Publishing a beautiful digital publication with Calaméo is an essential first step. But once it’s online, the real challenge begins: getting it seen! Whether you’re sharing a magazine, catalog, or interactive brochure, attracting readers is key. The good news? A few best practices can go a long way in increasing the visibility of your content. Here are 3 simple and effective tips to help you boost the number of views on your Calaméo publications.
1. Polish your title and description
Think of your publication as a shop window. Its title and description should make people want to click.
A good title is clear, compelling, and includes relevant keywords. Avoid vague titles like “Summer Magazine”—they don’t say much and won’t stand out.
The description gives readers a quick preview of what to expect. Use this space to include strategic keywords and spark curiosity.
Getting more views isn’t just about the content itself, it’s also about how you present, embed, and share it. By applying these three tips, you’ll increase your chances of catching readers’ attention and giving your digital publications the visibility they deserve.
Many marketing campaigns today are entirely digital, but not all of them are successful. Companies should put thought and intention into their digital marketing campaigns so that they reflect the brand and reach the right audience. Here we have compiled the top tips for creating a successful digital marketing campaign.
What is digital marketing?
Before we dive into how to create a successful digital marketing campaign, let’s first define digital marketing. More people than ever are using the Internet for almost everything in their lives. So it’s no wonder that companies are doing less traditional marketing (printed media, billboards, television, etc.). They are now embracing digital marketing, which comprises all marketing that uses the Internet or an electronic device. Due to widespread use of the Internet, digital marketing can of course reach a much larger audience via these digital channels than traditional marketing. So how exactly should your brand approach these potential customers?
Take advantage of key moments
There are several factors to take into consideration for your digital marketing campaign, timing being one of them. You need to know when consumers will be open to your campaign.
ZMOT
According to Google’s ZMOT model, the Zero Moment of Truth is the stage in the purchasing cycle when consumers research a brand or product online before making their purchase. The Zero Moment of Truth arrives between the stimulus (needing a product) and the First Moment of Truth (buying a product). Consumers make their decisions based on Internet research, consulting several sources. Your brand needs to make a good first impression during this preliminary research stage.
Micro-Moment Marketing
The ubiquity of smartphones has changed digital marketing over the past few years. The ZMOT concept has evolved to now encompass micro-moments. Rather than one moment in which consumers sit down to research (ZMOT), their research is broken up into many (micro) moments throughout the day. These are the small increments of time during the day that consumers are on their mobile devices researching or considering a product or brand. Now, digital marketers have opportunities all day long to grab consumers’ attention and the possibility of engaging directly with them.
Consumers encounter a plethora of digital campaigns every day because they are constantly connected. Differentiate your brand by personalizing your content to make it unique. Make sure that your brand is recognizable (and that your content is mobile-friendly).
No matter the medium or the channel you decide to use, any material that you put online should reflect your brand ethos and be well-constructed. Otherwise, consumers won’t get a true sense of your brand and will favor another brand that feels more authentic. Consumers consult several sources before making their final decision. There is a lot of competition to vie for consumers’ attention, so make sure your digital presence is strong.
A successful digital presence can be the key factor in consumers deciding to go with your brand over another. Ensure that your content is engaging and the customer journey or path to purchasing is clear.
💡TIP: To personalize your digital publications, enrich your content with the Calaméo “Editor” tool!
Make it easy to navigate
An arduous and time-consuming search or buying process can turn potential customers off. Enrich your content but make sure there is a path for the customer journey. Create an effective and clear Call to Action (CTA) to give consumers some direction. Calaméo users can put links directly in the publication so potential customers can be easily redirected to the website to make a purchase.
Make it shareable
We all remember digital marketing campaigns that have gone viral. You can instantly recall the brand and exactly what they were promoting. Viral campaigns often include video elements or an eye-catching graphic. Sometimes they are social media campaigns that encourage users to upload their own content, or user-generated content. Not every digital marketing campaign should have the goal of going viral, but it should at least be easy to share! Make sure that your campaign is shareable and optimized for social networks.
Remember the ZMOT and Micro-Moment Marketing concepts? Consumers have to start their search somewhere once they realize they need a new item. In fact, 89% of customers begin their research with a search engine. SEO, or Search Engine Optimization, is a valuable tool that will help you nab the right audience at the right time. You do this by using key words and phrases in your campaign that your target audience is searching for. Want to know more about SEO? Read our SEO trends for 2021.
Analyze your results
You won’t know if your campaign is successful unless you are analyzing all the associated metrics and data. Are you looking at your leads, sales, page views, clicks, “dark social” shares? All of these (and more!) add up to give you a full picture of your digital marketing campaign’s success. If you are publishing with Calaméo, you can easily track your publication’s statistics. This feature is integrated in Calaméo and intuitive to use. Another option is Google Analytics. It’s a great tool for tracking how consumers are engaging with your content.
A successful digital marketing campaign depends on several factors. Make sure you are taking advantage of key moments, creating content that reflects your brand, targeting the right audience, and analyzing your results. With these tools in hand, you will be well on your way to creating a successful digital marketing campaign.
In an increasingly competitive world, it is important for businesses to stand out from the crowd. Brands can use a variety of marketing strategies to achieve this goal, including social media, online advertising and marketing events. However, one tool that is often overlooked by businesses is the blog. Yet, using a blog can have many benefits for a brand. In this article, we will explore why having a blog is important for a brand.
Search Engine Optimization
Search Engine Optimization, or SEO, is essential for getting organic traffic to your website. A regularly updated blog can go a long way in improving your SEO. Search engines like Google value websites that regularly publish relevant content. By writing blog posts that answer common questions from your target audience and using the right keywords, you can help your website appear higher in search engine results.
By using relevant keywords in your blog posts, you can attract more organic traffic. You can also use internal links in your blog posts to reinforce the structure of your website and increase user browsing time. Blog posts can also be shared on social networks, which can help reach a wider audience and build brand authority.
Brand authority
A blog can help a brand establish its authority in its industry. By publishing content that is informative, educational and engaging, a brand can become a trusted source of information for its target audience. This can help build trust in the brand and establish stronger relationships with potential customers.
By posting quality content on your blog, you can also attract the attention of influencers in your industry. Influencers can share your content with their own audience, which can help you reach a wider audience and build your authority in your industry. Blog posts can also be shared on social media, which can help reach a wider audience and build brand authority.
Engagement
A blog is a great way to engage customers and prospects by providing useful and interesting content. By answering frequently asked questions and providing practical advice, a brand can help solve the problems and concerns of its target audience. Reader feedback can also help build relationships with the audience and provide valuable insight into the needs and interests of potential customers.
By interacting with your audience on your blog, you can also strengthen your brand image. By responding to comments and participating in discussions, you can show your audience that you are listening to their needs and concerns. Blog posts can also be shared on social media, which can help reach a wider audience and build brand authority.
Conclusion
In conclusion, a blog can be a powerful tool to help a brand achieve its marketing goals. By improving SEO, building brand authority and engaging audiences, a blog can help strengthen a company’s online presence and build stronger relationships with potential customers. As a brand, it’s important to consider adding a blog to your digital marketing strategy.
Pro tip: On Calaméo, you can easily customize the title and description in your publication settings. Take the time to optimize them!
Good to know: Embedded publications still count views on Calaméo!
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