For many businesses, showcasing digital publications on their own website is a great business solution. Clients can enjoy the convenient presentation and interactive features of catalogs, magazines and more all while browsing the brand’s site.
To help you take advantage of this powerful tool, we’ve created a complete guide to embedding your publications!
In today’s post, we will explain how your publications on Calaméo can be embedded in your website, blog or displayed in a Library widget.
We’ll start off with the basics: what is an embed? Simply put, an embedded publication will be displayed in a webpage outside of Calaméo. In this example from DARRAN Furniture‘s site, their catalog appears ready to read in our viewer:
You can embed any digital publication that you’ve created with Calaméo. Even private publications can be included in your website, as long as they have not been set to be visible only to your account.
Getting Started
In order to embed your publication, you’ll have to work with a bit of code. You can insert your publication into your blog, a website built with HTML or in a dedicated tab on your Facebook page.
Finding the code is easy. In the Publications tab of your account, mouse over the title you want to embed, click the arrow and select “Embed” from the drop-down menu. You can choose from HTML, WordPress or Joomla for your embed code, depending on the needs of your site.
💡TIP: Be sure you’ve installed the appropriate Calaméo plug-in before using WordPress or Joomla embed codes.
Hit the “Copy” button and you’re ready to go!
Virtual Library
The only thing better than embedding one of your digital publications on your business’s website is embedding a whole series for your audience to discover. We’ve covered the brand benefits of creating a Calaméo Library Widget before, and here’s a great example from Hachette:
Our tutorial video recaps how to customize your Library Widget and get the embed code. The best part? New publications are added to your Library Widget display on your website automatically, so you never have to update the code in order to update your readers.
In the next part of our Complete Guide to Embeds, we’ll be reviewing the options to ensure your publication looks exactly how you want it to on your website.
Publishing your digital materials in different languages can be a rewarding strategy—and sometimes a headache to get right. From translating an entire website to translating social media posts, details matter when managing multilingual content. Since we work in seven languages here at Calaméo, today we’re sharing our best tips for managing multilanguage digital publications.
Set a realistic schedule
First things first: it’s easier to start small with multilingual content than it is to translate every single word you publish. Before beginning to plan, you should know which new language(s) you’ll be using and the audience that you’ll be targeting. For example, imagine your product catalogs are not yet available in the language of a fast-growing market. Providing a translated catalog for users to browse may benefit your online sales.
Once you know which content needs translation, you can update your production schedule. Remember that creating multilingual content requires time and resources! You’ll need to budget time to translate your content, as well as format and publish each version. If you work with outside translation services, request an estimate of time and cost to help stay on track.
Keep content organized
Next, choose the best tools to share your multilingual content. If you’re translating pages of your website, research how your CMS handles different language options. For more substantial content like tutorials, white papers and brochures, our platform makes creating beautiful multilanguage digital publications simple. You can upload PDFs, Powerpoints and more to your account in just seconds.
💡 TIP: Have lots of different languages to get online? Our advanced conversion technology accepts batch uploads of up to 10 files at a time.
Then, think about how you’d like to present your multilingual publications. Group them either by the type of content, like magazines and e-books, or by language. Thanks to the Folders feature on Calaméo, you can easily organize multilanguage digital publications according to your needs. Share a Folder directly with your audience, or embed a convenient Library Widget in your website for viewers to explore.
Update search basics
So your content is translated, formatted, uploaded and organized online—whew! But if you haven’t thought about search, don’t start celebrating just yet. Taking a few minutes to improve the SEO of your multilanguage digital publications gives them greater visibility in the future and can help you meet your goals.
Fortunately, publishing your multilingual content with Calaméo means that you’re already a step ahead. That’s because in any language, all non-private publications are automatically indexed for search engines. By entering a title and description, you can associate your publication with relevant keywords in its language and make it easier for your target audience to find via search.
Consider the context
To publish successful multilingual content, you need to do more than copy and paste. In addition to careful strategy and organization, attention to detail within the overall context creates a seamless reading experience for your audience. A wonderfully produced prospectus in Spanish works best when presented in a Spanish-language publication viewer. Not only is this consistency a must for good UX, it’s also a snap to achieve with the right digital publishing solution.
Our viewer is fully translated and ready for you to use in any of the Calaméo platform’s seven available languages: English, French, Spanish, Italian, Portugese, German and Russian. When you share a link to one of your multilanguage digital publications, the viewer will automatically adapt to the reader’s browser. However, you can add a simple URL parameter to guarantee a specific viewer language:
Although we’re proud of our multilingual platform, we know that our users publish in dozens of different languages every day. As a result, we work hard to offer options like RTL reading mode that make managing multilanguage digital publications smoother. But if there’s something missing to make your translated content really shine, you can add it to our viewer by creating a custom theme.
For example, custom themes allow you to control the tooltip text that labels different buttons in the viewer. That means you can translate the publication viewer into the language of your choice with only a few lines of code, as the tutorial below shows:
Plus, our Elements feature has everything you need to whip up themes in multiple languages built right in to your Calaméo account.
Managing multilanguage digital publications often requires a bigger investment of time and energy than publishing content in just one language. With these tips, you should be ready to tackle translations and enjoy the benefits of a more direct relationship with your audience. Bon courage !
Do you have a great hack for handling multilanguage digital publications? Share it with us on Twitter @calameo!
The demo is available to all users who have a Basic account and have not previously signed up for PLATINUM trial.
Requesting your two-week trial is easy, free and no strings attached. No need to enter your credit card information or remember to downgrade before time is up—your account will automatically return to Basic unless you choose to order a subscription.
Here are just a few of the cool things you can try out with your 14-day PLATINUM demo:
enrich your publications with embedded videos from YouTube, audio from SoundCloud and Shopping links
explore the full range of our advanced statistics and connect your Calaméo account to Google Analytics
embed your publications in White Label on your own website
enable direct downloads for your publications
customize the publication viewer using our Elements feature
Take a spin around our Guided Tour to see what else you can do with a Platinum account:
Interested? Head on over to our Pricing page, click on Free Trial and let us know!
There are a lot of great features to try with our PLATINUM demo. For help making the most out of your free trial, write us at contact@calameo.com. We’ll be happy to answer your questions!
