Content creation: 5 key trends for 2025

In MARKETING
9 January 2025
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The year 2025 is upon us, with its share of new trends and changes in digital content creation. Whether you’re a creator, publisher or marketer, it’s crucial to stay on top of the developments that will transform the content landscape. At Calaméo, we’ve identified five key trends that will shape 2025 and beyond. Find out how these trends will redefine the way content is created and consumed.

1. AI and content creation

Artificial intelligence is more than ever at the heart of content creation. By 2025, AI tools will be ubiquitous, facilitating the creation of articles, videos, images, and even personalized marketing campaigns. These technologies not only save time, but also improve the quality and relevance of content for each user.

Why is it important?

Content creators who integrate AI into their strategy will be able to personalize their messages on a massive scale, offering a unique and engaging experience to their audience.

2. Interactive and immersive video content

Interactive videos, combined with augmented reality (AR) and virtual reality (VR), will take center stage in content strategies. Consumers are looking for immersive experiences, and these formats enable direct interaction with brands.

How can we prepare for this?

Investing in immersive video production and AR/VR technologies can help you stand out from the crowd and capture your audience’s attention in innovative ways.

3. Next-generation user-generated content (UGC)

User-generated content (UGC) will evolve towards more creative and interactive formats. Brands will encourage their communities to create and share authentic content via AR filters, social media challenges and collaborations with influencers.

Tip for 2025

Encourage your users to become content creators by providing them with the tools and incentives to generate quality content. This will boost your audience’s engagement and loyalty.

4. Micro-content and snackable content

Micro-content, in the form of short videos, stories and image carousels, will continue to dominate social media in 2025. Platforms like TikTok, Instagram Reels and YouTube Shorts will remain the preferred places to consume quick, captivating content.

Why bet on micro-content?

Internet users have increasingly short attention spans, and micro-content makes it possible to convey clear, hard-hitting messages in just a few seconds.

5. Focus on sustainability and ethics

Today’s consumers expect brands to be transparent and committed to responsible practices. Content focused on sustainability, inclusivity and ethics will become an essential criterion for attracting and retaining an audience aware of these issues.

How can you integrate sustainability into your content strategy?

Be authentic in your approach. Highlight your actions in favor of the environment and inclusiveness, and show how your values translate into your business practices.

Conclusion

2025 will be a year of technological innovation and increased demand for authentic, engaged content. By integrating these trends into your content creation strategy, you’ll be able to capture your audience’s attention and strengthen your positioning in an ever-changing digital environment.

Ready to embrace these new trends? Explore Calaméo’s innovative digital publishing solution now by requesting your free 14-day trial for Calaméo PLATINUM, bring your content to life and achieve your marketing goals.

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MARKETING

SEO Trends 2021: Tips for your business content

In MARKETING
4 February 2021

This year, optimizing content for search is top of mind for businesses everywhere. Of course, search has been key to success on the Internet for more than 20 years. But as just about everything went online, getting discovered in search results has taken on a new importance. What are the SEO trends to know in 2021?

But first…

In case you missed it, check out our look at the top SEO trends in 2020. Learn about voice search, the no-click challenge and more. All caught up? Read on for three ways to prepare for the future of search.

2021 Search trends for business

Back to basics

The number one rule for 2021 is to focus on the fundamentals. Despite entire industries built around tiny changes to the way search works, simple optimizations are still easy and effective. They may not be new, but these strategies are the starting point for any good SEO effort. For example, make sure that you associate each piece of content with appropriate keywords. Then, double check that those keywords appear in the content’s title, description and text.

While this idea has always been the heart of SEO, few would have imagined it to be a major trend in 2021. However, the Covid-19 pandemic forced businesses to move everything online—and revealed that many were neglecting search basics. All the more reason to set aside the fancy stuff this year and review your content’s keywords. Or to put it another way, don’t let an oversight stop your content from being found in search.

💡 TIP: You can add or update your publications’ title and description on Calaméo in just a few clicks.

UX factor

Although the basics should come first in 2021, that doesn’t mean SEO trends are standing still. One major announcement from Google made it clear that it’s time for businesses to get serious about user experience. Also known as UX, this aspect of digital design includes the interfaces and structures that allow people to interact with websites. Overall, good UX makes it easier to do things like placing an order or contacting support online.

And now, improving your site’s UX can have a big impact on its visibility in search. Just like loading speed and mobile display in past years, UX factors will soon affect search results. According to Google, content quality still matters most. But the pages to beat will be the ones with great content and great experience. The bottom line? Starting in 2021, UX should be part of your business’s SEO strategy.

Analytics overhaul

Last but not least, there’s a new reporting tool in town for anyone following their content’s views. More specifically, businesses are looking at Google Analytics 4: an updated version of the data tool used by millions of sites. GA4 will eventually replace Universal Analytics, which was first released in 2012. First, however, businesses need to consider how and when they will want to make the switch.

In addition to technical changes, Google Analytics 4 offers fresh ways to understand how people use search to visit your site. That may mean adapting your existing methods for evaluating your content’s performance. Before updating everything, take the time to test the new platform. Be sure to note the metrics you want to watch and connect them to the information you already have. For a smooth transition, a little preparation goes a long way!

Quick conclusions

Now that you’re all caught up on the most important SEO trends for 2021, what’s next? Here are a few action items to help you start taking advantage of these trends today.

Invest now

If it’s been a while since you made SEO a priority, put it back on your to-do list in 2021. You may want to invest in a full SEO audit of your business’s content to get a sense of where things stand. Then, commit the time and resources necessary to optimize the basics. Don’t forget content types other than regular pages: videos, images and publications should all be optimized.

Be patient

Even with a solid investment, the visibility of your business’s content may not grow overnight. Building an audience on search requires consistent content and attention to quality. Create a few benchmarks that you’d like to achieve this year and track your progress, but stay focused on your long-term SEO goals.

Look ahead

Many of the upcoming changes to SEO involve complex projects. For instance, UX improvements can take months to research, design and put in place. As a result, it’s a smart idea to begin planning for these changes now. Decide on a timeline for how your business will tackle big SEO transitions, like moving from Universal Analytics to GA4. That way, you’ll be ready for the SEO trends in 2022!

As always, one simple way to boost your business content’s SEO is with smart digital publishing. You’ll find all the details you need to get started in our Ultimate Guide to Digital Publishing. Or see for yourself how easy it is to do even more with your professional content! Create your free account on Calaméo today.

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MARKETING

4 ways to boost user experience for your publications

In MARKETING
1 March 2018

Digital design is always evolving and in recent years user experience has been a major focus. Also known as UX, user experience involves improving how people interact with digital products and services. And it’s become a key investment for modern businesses. That’s because a great user experience can encourage visitors to spend more time on your website, help them view your brand positively and even increase sales.

Luckily for our publishers, Calaméo offers an exceptionally user-friendly HTML5 reader that allows their documents to shine on every device. But there are a few simple steps you can take to create an even better experience for your online audience! Learn about four essential UX principles and how to apply them to your digital publications.

Use consistent visuals

A top rule for ensuring great user experience is committing to one, coherent graphic design. Whichever fonts, colors and layouts you have chosen for your documents, they should match the visual identity of your business. Otherwise, too many different graphic elements risk overwhelming your online audience and can negatively impact UX.

So how do you create a seamless visual transition between your brand and your digital publications? To start, you can customize the appearance of the viewer. For example:

  • Choose a background for the viewer to harmonize with your website.
  • Upload your own image to reflect your branding.
  • Build a custom theme and fine-tune the viewer right down to the font.

Reduce friction

For UX designers, “friction” is anything that gets between users and their goals. For digital publishers, this often means not ensuring optimal readability for their online documents. When publishing on Calaméo, take a moment to select the best options for your publication in its properties. Easy ways to reduce friction include:

Rely on established UX elements

Thanks to decades of digital culture, certain features of user experience are already understood and expected by just about everybody. For instance, Internet users expect that clicking a logo in the top left-hand corner of a web page or window will return them to the home page.

user custom logo publication example

The publication above from County of Brant shows a great example of this strong UX element. With Calaméo, it’s simple to place your logo directly in the viewer and add a link. Take advantage of it in your digital publications to increase traffic to your site!

Encourage action

Do you wish you could:

  • Let your readers follow your business’s social media accounts in just one click?
  • Modify a button in the viewer to include a call to action, such as “Download now”?
  • Create a smart contact button in the viewer to help generate leads?

Then you need to explore Calaméo’s custom themes feature. Because of its unique flexibility, you can adapt the user experience of your digital publications to best serve your business’s goals. Check out this example from Office de Tourisme de Bordeaux Métropole:

user custom theme publication example

We’ve put together an illustrated tutorial to show you how to get started customizing your theme. But to discover the full range of possibilities, take a look around our Developer resources.

From one-click options to made-to-measure themes, Calaméo gives you powerful tools to create the best possible user experience for your digital publications.

Our PLATINUM plan includes all the must-have features to boost your digital publications’ UX. Request your free, two-week demo and try them out today!

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