Publishing : 5 must-use integrations on Calaméo

In PUBLISHING
3 October 2024
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In the publishing industry, it’s essential to stand out from the crowd and capture readers’ attention. Calaméo, our digital publishing platform, offers innovative solutions to enrich your content and deliver an engaging, interactive reading experience. But did you know that by using some of the integrations we offer, you can take interactivity even further and optimize your publications? Here are five must-use integrations on Calaméo if you’re in the publishing business.

1) Embedly: offer an enriched reading experience

Our Embedly integration lets you enrich your publications by adding various interactive elements. Whether it’s videos, images, tweets or maps, Embedly offers you a multitude of possibilities to energize your content. Thanks to this integration, your publications become immersive, interactive experiences. Your readers can interact directly with the integrated elements, making their reading experience more engaging and memorable.

READ MORE: How to integrate Embedly to my Calaméo account?

2) YouTube: add videos

The integration of YouTube on Calaméo is a major boost for publishers wishing to enrich their publications with video content. Imagine being able to include author interviews, or even book trailers, directly in your documents. Not only does this capture readers’ attention, it also allows them to access additional information without leaving the page. Videos add a visual and dynamic dimension that can transform ordinary reading into a unique experience.

READ MORE: How to integrate YouTube to my Calaméo account?

3) Typeform: gather feedback from your readers

Understanding your readers’ opinions is essential to continually improving your publications. With our Typeform integration, you can easily integrate polls, questionnaires and interactive forms directly into your documents. This feature enables you to gather detailed and constructive feedback from your readers, while keeping them engaged. With Typeform, you can ask relevant questions, analyze responses and adjust your content according to your audience’s expectations and preferences.

READ MORE: How to integrate Typeform to my Calaméo account?

4) Matomo: track your publication metrics

If you already use Matomo to collect statistics for your website, you can now also use it to track the performance of your Calaméo publications and better understand the behavior of your readers. This analysis tool provides you with precise, detailed data on the performance of your publications. You can track key metrics such as number of views, time spent on each page, click-through rates and much more. This information enables you to identify what’s working and what’s not, and adjust your strategies accordingly to maximize the impact of your content.

READ MORE: How to integrate Matomo to my Calaméo account?

TIP: if you use Google Analytics, Calaméo also offers a Google Analytics 4 integration. How to integrate Google Analytics 4 to my Calaméo account?

5) MailChimp: invite readers to subscribe to your newsletter

MailChimp‘s integration with Calaméo enables you to turn your readers into loyal subscribers. By integrating newsletter sign-up forms directly into your publications, you can easily collect the e-mail addresses of interested readers. This not only makes it easier to grow your subscriber list, but also to maintain a constant link with your audience by sending them regular updates and exclusive content. This integration simplifies the subscription process and increases your readers’ chances of loyalty.

READ MORE: How to integrate MailChimp to my Calaméo account?

Conclusion

As a professional in the publishing industry, using Calaméo and its integrations can radically transform the way you publish and share your content. Embedly, YouTube, Typeform, Matomo, and MailChimp are powerful tools that not only enrich your publications, but also enable you to better understand and interact with your readers. Adopt these integrations and offer your audience a unique, interactive reading experience that will keep them captivated and engaged.

READ OUR CASE STUDY : Building audience loyalty with Calaméo

Integrations are a new feature reserved for PLATINUM accounts. Ask for your free 14-day trial of Calaméo PLATINUM.

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PUBLISHING

Updated: Digital Publishing Trends in 2020

In PUBLISHING
20 May 2020

Since the beginning of 2020, much of the world has undergone rapid changes in response to the COVID-19 outbreak. With more than 30% of global population under some form of lockdown in April, everything from doing business to keeping busy has been turned upside-down and everyone is being forced to innovate.

That’s why we decided to update our list of digital publishing strategy trends for 2020. Although the strategies we discussed back in 2019 are still important, we wanted to highlight trends that have emerged this spring. Read on to learn how businesses are adapting digital publishing to meet new needs during the coronavirus pandemic.

DIGITIZATION

A main concern for companies across all industries has been getting their business up and running online. Of course, having an internet presence and even offering online sales are already key for modern organizations. However, when stores are closed and potential customers are quarantined at home, digital platforms are vital for staying in touch. One recent survey showed more than 85% of marketers anticipate bigger demand for online services, while 70% expect increased e-commerce.

In addition to serving customers online, businesses are also figuring out how to enable remote work for their teams. For many, the shift from office life to working from home was sudden. Overnight, thousands of companies have had to adjust priorities and adopt new ways to collaborate. In the US alone, the number of people working from home jumped from 4% of the workforce to 34% during the first week of April 2020.

This unprecedented move to the web means companies are racing to digitize documents of all types. From internal memos to product catalogs, their materials need to be available for customers and employees online. And due to production and distribution difficulties, the trend is even stronger for businesses with print publications. In challenging conditions, digitization is helping to provide critical publishing solutions.

SOLIDARITY

Another publishing trend to come out of the pandemic is more widely shared content. Digital publishers quickly recognized the need for people at home to stay informed, entertained and learning. Overwhelmingly, they have responded by making content that is usually paid available for free online.

Here at Calaméo we have seen inspiring examples of publishers showing solidarity with their readers. We rounded up some of the educational resources that our publishers shared to help quarantined parents and children on the blog in French. We’ve also noticed special journals, activities and more being shared on our platform for everyone to enjoy.

💡 TIP: Published something on Calaméo that you’d like us to check out? Don’t forget to tag us @calameo when you share it on Facebook, Twitter or LinkedIn.

Indeed, this is a trend that’s become clear among publishers all over the internet. Newspapers and magazines like the New York Times and Vanity Fair are letting readers without a subscription access their coverage of the coronavirus. As a result, views were 30% higher on average in March 2020 than in 2019. Some sites have even reported doubling their traffic due to free content initiatives, demonstrating a strong connection with audiences online.

E-BOOKS

The last publishing trend we’ll highlight today is a bit unexpected: e-books. After a decade of highs and lows, by 2019 e-books made up about 20% of all book sales. But as more and more businesses turn to online tools to digitize and share content, e-books have gained new popularity amid the pandemic.

Offering readers the opportunity to download digital copies of their material is an important option for publishers in lockdown. Booksellers are reporting increased demand, while libraries have experienced a surge of e-book borrowing. For example, digital library book checkouts climbed by 30% during the first weeks of quarantine in the United States. And in France, e-book sales rose up to 200%.

Businesses in every industry are working hard to adapt to the extraordinary circumstances created by the coronavirus. However, the immediate future remains uncertain. Some experts predict, for instance, that 25-30% of people may still be working from home in 2021. Others wonder whether advertising will continue to support online content as usual.

We don’t know yet how these digital publishing trends will evolve over the coming months. But one thing seems clear: the best strategies in 2020 will focus on being useful in a changing world.

To learn more about digital publishing on Calaméo, check out our Guided Tour below. Write to us with your questions any time at contact@calameo.com.  

PUBLISHING

Digital publishing: A guide for educators

In PUBLISHING
4 November 2021

Digital publishing is a tool that can be adapted to every industry. And education is no exception! From elementary schools to universities to employee training courses, digital publishing is useful for all facets of education. But how can educators and the education industry best use digital publishing?  Here we have compiled a guide for educators on how to use digital publishing in the education industry. 

Teachers & professors

In 2020, teachers and professors around the world were forced to quickly adapt to online teaching. This big change was hard for many education professionals, especially those who did not have the right tools. While many schools have decided to go back to in-person learning this year, there are some digital tools that proved so useful that teachers will continue using them, including digital publishing!

Online assignments

Easily post homework and other assignments on a digital publishing platform. This is a great solution for a student out sick who needs to catch up, or a teacher deciding to go green and reduce paper waste.“The dog ate my homework” will no longer be a valid excuse! Teachers can post workbooks, readings, worksheets, discussion questions, and everything in between for students to access online. 

Lesson plans

If schools are using a hybrid in-person/online model, students who are at home can follow along with the classroom students thanks to digital publishing. The teacher can add external links to the publication if there is a quiz or video component to the lesson, for example. 

Answer keys, corrections

Using digital publishing, teachers can post a plethora of additional materials for students to help with studying. Archive old assignments so students have a useful study guide at their disposal before big exams. Answer keys, corrected assignments, additional exercises, external resources, and more! The possibilities are endless.

Virtual library

Want to display students’ work? It’s easy with our Library widget! End-of-semester projects, presentations, creative writing assignments…these can all be beautifully displayed and embedded in a website or classroom blog for everyone to see.

💡 TIP: Students can create a digital portfolio of their work! Read our article on how digital portfolios work harder for grads.

Privacy

Teachers have options when it comes to uploading material that is for students’ eyes only. First, by making a publication private, the teacher controls who can access the publication. Then, they can choose to share the publication via a private URL, or using the Subscribers feature with a PREMIUM or PLATINUM account.

💡 TIP: Our Editor tool is the key to an enriched publication!

Administrators

Digital publishing is not just reserved for the classroom. Administrators can also take advantage! From school districts to school boards to Parent-Teacher Associations, digital publishing can help administrators achieve their communication goals.

💡 TIP: Using Calaméo for professional purposes? Take a look at our PLATINUM plan!

School or university brochures

Show off your school or university in a beautiful digital brochure. Add links, videos, music, and other interactive features to wow potential students and their families. Embed it in your website or share it via your social media pages. Display your school colors and logo by using our white label feature!

Newsletters

Much like brochures, digital publishing is an excellent medium for newsletters. Whether it’s an internal newsletter for teachers and staff, or an external newsletter for students and families or alumni, your publications can shine on a digital publishing platform. Add links to sign-up forms for field trips or volunteering, and, if you have a PLATINUM  account, include videos of student performances or other highlights. Online newsletters are the perfect solution for communicating important information to many people at once. Use our Statistics feature to see how many views your newsletter receives!

Professional documents

Policies, procedures, school rules, student handbooks, school directories, annual reports (and more!) can be posted online for all to see. These crucial documents can be shared easily to ensure that both faculty and students receive all the important information throughout the school year.

Yearbooks

Traditional yearbooks have gotten a 21st-century upgrade! Why not include videos of congratulations or well wishes from faculty, for example? Students can share their yearbooks with relatives to show off their accomplishments from the previous school year.

💡 TIP: Need to know what types of files you can convert on Calaméo? Click here!

Flyers

Bake sales, charity auctions, open houses, school plays, talent shows…broadcast all your school events and important announcements with digital flyers! Embed them in your school’s website and share them easily. If there’s a date or venue change, no need to panic. Upload a new version of your publication and the URL remains the same.

Training

Another sector of the education industry that could benefit from digital publishing is professional training. Many companies provide continuing education or training courses for their employees, both online and in person.

Training materials

Professional trainers can upload their training materials to a digital publishing platform such as Calaméo and enrich it with interactive touches like links and videos. In fact, PREMIUM and PLATINUM members can use Folders to organize by theme or company department, managing access via private URLs or our Subscribers feature.

Intranet or employee training portal

Training managers can embed their training materials on the company’s internal website, Intranet, or training portal, for employees to consult from anywhere. Easy to upload and easy to access, employee training will be a breeze!

And more!

Private tutors, professional aides, volunteers…absolutely everyone in education can use digital publishing! Not only is Calaméo a great option for a digital publishing platform, it’s easy and will save educators’ most precious resource: time.