Why SMEs need to switch to digital publishing

In MARKETING
5 December 2024
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In an increasingly digitalized world, it has become essential for companies to adapt to new technologies in order to remain competitive. Going digital is no longer just an option, but a necessity, and this is particularly true for small and medium-sized enterprises (SMEs). Increasingly, SMEs are turning to digital publishing to increase visibility, reduce costs and improve communication. This modern format enables companies to be more flexible, reach a wider audience and analyze the impact of their publications in real time.

In this article, we’ll explore why digital publishing is an essential tool for SMEs, the benefits it brings, and how a solution like Calaméo can help SMEs make a successful transition to digital.

The benefits of digital publishing for SMEs

Lower costs than printing

One of the major advantages of digital publishing for SMEs is the significant reduction in costs compared to physical printing. Creating printed brochures, catalogs or reports can quickly become expensive, with printing, distribution and storage costs. Digital publishing, on the other hand, eliminates these expenses, while offering the possibility of updating documents at lower cost.

READ MORE: Print vs digital in your content strategy

Global reach and easy sharing

Digital publishing also offers global reach. A digital publication can be shared instantly with an audience located anywhere in the world, through social networks, emailing or websites. This enables SMEs to reach potential customers and partners far beyond their local markets, and to do so quickly and efficiently. The flexibility of the format also means it can be adapted to different channels, optimizing engagement.

READ MORE: How to share your Calaméo publications

Data analysis

Unlike print publications, digital documents enable precise data analysis. With integrated analysis tools, SMEs can track their readers’ engagement: number of views, reading time, most consulted pages, click-through rates, and so on. This data is essential for adjusting communication and marketing strategies, and for better understanding the needs and behaviors of their audience.

READ MORE: Analytics made easy: Track your publications on Calaméo

Use cases for SMEs

Interactive brochures

Interactive brochures are an excellent way for SMEs to present their products and services in an engaging way. Unlike traditional brochures, digital versions can incorporate interactive elements such as videos, animations, or clickable links, offering an enriched user experience.

READ MORE: Boost your Calaméo publications with exclusive integrations

Online activity reports

Business reports are often necessary to inform stakeholders about the company’s performance. By opting for a digital version, SMEs can make these documents accessible anytime, anywhere, while integrating dynamic infographics, interactive graphics and other elements that make the content more attractive.

READ MORE: How to make your publications private

Product catalogs

Digital product catalogs enable SMEs to regularly update their offerings without having to reprint new copies. What’s more, these catalogs can include online ordering options or additional product information at the click of a button, facilitating customers’ shopping experience.

READ MORE: Shopify: boost your sales with your publications on Calaméo

How Calaméo can help SMEs go digital

Features tailored to the needs of SMEs

Calaméo offers a comprehensive, affordable solution for SMEs wishing to get started in digital publishing. The platform makes it easy to transform PDF documents into interactive publications, ready to be shared online. One of Calaméo’s strengths lies in its flexibility, enabling companies to customize their publications according to their needs, with features such as adding videos, links or call-to-action buttons.

Compare our offers now!

Intuitive interface and integration

Calaméo’s intuitive user interface is designed to enable SMEs to create and publish quickly, without the need for advanced technical skills. What’s more, publications can be integrated directly into corporate websites, ensuring seamless distribution and an enhanced visitor experience. SMEs can thus use Calaméo to simplify and energize their communications while maximizing their online reach.

READ MORE: How to embed a publication: the complete guide

Conclusion

Switching to digital publishing is an essential step for SMEs wishing to modernize their communications, broaden their audience and optimize their costs. With tools like Calaméo, SMEs can easily create attractive, interactive publications that meet their specific needs. Digital technology represents a real opportunity for small and medium-sized businesses to stand out in the marketplace and remain competitive in a constantly evolving environment. Don’t wait any longer to take the plunge into digital publishing with Calaméo.

Request your free 14-day Calaméo PLATINUM trial and test all our professional tools!

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Why use a call to action?

In MARKETING
19 August 2021

Chances are that everyone has heard the phrase “call to action” before. It is used frequently in marketing as a tool to generate action from consumers, whether that comes in the form of clicks, sign ups, calls, purchases, or something else. Here are three reasons why you should use a call to action (CTA) in your digital publications.

What is a Call to Action?

First, a definition! In a general sense, a call to action is a statement that encourages people to do something – or take action – about a problem. In marketing, it’s a term for a word or phrase that gives your customer directions for the next step to take. CTAs are used in both traditional marketing and digital marketing. In a printed flyer or catalog you might see “Call now” or “Visit our website”. On a digital channel you might be likely to see phrases such as “Click here” or “Sign up today”. It could be in the form of a clickable button, banner, graphic, or text. Once clicked, the CTA redirects the user to the next step, for example a page with information about the product or a registration page. So what are the benefits of using a call to action?

1. They attract attention

The CTA is there to attract attention. If you are running a digital marketing campaign, you will most likely have specific goals for your campaign, whether it’s sales or sign-ups or something else. Your CTA can help you reach these goals by directing users to take the desired action: clicking to learn more, reserving a table, starting a free trial, etc. Having this visual element will attract website visitors or publication readers so they go down the right path along the customer journey (or sales funnel). They are also useful in digital content marketing strategies.

Visitors to your website or publication should be able to recognize the CTA. You can stick with your brand guidelines and use your company’s colors, or you can use a bold color that stands out from the rest of your content. Either way, you will want the CTA to be visually engaging. You can add arrows or other graphic elements to encourage clicks. Reduce the clutter around the CTA so it is very clear that you want people to click. It should also be concise, so make sure that your text isn’t too long.

2. There is a clear path for users

A good call to action will direct the user to the right place. If there is no CTA, then it’s possible that the user will just leave your webpage (or publication) without taking the next step. A strong CTA should clearly define what the result will be when the user clicks. The words in your CTA should match exactly what will happen afterwards. “Learn more” should take the user to more information, not a shopping page, for example. In the publication below, the Calaméo Magazine, we have a CTA for readers to try a PLATINUM account. Before you click, you know that you will most likely be directed to a sign-up page or a page with information about the different account options.

3. They are trackable

Another great reason to use a CTA in your publication is that they are trackable! They provide a lot of information about your audience and your campaign. You can measure whether a campaign is successful by tracking how many clicks your CTA receives. Then you can see how many of these clicks turn into purchases (or sign-ups or reservations, etc.).  A strong CTA can also help boost your click-through rate. 

You can find the statistics of the links in your publications on your Calameo PLATINUM account or connect your account to Google Analytics.

Adding a call to action to your publication

We’ve covered the “why” of CTAs, now let’s address the “how”. Adding a CTA to your publication is easy to do with Calaméo. Here’s how: first, your CTA graphic (banner, button, or text) must already be part of your publication. Once your document is uploaded to Calaméo, simply add a link on top of your CTA using our Editor tool. This link will make your CTA clickable and will take your viewers to the desired destination. Make sure in the Label field you write a short and clear phrase that matches the existing CTA on your page. Paste your link and… voilà! Your CTA is done and ready to go.

Using a call to action can make a big difference in marketing. They draw attention to your campaign, they help guide potential customers through the sales funnel, and you can easily track them to monitor if your campaign is successful. In addition, inserting a CTA in your publication using Calaméo is easy. We hope this guide to CTAs proves useful for you!

MARKETING

AI: is it a good way to improve your SEO?

In MARKETING
21 September 2023

SEO is constantly evolving, and new technologies such as artificial intelligence (AI) are changing the game. But what is AI and can it be a viable solution for your SEO? In this article, we’ll discuss the pros and cons of using AI for your SEO.

The benefits

AI can be a highly effective solution for increasing your website’s visibility on search engines. It can process massive amounts of data in record time, which can give you valuable insights into current trends and user behavior. AI can also be used to create SEO-optimized content, using relevant keywords and customizing titles and descriptions for each page. Finally, it can help improve the quality of your content by detecting errors and offering suggestions for improvement.

The downside

Despite its advantages, using AI for your SEO can also have its drawbacks. First of all, AI can be costly, requiring a significant investment of time and money. In addition, it may require advanced technical skills to be properly implemented. Finally, AI can sometimes be a source of errors, which can have a negative impact on your ranking in search results.

The limits of AI

It’s important to note that AI is not a miracle solution for your SEO. It cannot completely replace human expertise to improve your SEO. AI is certainly a powerful tool, but it must be used in conjunction with other tactics to achieve the best results. It can also be limited by the data it processes, which may be biased or incomplete.

Conclusion

In conclusion, AI can be an effective solution for improving your SEO, but it is not a magic solution. It can provide valuable information and help create SEO-optimized content, but it can also be costly and require advanced technical skills. For best results, it’s important to consider AI as an additional tool in your SEO arsenal, to be used in conjunction with other tactics – such as publishing your content on Calaméo – to maximize your online visibility.