The Complete Guide to Embeds: Part One

In PUBLISHING
4 October 2018
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For many businesses, showcasing digital publications on their own website is a great business solution. Clients can enjoy the convenient presentation and interactive features of catalogs, magazines and more all while browsing the brand’s site.

To help you take advantage of this powerful tool, we’ve created a complete guide to embedding your publications!

In today’s post, we will explain how your publications on Calaméo can be embedded in your website, blog or displayed in a Library widget.

We’ll start off with the basics: what is an embed? Simply put, an embedded publication will be displayed in a webpage outside of Calaméo. In this example from DARRAN Furniture‘s site, their catalog appears ready to read in our viewer:

You can embed any digital publication that you’ve created with Calaméo. Even private publications can be included in your website, as long as they have not been set to be visible only to your account.

Getting Started

In order to embed your publication, you’ll have to work with a bit of code. You can insert your publication into your blog, a website built with HTML or in a dedicated tab on your Facebook page.

Finding the code is easy. In the Publications tab of your account, mouse over the title you want to embed, click the arrow and select “Embed” from the drop-down menu. You can choose from HTML, WordPress or Joomla for your embed code, depending on the needs of your site.

💡TIP: Be sure you’ve installed the appropriate Calaméo plug-in before using WordPress or Joomla embed codes.

Hit the “Copy” button and you’re ready to go!

Virtual Library

The only thing better than embedding one of your digital publications on your business’s website is embedding a whole series for your audience to discover. We’ve covered the brand benefits of creating a Calaméo Library Widget before, and here’s a great example from Hachette:

Our tutorial video recaps how to customize your Library Widget and get the embed code. The best part? New publications are added to your Library Widget display on your website automatically, so you never have to update the code in order to update your readers.

In the next part of our Complete Guide to Embeds, we’ll be reviewing the options to ensure your publication looks exactly how you want it to on your website.

Have questions about how to use Calaméo’s professional digital publishing features? Take a look at our Help Center or write to us at contact@calameo.com, anytime.

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PUBLISHING

Publish in White-Label

In PUBLISHING
18 February 2021

Choosing a white label publishing platform for your online documents can have many benefits for your business. Read on to learn more about digital publishing in white label and the solutions offered by Calaméo.

What is white label publishing?

White label, or private label, describes a product that does not have branding attached to it before use. This can include the company name, product name, logo and any other features that connect it to the maker. In most cases, users of white label products then add their own branding to make it their own.

A white label publishing platform lets users upload and share documents without outside branding and advertising. For example, Calaméo’s digital publishing platform offers a white label feature for professional users. When you publish in white label, Calaméo logos do not appear on the publication viewer. In addition, viewer menus don’t display third-party content.

The end result? No mention of Calaméo anywhere inside the viewer.

Why should I choose a publishing platform with white label?

There are many good reasons to select a white label publishing platform for your online documents.

Discretion

First, you remove any distractions from the publication viewer and keep all the focus on your documents. Rather than call attention to tools your business uses, white label provides a discreet solution.

Rebranding

Next, the best white label publishing platforms will allow you to rebrand the document viewer as your own. Why settle for a neutral reading experience when you can take your publications to the next level? Plus, adding your company’s own logo is simple with Calaméo. Thanks to our awesome Elements feature, it only takes a few clicks to upload and apply a logo to your digital publications.

Flexibility

In fact, the biggest advantage of a white label publishing platform is flexibility. Because the solution is meant to be adapted to your needs, look for tools that enable you to customize your publications. For instance, Calaméo’s custom theme feature lets you define practically every detail of the viewer, from color and design to languages and behaviors. Go ahead—make it your own!

How can I publish in white label?

If you’re ready to start publishing your online documents in white label, then it’s time to join Calaméo. Signing up is free and easy, and you can explore all of the ways that digital publishing on Calaméo is best in class right away with our BASIC plan.

Go pro

Publishing in white label is a feature of our platform’s PLATINUM plan. Created specially for professional users, the PLATINUM offer on Calaméo is packed with essential options like custom account URL and direct downloads. Once you upgrade to PLATINUM, you’ll automatically enjoy a white label publication viewer. In other words, there’s no box to check or submenu to navigate—just your documents, ready to go in white label.

Embed

However, to avoid referencing Calaméo in the publication URL, you should embed it in your website or blog. By opting for an embed in “Publication” view, you can share via your own URL. Check out our Complete Guide to Embeds for an illustrated tutorial and extra tips.

💡 TIP: Use the “shareurl” parameter in the embed code to specify your own URL for your readers to share.

What will my publications look like in white label?

Most important of all is how your documents actually look with a white label publishing platform. Here’s an example of a publication in our white labeled viewer on Calaméo:

Flagstaff CVB

And here are examples that show off company branding and custom viewer themes:

Wriggly Tin Wine Company
sequane
Belambra

Interested in finding out how publishing in white label works for your documents? Request your 14-day free PLATINUM demo today and put our professional features to the test.

START MY FREE TRIAL

PUBLISHING

All About Logos

In PUBLISHING
11 April 2019

From city skylines to our own mobile phone screens, logos are a major presence in modern life and a key part of any business’s brand. But did you know just how old logos are? Their history goes back to the Middle Ages, when British pubs were required by law to identify themselves with an illustrated sign.

After the invention of the printing press in 1439, logos quickly made the jump onto the page and appeared in printers’ marks, classifieds, products and ads. Although many classic logos like the vintage Coca-Cola script are still used today, digital technology allows logos to do more than ever.

In this article, we’ll reveal three easy ways to put your business’s logo to work on your digital publications.

ONLINE REACH

The most important place that your logo should go is in your digital publication! Since Calaméo’s fun, immersive flipbook format allows readers to focus on your content, including your logo on the page creates stronger impact for your brand.

Be sure that your logo figures prominently on your publication’s cover, like in this example from AvidGolfer magazine. You’ll want it to be visible when sharing your publication on social media to enjoy maximum reach in your audience’s feeds. Plus, you can get even more exposure if your publication is selected for the #CalameoCoversClub!

IMPROVED VISIBILITY

Next up is your publisher account page on Calaméo. You can effortlessly add your logo as a profile picture by uploading a .PNG or .JPG file up to 5 MB. (Have an animated version of your logo? You can even use a GIF here for a little extra pizzazz.)

Displaying your business’s logo on your Calaméo profile gives it a professional look, but filling in details of your account page also comes with SEO benefits. In just a few minutes, you can polish up the account name, description, logo and website and make it even easier for readers to find your publications.

DIGITAL SIGNPOST

Last but not least, add your logo to our viewer so that it becomes part of the reading experience. With our PREMIUM and PLATINUM plans, you can include a logo and link to your website. Not only is doing so great UX, it also supports your lead generation strategies and helps drive traffic to your site.

Users can always move smoothly from reading your publication to checking out your site, without having to enter your URL or hit the back button in their browser. All thanks to your logo!

💡 TIP: To remove our logo from the viewer, upgrade to PLATINUM today and start publishing in White label.

With these three quick and easy ideas, you should be all set to start using your logo in digital publishing to boost your brand.

To take the next step, consider creating a custom Skin for your publications. You’ll be able to match every detail of the Calaméo viewer to your business’s visual identity, get creative with your logo and more.

Head on over to our new CALAMEO Magazine to see how dynamic a custom Skin can be!

For more information on all things Calaméo, browse our Help Center. You’ll find the complete documentation on customizing the viewer Skins on our Developers page. Don’t hesitate to get in touch if you have questions! Our Support team is standing by at contact@calameo.com to help as quickly as possible.