibility of your resources.
Step 1: Publish and organize your documents on Calaméo
Organizing your documents is a key step in ensuring an optimal user experience and smooth navigation in your virtual library. To ensure that your publications are easily accessible and well structured, it’s important to prepare them well before publishing them on Calaméo.
Start by publishing your digital documents on Calaméo. Each publication should be accompanied by a catchy, descriptive title, incorporating relevant keywords linked to your content. Don’t forget to fill in the description of each publication with clear, engaging summaries that will encourage users to discover your content.
Next, organize your publications by placing them in Folders or adding them to a Favorites list. For these documents to be visible in your virtual library, it is essential that Folders and publications are defined as public.
NOTE: Private publications will not be displayed in the Library Widget, giving you total control over what is visible to your users.
All you have to do is select the Folder (or favorites list) whose contents you wish to display in your virtual library. All public publications in this folder will automatically appear in your library, making it easy to manage your documents without any extra effort.
Step 2: Customize the appearance of your Library Widget
Personalizing your virtual library is essential to ensuring a user experience that reflects your brand identity. Thanks to the many customization options offered by the Calaméo Library Widget, you can adjust the appearance of your library so that it blends seamlessly with your website while reinforcing your brand image.
You can adjust the following elements of your Library Widget:
The texture or background color of the library to match the style of your website.
The number of shelves to display to visually organize your publications.
The size of your publication thumbnails for optimized display.
The information to be displayed for each publication (such as title or description).
The order in which your publications appear, allowing you to highlight certain strategic documents.
The way publications open (in a new window or full screen).
You can also adjust the appearance of thumbnails by choosing, for example, a shadow or other visual effects that enhance the impact of your publications. These subtle details play a key role in enhancing the aesthetics and navigation of your virtual library.
TIP: While you’re customizing the look and feel of your Calaméo Library Widget, you can see the changes in real time thanks to the preview function. This allows you to test different configurations and ensure that each modification fits perfectly into your overall site before finalizing the upload.
By customizing your virtual library with these options, you offer your users a fluid, visually appealing experience, while reinforcing your brand identity at every stage.
Step 3: Embed the Calaméo Library Widget into your website
Once you’ve carefully customized the look and feel of your virtual library, the next step is to embed it directly into your website. This step is crucial to making your virtual library accessible to your users and enabling smooth navigation between your content and the other pages of your site.
Embeding the Calaméo Library Widget is quick and easy, and you have several options for doing so. Once you’re happy with the configuration and design of your virtual library, simply copy the embed code provided by Calaméo. This code can be inserted on any page of your website, whether on a page dedicated to your publications or another section of your site.
This intuitive process makes it easy to present your digital document collections in a professional, interactive way.
READ MORE: If you need help with embedding, resources such as the tutorial or the support pagein the Calaméo Help Center are available to guide you step by step.
By embedding a Calaméo library on your site, you enable your visitors to easily explore your digital publications directly from your platform, without having to navigate to another site. This not only enhances the user experience, but also reinforces the consistency of your brand image by providing seamless access to your documents in a controlled environment.
Embeding requires no advanced technical skills and, once the code has been inserted, your virtual library will be automatically updated every time you publish new documents or modify existing ones. So you don’t have to worry about manually keeping your library up to date, which saves you and your team valuable time.
With just a few clicks, you can create a dynamic, scalable virtual library that blends seamlessly with your website, while enriching your users’ experience and facilitating access to your digital content.
Conclusion
Creating a virtual library represents a unique opportunity to modernize your content management and improve access to your digital resources. With the Calaméo Library Widget, you have a powerful and flexible tool at your disposal to set up a virtual library perfectly adapted to your needs.
Don’t wait any longer, transform the way you share information by starting to build your virtual library with Calaméo today!
READ MORE : How to integrate Shopify to my Calaméo account?
Integrations are a feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.
Here’s an example of a virtual library created with Calaméo:
NOTE: Private publications will not be displayed in the Library Widget, giving you total control over what is visible to your users.
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