Design: 5 tips to create beautiful layouts

In MARKETING
25 May 2023
Share

The layout is a crucial element of design. It allows you to present content in a clear and attractive way to the eyes of the readers. However, achieving a successful layout can be a real challenge. Designers have to consider different aspects, such as typography, colors, grids, negative space and consistency. In this article, we’ll share five tips that will help you create aesthetically pleasing and effective layouts.

Color contrast

The choice of colors is crucial to the layout. It is important to use colors that work well together to avoid a busy or confusing look. Color contrasts are also an effective way to draw the reader’s attention to key elements. For example, a bright color can be used to highlight a headline or call-to-action button. On the other hand, a light background with dark text can be used to make it easier to read.

It is important not to use too many different colors to avoid overloading the layout. In addition, it is advisable to choose colors that work well together. Complementary colors, for example, can be used to create interesting contrasts.

The use of the grids

Grids are an essential tool for page layout. They allow you to divide the available space into equal sections and arrange the elements in a consistent manner. Grids can also help maintain balance and symmetry in the layout. There are many different grids, each with its own advantages and disadvantages. It’s important to experiment with different grids to find the one that works best for your content.

The importance of negative space

Negative space is the empty space between layout elements. It is also an important part of creating a successful layout. Negative space helps to reduce confusion and highlight key elements. It also helps to give the layout a clean, professional look. It’s important not to be afraid to use negative space and feel like you have to fill every square inch of the page.

Typography

Typography is a key element of layout. It can help set the tone and personality of your content. It’s important to choose a font that is easy to read and works well with the rest of the layout. It is also important to vary the size, style and color of the font to give the layout a dynamic look. Finally, it’s important not to be afraid to leave space between lines and paragraphs to improve readability.

The importance of consistency

Finally, consistency is a crucial element to the layout. It is important to use the same colors, fonts, and grids throughout the layout to give a professional and consistent look. Consistency can also help reinforce your company’s brand or visual identity.

Conclusion

Layout is a vital part of design and can be a real challenge. By using these five tips, you can create effective, aesthetically pleasing and professional layouts. Color contrasts, grids, negative space, typography and consistency are important elements to consider when creating a layout. Designers need to experiment with different elements to find the layout that best suits their content.

Related Posts
MARKETING

Brand identity vs. brand image: what’s the difference?

In MARKETING
21 April 2022

As shown in our latest infographic, brand identity is a very important component of your brand. And brand image is just as crucial! However, “brand image” and “brand identity” are often confused, so let’s define each of these concepts.

What is brand identity?

Brand identity is what you, as a company, want your brand to represent: the image of it that you want to project, and how you want it to be perceived by the public.

Brand identity includes the following elements:

  • your brand style guide (logo, typefaces, colors, etc)
  • the tone of your words
  • your values
  • your history
  • your positioning

Brand identity is therefore entirely dependent on your company and its overall strategy. The clearer and more precise your identity, the better. This will allow you to follow a logical guideline for your company and for the public.

💡 TIP: reinforce your brand identity in your digital publications with our White Label feature (available to PLATINUM users) and personalize the viewer so that it matches your brand style guide.

What is brand image?

Brand image is how the public perceives your brand, what they really think of it. It’s a feeling, and, in a way, the reputation of your brand.

Brand image depends on:

  • your public speaking and communications
  • your marketing activities
  • client experience

A positive brand image is essential for your brand. Not only will the public think highly of your products, but this will also help increase your sales because your customers will be your best ambassadors when they tell their friends and family about you. On the other hand, a negative brand image could be catastrophic. If your products are only associated with bad things, there is little chance that they will sell.

💡 TIP: to improve your brand image, it is important to offer high value-added content such as digital publications. Tutorials or magazines are good ideas of content to propose, but there are many other types of content you can publish with Calaméo.

How do they influence each other?

The influence of brand identity on brand image

Brand identity contributes to maintaining a good brand image. For example, a new product with a high price will be perceived positively by the public if the brand has a luxury positioning that is part of its identity. The high price will be perceived as a guarantee of quality by the consumer, who will therefore have a good image of your product and your brand, because it is in line with your identity.

On the flip side, if your brand contradicts its identity, it can create bad press. Imagine creating a new product whose manufacturing method goes against the values displayed by the brand. In this case, your customers may have the impression that you have lied to them about your motivations and convictions.

Therefore, you must master your brand identity and stick to it.

The influence of brand image on brand identity

Brand image is a good indicator of the effectiveness of your brand identity. As a matter of fact, a good image will reinforce the idea that your identity is clear, controlled, and understood by the public. It then be a matter of continuing to make your decisions in the same way.

In contrast, a bad brand image will require changes. This could mean an entire or partial rebranding of your identity: choosing a new logo or new values, for example.

Conclusion

Brand image and brand identity are therefore two very important elements for your brand. One represents the image that your company wants to give to your brand, the other is the real image that the public has in mind, its feeling towards your brand.

Ultimately, these two crucial elements depend on each other, so make sure not to neglect either one.

MARKETING

10 tips to build a highly engaged community on social media

In MARKETING
5 October 2023

Today, social media play a crucial role in creating a community around your brand. Companies need not only to be present on these platforms, but also to be active on them to attract the attention of potential customers. In this article, we’ll look at different strategies for creating and maintaining a community around your brand on social networks.

How to create a community on social media?

  1. Define your target audience: to start with, it’s crucial to know who you’re targeting. Determine your target audience by analyzing the demographics, search habits and online behaviors of your current and potential customers. This will help you create targeted content that resonates with your audience.
  2. Create compelling content: once you’ve defined your target audience, create compelling content that meets their needs. Use high-quality images and videos to engage your audience. Don’t forget to post regularly to maintain engagement.
  3. Use relevant hashtags: hashtags are a great way to get your brand noticed on social media. Use hashtags relevant to your industry and your posts to reach a wider audience.
  4. Encourage interaction: encourage your followers to comment, like and share your content. Ask questions to spark conversations, and respond quickly to comments to show you’re engaged with your community.
  5. Run contests and offer exclusive deals: contests and exclusive deals are a great way to boost engagement and retain your community. Offer rewards that are linked to your brand to encourage sharing and interaction.

How do you get your community to engage with your content on social media?

  1. Respond to comments and direct messages: it’s important to be attentive to comments and direct messages from your community. Responding quickly and personally shows that you’re engaged with your audience.
  2. Use polls and questionnaires: polls and questionnaires are a great way to engage your community and get valuable feedback on your brand. Ask questions that are relevant to your business and use the results to improve your products or services.
  3. Collaborate with influencers: influencers can help expand your reach on social media by sharing your content with their own communities. Seek out influencers relevant to your industry and collaborate with them to reach a wider audience.
  4. Organize online events: online events, such as webinars or live chats, are a great way to engage your community in real time. Offer valuable content and create a space for discussion to encourage engagement.
  5. Monitor trends: stay abreast of trends and events relevant to your industry. Use this information to create content and engage your community around topics that are relevant to them.

Conclusion

Creating and engaging a community around your brand on social media takes time and effort. By following these tips, you can attract the attention of your target audience and build lasting relationships with them. Be patient and persistent, and you’ll see long-term results for your business.