2023 has been a great year for Calaméo. Not only have we offered you improved account security and the ability to export your statistics in CSV format, thanks to new features introduced this year, but it’s also time to announce the arrival of a major new feature that will change the way you use Calaméo: integrations.
Easy-to-use integrations
Link your favorite applications to your Calaméo account to unlock brand-new features: with integrations, you’ll be able to add many new elements to your Calaméo publications, in the same way you used to add links, to make your content more interactive.
However, the difference with our EDITOR‘s initial options, such as links, is that the integration elements come directly from the applications you’ve linked to your Calaméo account, such as Calendly, Shopify(coming soon) or Embed.ly for example. And all in just a few clicks!
The reason we’re so excited to bring you this new feature is that we know it will enable you to use Calaméo in many new ways, and that it will not only enhance your experience, but that of your readers too.
Generate qualified leads with your Calaméo publications
Integrations are a powerful marketing tool that will enable you to achieve your objectives with ease (lead capture in particular).
capture qualified leads directly from your publication using Mailchimp, Jotform or Google Forms forms
use a trigger to display a mandatory Hubspot or Typeform form when your publication is downloaded to collect information from your readers, with the aim of capturing leads,
display a Calendly appointment calendar to make it easier to book appointments,
integrate products from your Shopify store directly into your publication (coming soon),
and much more!
💡 Learn more about each of the integrations right here.
On the other hand, integrations give you the option of using triggers.
Triggers automatically activate a specific action at a chosen moment. They are added, like a layer, above your publication. On Calaméo, you can choose between three key moments to trigger an action:
when the publication is opened,
downloading,
or when the publication is printed.
These moments are crucial for capturing your audience’s attention and maximizing the impact of your content.
What’s more, you can choose how this trigger element is displayed on screen:
once only,
until the reader completes the action,
or always displayed.
Note that in addition to lead capture triggers, you could, for example, embed a YouTube video as a trigger, with the aim of promoting your products or services, educating or engaging your audience.
Thanks to the new integrations, it will be easier than ever to link your Calaméo and Google Analytics or Matomo accounts, so you can track the performance of your Calaméo publications directly where all your other statistics are already. All the more reason to simplify your reporting!
🔎 Please note:If you have linked your Google Analytics 4 account to your Calaméo account before the integrations, good news, you won’t have to do a thing. Your accounts will be linked automatically via the integration, and there will be no loss of statistics!
Add even more interactive elements
Thanks to the wide range of integrations we offer (and will be offering in the future), you’ll be able to insert a multitude of new rich media into your publications, for an ever more unique and dynamic reading experience.
💡 Find the list of integrations we offer and their possible uses right here.
Conclusion
Integrations are going to revolutionize the way you use Calaméo. We can’t wait to see what you, our extraordinary users, will create with all these new possibilities open to you!
💡Integrations are a new feature reserved for PLATINUM accounts.
To celebrate Calaméo’s birthday, we’re taking you behind the scenes and answering some of the questions we get asked most often about our company. Read on for fun facts and Calaméo FAQs about the history, the people and the etymology behind twelve years of digital publishing.
What does the name Calaméo mean?
If you’ve ever wondered whether the name “Calaméo” is a real word, then this one’s for you. Calaméo is a portmanteau, or a combination of two words. In French, a calame refers to a type of sharpened reed that ancient Romans used to write with. Similarly, néo comes from Latin and means “new.” Put calame and néo together and you get Calaméo: a new tool for writing online.
Who’s on Team Calaméo?
This is a question we’ve seen often over the years. From developers to support, account managers to moderators, you’ve often been curious to know more about where we work and what we do. That’s why we include a team interview in every issue of CALAMEO Mag! But here are a few quick facts if you’re too busy to check out the archives: Team Calaméo includes 6 different nationalities, the youngest of us is 25 and our favorite coffee break snack is Kit-Kats.
Where are Calaméo users located?
There’s an easy answer to this question: All over the world! When we talk about our global community of digital publishers and readers, we really mean global. Calaméo users can be found in 194 countries all across the world and on all 7 continents, including Antartica. Because of this international diversity, we offer Countries in your publications’ viewership statistics to help you see just where your readers are coming from!
Why do I need to choose a language for the site?
All the way back in 2008, Calaméo made its debut on the web in multiple languages. It’s always been important to our founders that the site be as accessible as possible. So rather than limiting the platform for example to French speakers or English speakers only, we decided to also make it available in Spanish, Portugese, Italian, German and Russian. Between them, these seven languages are spoken by more than 3 billion people around the world.
When was the site’s last big refresh?
One of the most exciting parts of working at Calaméo is that we’re constantly adding improvements, updates and new features to our platform. For example, custom account URLs are changing the way users build their brands on the site in 2020, while the Calaméo Editor got a complete makeover back in 2015. Although we haven’t made any major changes to the look of our site in a while, stay tuned—big news is on the way!
We hope you enjoyed diving into these Calaméo FAQs and getting to know
our company a bit better. We’re delighted to mark another year of serving a
dynamic international community of digital publishers and look forward to
continuing to grow together!
Not following us on social media yet? Check out Calaméo on LinkedIn, Pinterest and Facebook for the latest news, reads and tips.
Compared to printed material, digital communications have a lot of advantages. For one thing, they’re great if you want to go paperless. For another, it’s a lot easier to add a GIF to an online newsletter than to a piece of paper. But a truly revolutionary business advantage is the ability to track analytics for your digital publications.
Because analytics are so important, it can be intimidating to get started. If you’re wondering how to follow your Calaméo publications’ statistics, this is the guide for you! From the very basics to best practices, we’ll cover everything you need to know about analytics on Calaméo.
First of all, you might be wondering what exactly we mean by “analytics”. Although the word has been around a long time, it’s become much more popular since 2000. That’s because analytics specifically refers to examining and getting insights from data. Since the early 2000s, businesses have adopted digital technologies and enjoyed access to huge amounts of new data. Analytics help them understand and use that data.
As a result, analytics are increasingly important to all kinds of businesses. For Calaméo users, your online publications generate lots of great data. In this guide, we’ll show you how to find Calaméo analytics and the most valuable takeaways for your digital content.
How to use your Calaméo analytics
Good news: Viewership statistics are available for every Calaméo user. (Another reason why digital publishing on Calaméo is best in class!) However, the type of information that you can see will depend on whether your account is BASIC, PREMIUM or PLATINUM. Here’s a handy chart of available data for each plan:
Lifetime statistics
The easiest way to get to your publications’ analytics is by going to the Statistics tab in your Calaméo account. To start, make sure you are logged into your account. Next, display the top navigation bar. Click on the Statistics section.
In this section, you will find an overview of your account’s lifetime statistics. In other words, you can check the total number of views for all of your publications combined. Plus, you’ll see other interesting lifetime data in this section depending on your account type.
For all accounts, several features let you explore more about your publications’ viewership. Scroll down to:
Change the time period displayed
Drill down into key statistics like Clicks and Downloads
Discover other useful dimensions like Device, Source and Countries
Publication statistics
However, note that the Statistics tab provides info about all publications associated with your account. To track data for individual publications, you will need to go to the Publications tab of your account.
Find the publication you want to investigate and click the arrow. In the drop-down menu that opens, choose “View statistics”.
You can now explore the available data for just the selected publication.
Finally, PLATINUM users may connect their Calaméo accounts to Google Analytics. This powerful feature lets you integrate Calaméo data directly into your existing web analytics set-up.
💡 TIP: Want to see how using Calaméo with Google Analytics works for your business? Request your PLATINUM Demo today and test this exclusive feature for two weeks—absolutely free.
Identifying KPIs for your publications
After you’ve had a chance to explore your Calaméo statistics, it’s time to consider which analytics are the most important for your publications. Because the goal of analytics is to generate useful insights, deciding what information interests you is a major step. Or to put it another way, you’ll want to choose key performance indicators to follow.
Define business goals
To start, spend some time thinking about the main business goals associated with your online publications. Your specific goals will be unique, but here are a few common examples:
Growing awareness of your company, programs or services
Building a loyal audience for your brand and publications
Generating leads for your sales and marketing strategies
Increasing online revenue through your e-commerce operations
Different KPIs can help you measure progress on each one of these goals. For instance, publication views are a good indicator of awareness. On the other hand, the number of pages viewed and reading time better show your audience’s engagement. Download data may match how many leads came from a publication. And link clicks to your online store reveal what appeals to your shoppers.
Most of all, think about the information that matters to you. If you hope to expand your international reach, country data might be a top KPI to track.
Set KPIs and benchmarks
Select two to four KPIs for your publications, then gather the first set of data. This will give you a sense of where you are now in relation to your goals. Then, pick benchmarks for your KPIs to get a sense of where you want to be going. For example:
Awareness — 500 views / month
Leads — 25 downloads / month
International reach — 10% of views and downloads from Canada
Once you’ve finished identifying KPIs for your publications, take a look at our advice for ways to boost your results!
Tips to optimize performance
Since we began Calaméo all the way back in 2008, we’ve learned a thing or two about what works in digital publishing. Although there’s no guaranteed, easy trick for success, these simple tips are a good place to start.
Views
Beyond having great content, an unbeatable strategy for getting more views is to share your publications widely. Make it easy for your audience to discover your online publications! With Calaméo, you can:
Both of these analytics point to the level of engagement that viewers have with your publications. First, the number of page views tells you how much of your publication was opened per view. That is to say, did your audience view your publication past page one? Or all the way to the last page?
Next, reading time tells you how long audiences spent viewing your publication. Views with longer reading times and more page views suggest higher engagement than shorter reading times and fewer page views. And higher engagement means a bigger impact!
In recent years, offering content for download has become a key content marketing strategy. But even if you’re not focused on generating leads, direct downloads make for great user experience. When your audience gets to keep a copy of your publication, they can return to it anytime—even offline.
Here are a few effortless tips for boosting your results:
The click-through rate, or CTR, reveals how many viewers click the interactive links in your Calaméo publications. (More specifically, it calculates a percentage: the number of times a link was clicked divided by the number of times the relevant page was displayed.) Your advanced Calaméo statistics track the number of clicks and CTR for every link in your publications. Best of all? You can filter to focus on external, video, audio or Shopping links.
Although sharing to social media networks isn’t as big as it used to be, shares are still a good way to reach new audiences. That’s why our publication viewer includes a handy share button! But did you know that Calaméo’s PLATINUM statistics have detailed sharing data? See where, when and how your publications were shared from the viewer.
Now that you’ve gotten familiar with Calaméo’s analytics, chosen KPIs to track and optimized your publications, you can sit back and relax! To get started with analytics, most of the hard work happens at the beginning. However, there are a few important best practices to keep in mind for the future.
Be consistent.
Since you already know what information interests you, make sure you stay focused on consistent KPIs over time. Whether weekly, monthly or quarterly, collect the same stats on a regular schedule. Then, identify trends.
Be organized.
If you have access to limited statistics on Calaméo, you may wish to transfer your analytics to a separate document for tracking. Don’t misplace this data—analytics are especially useful to understand long-term trends.
Be flexible.
As time goes on, you might find that the KPIs you’re following are not connecting to your goals the way you expected. In that case, press pause and explore what isn’t working. You can rethink and adjust how you use analytics tools moving forward.
And there you have it—our complete guide to analytics on Calaméo! We hope you enjoy diving into insights and data about your digital publications. Have questions? You can write to us anytime at contact@calameo.com.
